Monday, June 5, 2017

Sony Xperia XZ Premium Dual (Luminous Chrome) now available online at Infibeam!

Sony’s Xperia XZ Premium Dual (Luminous Chrome) is the latest addition to the list of smartphones available on Infibeam! It is a glimpse to the technological features of tomorrow with a smooth finish and lavish design. All of these, with an exciting Pre-booking Offer!

‘The world’s first smartphone with 4K HDR display’ is just a simpler of the ways that this ahead-of time smartphone from Sony can be defined in. Have a glimpse of features of future smartphones with this new symbol of elegance from Sony i.e., Xperia XZ Premium Dual (Luminous Chrome). The never-before seen features are packed in stunning design that reflects the beauty around you.

The phone is soon to be launched and has already created ripples in the market! It includes a Motion Eye Camera which has a memory stacked within it's image sensor, that enables your phone to record videos at a Super Slow Motion, i.e. 960 frames per second. The precision and details with which it captures images is beyond the capabilities of Human eye! 

Along with a stunning, reflective surface on both ends, Xperia XZ premium Dual also adorns a 4K HDR display bringing the vivid colours to life like never before!
The phone functions on the latest QualComm Snapdragon 835 processor providing it a cutting edge over any other phone seen till date. This processor makes it capable of Gigabit Class LTE (up to 1 GBPS of download speed).

Moreover, it also has an exciting feature wherein it learns how you use your phone, and adapts to give you your smartest and most personal experience yet. And it also offers useful, tailored suggestions about how to use different features making your smartphone experience smooth!

This phone is a symbol of class, definitely worth getting your hands on! The phone is now made available for Pre-order on Infibeam at an incredibly exciting price and an offer you cannot afford to miss out on! Pre-Booking Offer: Free Wireless Bluetooth Speakers Sony SRS-XB20 worth Rs. 8,990 along with the phone only for pre-booking (Offer Applicable from 2nd June’ 17 - 11th June’ 17)

Tuesday, May 16, 2017

‘50 Cups of Coffee’: Re-ignite Your Search For That Perfect Person!

Soul mates are made in heaven. *Conditions apply

In India, come a certain age and there’s nothing more important than finding the perfect groom (or bride). But often this ‘more-serious-than-a-space mission’ can leave you befuddled, exasperated or even amused. '50 Cups of Coffee’ is a hilarious and charming account of manoeuvring the minefield that is arranged-dating.

Khushnuma Daruwala

Khushnuma Daruwala, an advertising professional, has chosen to explore this in her first book - ‘50 Cups of Coffee’. Infibeam caught up with Khushnuma Daruwala for a chat about her book and the amazing response it has received. Let’s find out what she has to say about the experience with writing a coffee-guzzler Journey’ -

1. Can you let us know something more about your book - “50 Cups of Coffee”?

Khushnuma Daruwala: ‘50 Cups of Coffee’ happened purely by accident. It started over a conversation with one of my friends who was narrating her arranged-dating experiences. Tickled pink, I offered to write them and she agreed. Luckily I was on a sabbatical which gave me some head space to get the initial chapters and style, going.

This book is not a typical linear narrative and it’s definitely not a mush-fest. It’s simply a compilation of myriad experiences, musings, a few tricks, a few tips, a few flops and misgiving galore along the path to finding a man, all strung together with humour. Each chapter pertains to one facet of arranged-dating and ends with what we coined as a ‘java jolt’ – a witty musing which ties it all up.

2. What kind of experiences guided/helped you in writing- “50 Cups of Coffee”?

Khushnuma Daruwala: Apart from my friend who inspired the book and who I’ve retained as the protagonist I spoke to other women as well to get a better understanding of arranged-dating and their experiences. Discussing ideas on the book format and topics for the content really helped, as did reading books and articles on writing which another friend would regularly recommend.

On days I suffered from a writer's block I sought solace in my two funny-favourites – James Herriot and Gerald Durrell, for amusement and hopefully inspiration.

3. Your book is about the epiphanies with finding that right person (which we prefer calling ‘Mr/Ms. Perfect’). According to you, what role does movies and books play in shaping our perspective and desires about that ‘Perfect’ person?

