We continues to make significant additions to our eBook store. For the first time in India, technology ebooks from publishers like Cambridge University press, Tata McGraw Hill, Elsevier, Taylor & Francis, Pearson and John Wiley & Sons have been made available on a single platform.
Readers can now legally purchase and instantly download digital eBooks from each of these publishers. These eBooks can then be ported and read on 5 devices including laptops, computers, tablets, mobile phones and eBook readers.
After the success of Infibeam Pi, India's first EBook reader and the launch of eBook titles on our Portal, we had a constant demand for technical eBooks for students and professionals. To be able to cater to this specific segment, We introduces eBooks from renowned technical publications today.
Our present catalog of almost 1 Lac technical eBooks are from the largest publication houses and we look forward to enhancing the catalog.
With this addition the total number of eBooks we crossed 5 Lacs, making it India's largest eBook store. eBooks besides being cheaper than physical books provide the advantage of instant access as soon as you purchase them. Further they are also eco-friendly and save paper.
We launched Phone shopping; another first of its kind initiative where-in users can simply place orders for products of their choice over the phone.
With cash on delivery being a big success, we wanted to couple it with an even more powerful tool, the mobile phone. With the penetration of mobile phones growing tremendously, our customers now need not be on the internet to be able to order products from Infibeam.
Besides providing users with the largest selection of books, electronics, gifts and lifestyle products at extremely competitive prices, Infbeam also provides them with best in class shopping features and customer service. Further, the whole ordering process has been redesigned to minimize the ordering time for the customer.
We have investing heavily in ramping up our customer service and processes to ensure a very smooth experience to customers. Currently customers can call up anytime during regular office hours, 8AM to 8PM from Monday to Saturday.
Today we announced the launch of Cash on Delivery (COD) service on our website. In addition to COD, We offers a wide range of Indian & international options for online payment including credit cards, debit cards, netbanking, cash cards, Paypal etc.
Online shopping is still a fraction of the total retail market in India. One of the key reasons for lower penetration of online shopping in India is attributed to the under penetration of electronic payment methods. Through COD payment option, We intends to make online shopping accessible to a segment of customers such as students and small businessmen, who do not have access to credit & debit cards. Cash on delivery also opens up Internet shopping to customers who are reluctant to use their cards online due to security concerns.
We are introducing Cash on Delivery payment option on a large selection of books, gifts and electronic products. The cash on delivery facility will be provided free of cost to all customers with no order minimums. COD can be availed on a catalog of 1 million products and will be extended to 10 million, in the coming months. The service will be available across over four thousand zip codes in 70 Indian cities and will very soon be extended to Tier 3 & 4 cities in partnership with Indian Postal Service.