Tuesday, May 8, 2018

Infibeam Acquires eSolutions Company “Unicommerce” from Snapdeal

Unicommerce to Strengthen Infibeam’s Web Services Capabilities and Propel Merchant and Revenue Growth

Infibeam Incorporation Limited (BSE 539807/NSE INFIBEAM), India’s leading
e-commerce integrated platform solution provider and payments conglomerate has entered into an agreement with Jasper Infotech, which owns Snapdeal, to acquire 100% stake in Unicommerce Esolutions Pvt. Ltd. Under the agreement Infibeam will issue Optionally Convertible Debentures on preferential basis to Jasper Infotech valued upto INR 1200 million, subject to shareholders’ approval. The board has also proposed and approved the change of name of the company from Infibeam Incorporation Limited to Infibeam Avenues Limited subject to shareholders’ and other statutory approvals.

Unicommerce is a fully owned subsidiary company of Jasper Infotech and is a market leader in e- commerce enablement software for warehouse management and omni-channel services. It is one of the few profitable companies in India in the SaaS market providing comprehensive end-to-end e-commerce solutions, including warehouse management, multi-channel order fulfillment, e-commerce order processing, catalogue management, inventory management, and omni-channel management for both brands and online sellers. It serves the needs of manufacturers, wholesalers, distributors, retail chains, and individual store owners. With over 10,000+ sellers and a large number of leading brands and e- commerce players as its clients, Unicommerce enables businesses to seamlessly integrate with leading marketplaces, logistics providers and ERP systems. With the acquisition of Unicommerce eSolutions, Infibeam will further expand and strengthen its e-commerce web service offerings and capabilities.

Infibeam is among one of India’s profitable e-commerce company which offers unique and exhaustive Web Services solution comprising, e-commerce platform (BuildaBazaar), digital payments platform (CCAvenue), and logistics platform (Shipdroid) to the merchants in India and abroad along with running its own e-marketplace, Infibeam.com.

Infibeam acquired CCAvenue, one of the largest payment solution platforms in India. CCAvenue has grown exponentially recording over 50% annual growth in the last three years. It processed transactions worth INR 54.14 billion in Q3 FY18, INR 144.99 billion in the 9 months ending December 2017 (vs. FY17 annualized at INR 122 billion). Recently, the company has also won the bid along with its consortium partner to manage the country’s largest e-commerce portal, Government e-Marketplace (GeM) and has been awarded the contract from National Skill Development Corporation to develop e-Marketplace for skilling resources.

Vishal Mehta, Managing Director, Infibeam Incorporation Limited said, “Unicommerce is a valuable addition to the Infibeam family. Through Unicommerce, we plan to boost our e-commerce enablement capabilities and expand the product offerings for existing clients. Unicommerce fits perfectly with Infibeam’s vision of creating India’s largest e-commerce enablement and payments ecosystem for businesses, including web-front, web domain, logistics and payment solutions. This acquisition would help us further create a comprehensive e-commerce solution by offering extended capabilities to transact with other leading online marketplaces. It will also be pivotal for the growth of our fast growing GeM (Government e-Marketplace) business. We are deeply committed to the growth of Unicommerce, fully support the current management team and plan to further invest in the business.”

Jason Kothari, Chief Strategy & Investment Officer, Snapdeal, said, “Selling Unicommerce to Infibeam is a continuation of the Snapdeal 2.0 plan to divest and focus on our core consumer e-commerce business. We believe Infibeam is the best partner for Unicommerce due to its multiple business synergies. As one example, Unicommerce is set to gain from Infibeam’s growing large merchant base enabled by Infibeam Web Services and creating more comprehensive e-commerce solutions for its clients. Moreover, I am confident Unicommerce will flourish under the guidance of Vishal, who has experience in scaling B2B technology businesses very successfully. We wish Unicommerce and Infibeam the best in their future together.”

Kapil Makhija, Chief Executive Officer, Unicommerce eSolutions said, “This new home is a great opportunity for Unicommerce to benefit from the vast experience and B2B e-commerce expertise of Infibeam. We believe this acquisition will enable us to further innovate on various client solutions and grow the business both in India and internationally rapidly. We are very excited to join and work closely with Infibeam’s leadership team.”

Tuesday, February 27, 2018

6 Reasons Website Navigation Plays An Important Role For An Online Store

Have you ever wondered what makes someone exit from your e-commerce website? 

Attracting potential customers is hard enough. Much harder than creating an e-commerce website. Grabbing customers attention and retaining it is quite difficult for a retailer starting a new online venture.