Khushnuma Daruwala: I think our concept of Mr/ Ms Right or romance is a tad warped due to various influences – books, movies, stories among others.
50 Cups of Coffee

First come the fairy tales with their damsels in distress who need rescuing. Then comes ‘romance’ literature and movies which can often kill you with their deadly clichés – e.g. the Byronic hero (Brooding, intense and often unavailable men who might eventually soften in the presence their lady love) or the manic Pixie Dream Girl (Quirky, full of life, childlike playfulness and crazy antics which she will focus on the soulful, brooding hero until he learns to live freely and love madly again*). If you look closely some of the biggest romantic blockbusters are hinged on these two cliches.

4. If you are given an opportunity to add or edit a chapter to your book - 50 Cups of Coffee, what will it be?
Khushnuma Daruwala: Nothing to be honest. I ended the book when I ran out of topics to write. As for editing, well I did tone down a few things slightly to ensure no sensibilities were offended in my writing process. If I was writing only for myself I wouldn’t have done that.

5. What inspires you to keep going everyday? And, What is next for Ms. Khushnuma - the author? OR a new role?

Khushnuma Daruwala: Any creative process, be it writing a book or a paper or ideating on solutions for a brand, is what keeps me going. The fluidity and the absence of an absolute certainty is exciting.

Yes, I do have a few ideas for the next book. Most authors seem to build their forte in one genre, while all my ideas are completely disparate, targeting different audiences altogether. I think I need to flesh each one out a bit to see which holds up under scrutiny and has a distinctive point of view in that genre.

Who knows, it might simply be a sequel to ‘50 Cups of Coffee’.

“With the 51st Cup of Coffee in my hands, I am hoping the sequel comes out soon!”

Thursday, May 11, 2017

Infibeam Incorporation and CC Avenue Jointly invest Rs. 3 Crore in RemitGuru

Ahmedabad, May 11, 2017: Infibeam Incorporation shakes hands with CC Avenue to invest in RemitGuru - a global digital remittance solutions platform. Infibeam announced the signing of agreement as an achor investor on Thursday.

As a part of this investment transaction, Infibeam and CC Avenue will invest Rs. 3 crore in RemitGuru, wherein Infibeam will invest Rs. 2 crore. The transaction is supposed to be a cash deal transaction and this investment will help the e-commerce giant to increase cross-border e-commerce business transactions with cash-free modes through fin-tech solutions. The CC Avenue already holds 26.76% Equity stake in this company, prior to this investment.

RemitGuru is a personalized digital cross border money remittance service specially created to meet the unique needs of the Indian diaspora living overseas. It has a secured, scalable and configurable platform having customers from more than 25 countries. The Company seamlessly integrates to multiple payment systems and compliance networks across the world.

Ride the Tide! It is About to Rise!

There is an old saying - “When opportunity knocks on your door, do not rush-off to wash your face! It may not knock often!” Well this time, it is not just an opportunity. It is an opportunity of lifetime knocking at your screens (doors of today)! What if someone says that you can become a partner of one of the most successful e-commerce giants of the country? Not only a partner, but also get an opportunity to earn over ₹50,000 per month?! Calm your brows because this is absolutely true!

Infibeam brings you an opportunity of lifetime wherein you can become our partner! And while you are at it, you can also earn up to ₹50,000 per month! You can either choose to become a Logistics or a Solutions Partner. All you need to do is - Apply on our website (which is absolutely free!) and leave the rest to us! We then provide you with the necessary tools and also show you how it is done! You will be the director of your show, then! Follow the link below to know more about it here:

Wednesday, May 3, 2017

Infibeam in collaboration with (n) Code Solutions to Develop Distributed Marketplace using BuildaBazaar for SMEs in Gujarat

Ahmedabad 3rd May,2017: Taking a giant leap that the company is well-known for, Infibeam Incorporation Ltd. in collaboration with (n) code Solutions, the IT division of GNFC gears up to enable Small and Medium Enterprises within Gujarat to market their products and services to the customers online. (n) code solutions, under the service agreement, will offer the platform to SMEs in Gujarat and other training support.

