Attracting potential customers is hard enough. Much harder than creating an e-commerce website. Grabbing customers attention and retaining it is quite difficult for a retailer starting a new online venture.
While designing website a designer or an e-commerce store builder has to keep in mind the look and feel, the flow of website so that user frustration is kept to the minimum, thereby maximizing customer retention.
For a good ecommerce store it is important to have proper navigation, sometimes auto-rotating banners, broken links, surprise pop-ups irritate your customers. One needs to address these mistakes to decrease visitor confusion and increase satisfaction.
It all depends on how your customer views and browses through your site. For easy and uncomplicating browsing experience you need to ensure proper links from the Website Navigation Menu or the Website Navigation Bar. Although this seems redundant but having a proper navigation is pre-eminent for overall user experience of your website theme. A website with muddled and chaotic website navigation drives your customers in indistinct and unclear directions.
Read further in the below article providing you with 6 tips and benefits of website navigation-
# Pass the 3 Second Test - Increase the Visit Duration
All you have is 3 seconds to make an impression i.e. you have only 3 seconds to capture visitor’s attention.
You build your e-commerce website to attract, convince and convert. Being in an e-commerce sector you will also come up with discounts, offers, services, content and much more to challenge your competitors. But, any e-commerce website has to pass this crucial test and utilize the precious time to capture and keep someone’s attention.
If your customers don’t find what they are looking for in 3 seconds, it's pretty much sure you will lose them and most of them will never return.
To surpass this test always make sure - Your e-commerce website loads fast
- Your headline captures attention
- Your product category is well defined
- You have proper spacing on your website
- You have clear call to action
Easy website navigation reduces your bounce rate i.e. your customers spends a long duration of time on your e-commerce store.
The bounce happens when a customer lands on your website and leaves the page without performing any activity. This happens basically when consumers don't find the thing that they were looking for on your website.
What you need to do get rid of bounce rate?
Work on the whites, keep a balance between the content and banners displayed. Use proper images to convey your offer, your product idea etc.
Go broad and set your site wide!
Some key points to give clear navigation and lead your visitors in right
direction-
- Avoid Pop-ups
- Organize our website well
- Make content readable
- Make website mobile friendly
For giving organized and standardized navigation to your website you need to have a proper design for your website template.
Proper placement of navigation bars, gives consistency to your website theme design. A well-designed website or blog design gives an aesthetic appeal to your visitors. A classification that is set straight gives a better visual hierarchy.
With everything in place, it is easy to navigate as actions begin to become recognizable due to the site's design.
For proper navigation make sure you fit right with the below menus at right places with multi-column design layout and better images.
- Dropdown menus
- Top horizontal bar navigation placement
- Vertical sidebar navigation
- Horizontal navigation
- Sub-Navigation Menus
When you are designing a fresh e-commerce website then navigation plays an important role in the organization for your content.
Planning the content, making it rightly placed is an essential task before you design the navigation.
Properly understand your Information Architecture and manipulate the content as it is what forms the backbone of your website usability.
For Text - Less Is More
Instead of long texts put a few important keywords according to research keywords. Don’t overwhelm! See your content with user's perspective meaning go the client’s way of categorizing your content.
Increase Conversion On Your Website
If your design is confusing, the customer is not able to find proper products, then achieving conversions will be a difficult task. Your website design must be appealing enough such that a prospect gets converted into a visitor, a visitor into a lead, a lead into an applicant or customer or subscriber.
At the center of planning a website think about the needs of the customer, as studies suggest that visitors enjoy websites that have incredible navigational experiences.
Small facts that invite more conversion to your website-
- Page Speed
- Social Media Integration, reviews and testimonials
- Simple sign-up form
- Fluid Design of Your website
# Serial Position Effect
According to Hermann Ebbinghaus’s Serial position effect, it's a human tendency to recall best the first and last item in the list. This explains that user pays a more attention to the things that appear in the beginning.
This means that for an e-commerce site it is beneficial to put useful information at the start of the page since the navigation information is usually from the top and something at the bottom of the page. So insert important links in these sections and get higher engagement rate.
So if you want to impress your visitors and make them stick to your website than any e-commerce website developer such as BuildaBazaar must ensure easy navigation. Choose themes from ThemeJungle theme store that suits best to your e-commerce store.
With easy monthly subscription get access to other free services of ThemeJungle and BuildaBazaar such as free logo design, free video making, free blog design, free SSL certification and much more exciting services!
Take advice from any e-commerce development company as Navigation is a road sign in your ecommerce store!