While designing website a designer or an e-commerce store builder has to keep in mind the look and feel, the flow of website so that user frustration is kept to the minimum, thereby maximizing customer retention.

For a good ecommerce store it is important to have proper navigation, sometimes auto-rotating banners, broken links, surprise pop-ups irritate your customers. One needs to address these mistakes to decrease visitor confusion and increase satisfaction.

It all depends on how your customer views and browses through your site. For easy and uncomplicating browsing experience you need to ensure proper links from the Website Navigation Menu or the Website Navigation Bar. Although this seems redundant but having a proper navigation is pre-eminent for overall user experience of your website theme. A website with muddled and chaotic website navigation drives your customers in indistinct and unclear directions.

Read further in the below article providing you with 6 tips and benefits of website navigation-

# Pass the 3 Second Test - Increase the Visit Duration

All you have is 3 seconds to make an impression i.e. you have only 3 seconds to capture visitor’s attention.


You build your e-commerce website to attract, convince and convert. Being in an e-commerce sector you will also come up with discounts, offers, services, content and much more to challenge your competitors. But, any e-commerce website has to pass this crucial test and utilize the precious time to capture and keep someone’s attention.

If your customers don’t find what they are looking for in 3 seconds, it's pretty much sure you will lose them and most of them will never return.
To surpass this test always make sure
  • Your e-commerce website loads fast 
  • Your headline captures attention 
  • Your product category is well defined 
  • You have proper spacing on your website 
  • You have clear call to action
# Reduce Bounce Rate


Easy website navigation reduces your bounce rate i.e. your customers spends a long duration of time on your e-commerce store.

The bounce happens when a customer lands on your website and leaves the page without performing any activity. This happens basically when consumers don't find the thing that they were looking for on your website.

What you need to do get rid of bounce rate? Work on the whites, keep a balance between the content and banners displayed. Use proper images to convey your offer, your product idea etc.  

Go broad and set your site wide!
Some key points to give clear navigation and lead your visitors in right
 direction-
  • Avoid Pop-ups 
  • Organize our website well 
  • Make content readable 
  • Make website mobile friendly 
Improve Website Design


For giving organized and standardized navigation to your website you need to have a proper design for your website template.

Proper placement of navigation bars, gives consistency to your website theme design. A well-designed website or blog design gives an aesthetic appeal to your visitors. A classification that is set straight gives a better visual hierarchy.

With everything in place, it is easy to navigate as actions begin to become recognizable due to the site's design.

For proper navigation make sure you fit right with the below menus at right places with multi-column design layout and better images.

  • Dropdown menus 
  • Top horizontal bar navigation placement 
  • Vertical sidebar navigation 
  • Horizontal navigation 
  • Sub-Navigation Menus 
Short & To The Point Site Content 


When you are designing a fresh e-commerce website then navigation plays an important role in the organization for your content.

Planning the content, making it rightly placed is an essential task before you design the navigation.

Properly understand your Information Architecture and manipulate the content as it is what forms the backbone of your website usability.

For Text - Less Is More 

Instead of long texts put a few important keywords according to research keywords. Don’t overwhelm! See your content with user's perspective meaning go the client’s way of categorizing your content.

Increase Conversion On Your Website


If your design is confusing, the customer is not able to find proper products, then achieving conversions will be a difficult task. Your website design must be appealing enough such that a prospect gets converted into a visitor, a visitor into a lead, a lead into an applicant or customer or subscriber.

At the center of planning a website think about the needs of the customer, as studies suggest that visitors enjoy websites that have incredible navigational experiences.

Small facts that invite more conversion to your website-
  • Page Speed 
  • Social Media Integration, reviews and testimonials 
  • Simple sign-up form 
  • Fluid Design of Your website 

# Serial Position Effect 


According to Hermann Ebbinghaus’s Serial position effect, it's a human tendency to recall best the first and last item in the list. This explains that user pays a more attention to the things that appear in the beginning.

This means that for an e-commerce site it is beneficial to put useful information at the start of the page since the navigation information is usually from the top and something at the bottom of the page. So insert important links in these sections and get higher engagement rate.

So if you want to impress your visitors and make them stick to your website than any e-commerce website developer such as BuildaBazaar must ensure easy navigation. Choose themes from ThemeJungle theme store that suits best to your e-commerce store.

With easy monthly subscription get access to other free services of ThemeJungle and BuildaBazaar such as free logo design, free video making, free blog design, free SSL certification and much more exciting services!

Take advice from any e-commerce development company as Navigation is a road sign in your ecommerce store!