The Distributed Marketplace Platform is a Unique Online Platform that will enable merchants to merchandise their products and services. It will also empower the merchants with their own branded store and email on “.ooo” domain. 

The platform will be integrated with digital payment solutions and wallets for merchants to collect payments, logistics companies for delivery as well as third party marketplace integrations to felicitate additional demand and sales. The said platform services will be marketed and provided to SMEs in Gujarat by (n) Code Solutions, a division of Gujarat Narmada Valley Fertilizers and Chemicals Limited (GNFC).

Tuesday, April 11, 2017

Apple iPhone 7 and 7 Plus Red Now Available for Pre-order on Infibeam

Last month, Apple took its fandom by surprise. The technology giant introduced its latest installment of iPhone i.e. iPhone 7 and iPhone 7 Plus (PRODUCT) in an unprecedented Red colour. These special editions of iPhone 7 and 7 Plus are now up for pre-order in India and you can order these models via Infibeam, which is the authorised dealer of Apple.

The iPhone 7 and iPhone 7 Plus (PRODUCT) Red are available in 128GB variant on Infibeam. These special editions are currently available on pre-order and the shipping of these models will commence from 15th April. Infibeam is also providing its customers with the splendid 'No cost EMI' offer on the purchase of these special editions.

Apple (PRODUCT) RED iPhone 7 and iPhone 7 Plus were launched to mark the eminent partnership of more than 10 years between Apple and AIDS charity (RED), founded by U2 frontman Bono and activist Bobby Shriver. Their partnership has supported HIV/AIDS programmes that provide counselling, testing and medicine that prevents the transmission of HIV from a mother to her unborn child.

Eye-catching Red back-case is a swash-buckling change that this new variant of iPhone 7 and 7 plus adorns. Apart from the new Red hue of the iPhone 7 and iPhone 7 Plus, you can also find the other shades in which the models were initially launched like silver, gold, rose gold, black and jet black. Make sure to order the iPhone 7 and 7 plus in your favourite colour now, only from Infibeam.


Wednesday, April 5, 2017

Top 5 Portable Electronic You Ought to Have!

Consider any Electronic. Now look back and ponder over its story. It feels no less than a person’s biography with various stages such as Infant, Childhood, Teenage, Adulthood and so on. The only difference here is that it never dies. Probably, it never will. Even though we deny it as much as we want, it does not change the fact that we are getting increasingly dependent on electronics (portable nowadays) to pass through our day. Let’s have a look at a few of those portable electronics you certainly ought to have with you:

Earphones: There is actually a generation which does not even know how is it like to travel without earphones. Travelling without heads is considered as a topmost horrific nightmare. And, it is needless to say more about the usefulness of or importance of Earphones in our lives. Recently, even earphones have turned wireless, making them look like a small string going around from one ear to another. Go online have your upgrade!

Portable Bluetooth Speakers : This has been the latest fad amongst the youngsters in recent times. Seeing the amount of freedom that it provides the craze around it seems apt, too. Play your songs wherever, whenever you wish. Party under the stars in mountains or on a road with your friends. Go on a long drive with the your loved one with soothing songs oozing through the speakers. What else would you need then? The another advantage about getting this speakers is- they are available in every price range. You can choose the one that fits your budget!

Power Banks: A backup is something that we seek for in life and more often involuntarily. And it is always good to have one indeed. Now that our lives depend majorly on phones, ‘Low Battery’ is not considered to be a pleasant sight at all. So buy a power bank that suits you and get away from that paranoia.

Hard Drives: Since the advent of social media, our lives have consistently revolved around screens, images, videos, audios etc. Ultimately, innumerable amount of data. This is what makes a hard drive one of the most important gadgets to have now. A storage for all your data is a necessity more than a luxury now!
Smart Wearables : This is the latest face of technology. Smart watches, fitness bands and so on are things that were james bond’s ultra-gadgets not long ago. They are now a reality and an affordable reality. Smartwatches wherein are available in all prices and online with ease, fitness bands are too catching up!

Devour the guilty pleasures that the technology has to offer. After all, technology is here to serve humanity and make its life better. And, these gadgets are sure to make your lives better! Have you tried on that fitness band yet? It is the motivation that you were devoid of to wake up every day and run for your health! Just Saying!

Tuesday, April 4, 2017


re you looking for an escape? Escape from the routine. Escape from the monotony. Escape from Reality? Well, A book is what you are looking for. A book is exactly what you need. It is not about you being a fan of reading or not. It is about finding the right book. Once you do, you will be amazed by your own ability to cherish the magic those words create. While your search for your perfect escape goes on, here is a list of 10 authors whom you should keep an eye on for their books are about to hit the market / or have already:  

1) Devdutt Pattanaik

Devdutt Pattanaik-2
The man who revamped Mythology for the current generation is Devdutt Pattanaik. His work has become a bridge in the ever enlarging valley between the two generations - one that has silver coloured hair to feel proud about and another that has half-grown beards to flaunt. 

What can be a better bridge than Mythology! His books which have sold like hot pancakes in India include the likes of  My Gita, Seven Secrets of Shiva, Shikhandi and Other Tales They Don’t Tell You, The Leadership Sutra- An Indian Approach to Power, Myth = Mithya , his most famous work till date is a literary adaption of his famous show i.e., Devlok with Devdutt Pattanaik and many more. He is surely an author to watch out for this year as ‘Devlok with Devdutt Pattanaik-2’ is about to hit the market soon. Or has it already?

2) Arundhati Roy:
 The Ministry of Utmost Happiness

The woman behind one of the most famous novels - ‘The God of Small Things’ by any Indian in recent times is Arundhati Roy. In fact, she also won the prestigious Man Booker Prize for the same in 1997. Later the book was translated into an astounding 40 Languages! Born in Shillong, she studied architecture in Delhi which is where she currently lives. Recently, her second fiction novel - ‘The Ministry of Utmost Happiness’ has created similar buzz as his previous works that includes the likes of - ‘Things that can and cannot be said’ -co-authored with John Cusack, ‘Listening to Grasshoppers - Field Notes on Democracy’ and many more.

3) Mir Khalid:

Jaffna Street

Dr. Mir Khalid is a general surgeon by profession residing in Sauda Arabia. He was born in a prominent civil services’ family in Srinagar, India. He first published an anthology of Urdu Poetry which was very well received by the readers. His recent venture into English Non-fiction ‘Jaffna Street’ is definitely worth noticing!  This book aims at penning the trajectories of the lives of normal people swerving in the turmoils of the violence in the Valley.

4) Fali S. Nariman:

India's Legal System

Fali Sam Nariman is the most coveted Senior Advocate to the Supreme Court and the President of Bar Association India since 1991. He is one of the most distinguished constitutional lawyers in India. This former Padma Bhushan and Padma Vibhushan award winner is coming up with his take on India’s Legal System with his book by the same name! His autobiography - ‘Before Memory Fades’ considered to be a work of finesse!

5) Vikram Bhatt:

A Handful of Sunshine

This is Vikram Bhatt’s foray into writing with his first novel - ‘A Handful of Sunshine’. He has till date directed over 35 bollywood films and written the scripts for over 15 films. He is currently the head of Loneranger Productions Pvt. ltd. producing films as well as television shows. So, Can a man with a 25-year old career as director can be an author of a great novel? Find out!

6) Adam Alter:


Adam Alter is Associate Professor of Marketing at New York University’s Stern School Business. He is also a renowned author with multiple number works under his name already. His latest book ‘Irresistible’ is a take on Social Media its effect on us. And what an impressive blend of stories and science it is! Have you found the internet, irresistible urge to keep going and going from one page to another from one app to another, from one status to another? You are surely going to love it!

7) JK Rowling:

Hogwarts Library

Does this name really need an introduction? ‘Art is the gateway to immortality’ - with her books being loved all around the world, She has literally lived on to prove this phrase right. She has woven a whole new world of magic with her words. A brilliant Hogwarts library box set of her recent three books - ‘Fantastic Beasts and Where to Find Them’, ‘Quidditch Through the Ages’, ‘The Tales of Beedle the Bard’ is available waiting for you to grab. She can never go out of limelight can she?

8) Liane Moriarity:

Truly Madly Guilty

Liane Moriarty is an Australian author with an endless list of books already under her name. In 2004, she wrote her first book ‘Three Wishes’ as a part of her Master’s Degree from Macquarie University, Sydney. Her recent book ‘Truly Madly Guilty’ has been an instant success and the talk of the town for all the right reasons, of course!

9) Jennifer Donnelly:

Disney Beauty Beast Lost Book Enchanting

Have you ever felt lost in the magic of those enchanting words intricately woven to form a beautiful story? If yes, then you probably already know about Jennifer Donnelly and the reason she is on this list. She is an American Adult fiction writer who earned worldwide praise with her book - ‘A Northern Light’ which went on to win the Carnegian Medal. She is also known for her ‘The Roses Trilogy’. Now, the reason she is on the list is ‘ Beauty and The Beast’. Enough Said!

10) Lily Collins:

Unfiltered: No Shame, No Regrets, Just Me

Lily Collins is a British-American Model and Actress making her debut as an author with her book ‘Unfiltered: No Shame, No Regrets, Just Me’ which contains ground-breaking essays and never-before-seen photos. She received a Golden Globe nomination for Best Actress in A Comedy/Musical in 2017 for her performance in the movie - ‘ Rules Don’t Apply’. 

There is no one who can stay devoid of reading books willing throughout his/her life. It is just a matter of finding the right one! As they say - “Books are what makes humans immortal. The writers through their stories and readers through their love of reading”. Quit dabbling around in search of the right companion, hop onto the Book Stores on Infibeam and buy books online!

Thursday, March 30, 2017

Infibeam's next big bet is the fast-growing ed-tech sector

Infibeam plans to provide a wide range of services, including customized facilities, to educational institutions under this venture. It will be powered by DRC Systems

Infibeam Incorporation, India's first listed e-commerce entity, is preparing to venture into the fast-growing education-technology sector that it expects will be a reservoir of loyal customers.

The company plans to provide a wide range of services, including customized facilities, to educational institutions under this venture. It will be powered by DRC Systems, a provider of enterprise resource planning technology that Infibeam acquired this month.

“With India getting digitalized, education would be one of the primary sectors where digitalisation will speed up.Thus, (there exists) a huge potential to tap the burgeoning education sector during this transition phase,“ said managing director Vishal Mehta. “We will be a single vendor for educational institutions, providing them everything under one roof.“

Many educational institutions that are digitising their operations approach multiple merchants in the absence of a single vendor to cater to all their requirements, which makes digitising expensive for them, said Mehta.

By addressing this gap, Mehta expects, Infibeam will be able to tap into the ever-growing needs of parents and students. “Parents spend on their children irrespective of the economic condition as it is need-based consumption for their children's future,“ he said.

The global e-learning or education-technology market is about $100 billion, according to Infibeam's due-diligence report. India's e-learning market is a fraction of that, at $1billion, but is estimated to be increasing at an annual growth rate of about 20%, according to the report.

The education venture represents the next stage of growth for Infibeam Incorporation, the parent of online marketplace Infibeam and e-commerce enabler BuildaBazaar. The company's strategy for this phase is to focus on potential repeat customers, or need-based customers, such as students and their parents, said Mehta.

Source :

Friday, March 24, 2017

Dohanomics - Investing Lessons made Easy

Living in the sphere where every folk, from low class to the luxurious class, desires to multiply his income, the need for the right guidance is the most sought path. Understanding all the theories, quoted by the professionals and experts, is similar to deciphering the enigma for the layman. And it isn't an option to be considered, especially when it concerns their money. Hence, acquiring the professional help and trusting them blindly was the only course of action that the investor pursued. Well, not anymore!

Realizing the need of the hour, Vinayak Sapre came up with the idea of compiling the book Р'Dohanomics'. This book is capable of educating the investing lessons to any novice. It is not one of those ordinary clich̩ investing books, that talk about the same old concepts. The distinctive characteristic of this book is that it provides the basis of learning for today's financial affairs with the help of ancient and time-tested couplets by Kabir and Rahim. Fascinating, isn't it? With the most unique concept, Vinayak Sapre has made his appearance in many prestigious newspapers like Hindustan Times and The Times of India.

Vinayak Sapre is a financial advisor and has been in the financial industry for more than a decade. He has completed his Master of Business Administration and has mentored many financial advisors too. When asked about the problems with the investors in our country, he answered 'According to me, it is basically due to lack of financial literacy. And I always make sure to educate my clients first and then proceed further with the investment plans.'

1. How did you come up with the idea of integrating the learnings of Sant Kabir and Rahim with that of today's financial era and compiling a book on it? Can you give us a brief example of preachings of the couplets by 'Sant Kabir and Rahim' in context to the financial market?

Vinayak Sapre: The idea of sant Kabir and Rahim came into my mind after seeing so many presentations, in which we have quoted the whole industry solely with the foreign experts. And somewhere I have realized, that the Indian investors and advisors find it very difficult to associate themselves with these foreign experts. This forced me to think that if there are so many skilled pundits in India, there has to be some kind of preaching by them which can be used in and is relevant to today's financial market, which can be easily apprehended by common people. In context to this, the two names that I found most suitable are Kabir and Rahim. Because, they are both non-controversial and respect each other's religion, in fact, Kabir never believed in religion. Also, both of them are equally loved among Hindus as well as Muslims.

Talking about the examples of preaching by Kabir and Rahim. There is one couplet of Kabir:
Mod moday hari mile, harkoi lev modaye 
Baar baar ke mod se, bhed na vaikunth jaye.” 

It talks about the herd mentality in the market. Kabir says that if you could have secured your place in heaven by sacrificing your hair, then sheep would have been the first to dwell in heaven. Similarly, when you are making an investment, you are not suppose to imitate your friends or neighbours. You should invest as per your goal and need.

2. Having completed your Masters with the specialization in Sales and Marketing department, what motivated you to take a shift in the Finance sector?

Vinayak Sapre: Well, it just happened by accident, as I was into some other job. And because of a friend, who was doing well in financial industry and also wanted me to join in. Due to some mishap, I lost my job. After which he got me into Kothari Pioneer mutual fund. And that's how, I came into mutual fund and since then I have been enjoying the life.

3. Our finance minister, Arun Jaitley, claims that the Budget 2017-18 has been prepared with regards to promote higher investments. What are your views regarding the same?

Vinayak Sapre: Well, Budget definitely looks promising but instead of commenting on the budget, I would suggest that people should look at their own household budget. We need to have a ballpark figure when we are preparing our budget. We need to focus on our own incomes, expenses and expenses. Reason being, there is a vast difference between our budget and Union budget.

4. What is the biggest challenge that you face while explaining the basics of investing sutras to the novice investors? Also, according to you, what is the problem with majority of the investors in our country. Is it the lack of information or the greed to obtain higher returns without patience?

Vinayak Sapre: What has happened in our society specially in the last 20-25 years post liberalisation of economy is that the spending pattern of the society has changed a lot. Be it in smaller towns or in bigger places like Mumbai, Delhi or any other metro cities, things are available very easily on EMI and credit cards. People are not aware about the important aspect, force retirement, which is happening in private sector. Due to which people will have much longer post-retirement life. There is an additional expense called Lifestyle expense, which was not there probably 20-30 year back in the life of our parents. And despite of the dramatic increase in the lifestyle expense, people are actually ignoring it.

Not only the greed but lack of information leads to the greed. People who come to invest generally come with the idea, that they want to make a lot of money in quick time. This according to me is basically due to lack of financial literacy. And I always make sure to educate my clients first and then proceed further with the investment plans.

5. What is the one advice that you always give to your clients without failing, may it be a nascent investor or a professional one?

Vinayak Sapre: I think the mantra of the successful investing is truly explained by the Kabir's saying,
Dheere dheere rehmana, Dheere sab kuch hoy,
Maali soche sau ghada, Ritu aaye fal hoye.”

It states that one needs to be very disciplined and patient while investing. And if you are looking at goal-oriented investing, it only makes sense to remain disciplined and have lot of patience as an investor.

Thursday, March 23, 2017

Another Feather in the Cap of the Leading Entrepreneur of the Country - Vishal Mehta

Ahmedabad, March 22, 2017 : On 17th of this month, Ahmedabad Management Association(AMA) celebrated it’s 60th anniversary. As a part of this celebration, the Annual Presentation & Felicitation Function was organized. Recognizing his deep commitment and visionary approach, Mr. Vishal Mehta was rewarded with “B.H. Jajoo- AMA Outstanding I.T. Entrepreneur of the year Award for 2015”, adding another feather into his cap as the managing director of The function was honoured by the presence of the chief guest Dr. Guruprasad Mohapatra, IAS, Chairman, Airports Authority of India. This award is instituted to recognize and felicitate outstanding contribution done by an IT-Entrepreneur in terms of growth, innovation, people management, social contribution and sustained development.

Monday, March 13, 2017

Where Colors Collide With Music

The Holi celebration at Infibeam started quite earlier than the actual date. Infibeam - where it is all about shopping with a smile - spread some smiles across its employees in a rhythm loaded Holi on 10th March in it’s Ahmedabad branch. What is even worth mentioning is - Infibeam in collaboration with My FM 94.3 and Rustic Colors came together to deliver an evening of music, masti and food.

As the dusk approached, the floors started emptying - as they all joined the celebration where the stage was already set - or being set up. The members of the band Rustic Colors - which is a rock band with experimental rock, punk and alternative - tuned up some great tunes of oldies music. With Keval Limbad on Acoustics, Deval Kshatriya on Electric, Ankit Patel doing the vocals and that amazing lad on the keyboards - set the mood on for some amazing music.

The platform also turned out to be a kind of spotlight to our very own singers from Infibeam. As RJ Vishal called out some names from the crowd - the cheering already started. Who knew our people too had such amazing talent in them? The sweetest gesture was from RJ Vishal himself, who handed out some free passes for the Holi Celebration at The Orion Lawn in Ahmedabad on 13th March. There were couple passes and group passes for everyone.

The continuous cheering went a step further as everyone started singing with the band itself. From Gulaabi Aankhen of Atif Aslam, to Kabhi Jo Badal Barse of Arijit - it was all there. The evening was slowly coming to an end with some delicious snacks for everyone out there. These glorious moments were well captured in the camera - which will bring a smile that is to be remembered.

Saturday, March 11, 2017

The Story of Happy Feet – #SolesforSouls

It was 8:30 in the morning and everyone crowded the office premises for the special cause of 'Giving'. Way too early for the Infibeamers to rise up and mark their presence in the office. But with the huge event approaching near, hardly was anyone able to control their ardour. After all, it was 8th March - 'International Women's Day'. The day for Infibeamers, to execute all the plans that were thought of and meticulously drafted about weeks ago, to celebrate Women's Day. The fervour was at its pinnacle and everyone vowed to make this day a big success by bringing smiles across the face of every woman labourer and her family, fighting for their survival.

Carrying the bags thronged with clothes, footwears, fruits and biscuits to be distributed among the needy ones, our team made their way on the roads, some in their cars and others on their two wheelers. With all the excitement and zeal, they headed towards the IIM road, which was followed by Manav Mandir, Shyamal, S.G.Highway, and Ghatlodia. On reaching each destination, they approached the women, busy in their chores, Men, working around and the kids, playing on the footpath and gifted them the little things specially bought for them. The unexpected surprises covered the faces of women and kids with the smiles and mellifluent laughter, which will never be forgotten by our team. The mere view of it was soothing enough to melt your heart.

'The day was not just ordinary day anymore, after we distributed the things. It was both a happy experience, thinking I was doing a good work and a disturbing one, seeing the poor condition in which they lived. And I feel extremely proud to be a part of Infibeam', said one of the employees of Infibeam-Ahmedabad. As the famous notion goes – 'If you light a lamp for someone else, it will also brighten your path.' The same was experienced by our whole team on 8th March. Because after all, the joy of giving is much more greater than the joy of receiving.