Friday, April 3, 2015

Mega Sale: Number of orders jump over 1000%

"Lifestyle witnesses 40 times growth in two day sales"

The ‘Guaranteed Lowest Price’ offer has benefited customers across the country in a great way with maximum customer satisfaction. The five-day long ‘Infibeam Mega Sale’, which started from March 30, 2015, witnessed over 1000% jump in the number of orders in just first two days of its start.

Thanks to the advertisements that appeared in The Economic Times and The Times of India! They made customers aware of the Infibeam Mega Sale. Customers availed great offers that guaranteed the lowest price. When compared, the average daily sales was seven times more than the usual in these two days from March 30 to March 31, 2015.

Mega Sale

The Second Day of the Mega Sale, March 31, 2015, despite of being a weekday and the last day of the Fiscal Year 2014-15, witnessed the highest ever sale at Infibeam in one single day in last few years. The day alone witnessed growth of five times in Total Sales and eight times in the number of orders.

Interestingly, there was also rise in the ratio of Cash on Delivery (COD) against non-COD. On the second day of the Mega Sale, almost every second order was COD.

The products are generally sold in three categories - Electronics, Lifestyle and Media. Electronics, is the largest followed by media and Lifestyle. But in these two days of the Mega Sale, to all of ours' surprise, Lifestyle had the maximum growth in demand. Meanwhile, the share of Electronics marginally fell and Media’s share too came down. Lifestyle had witnessed maximum growth in sales.

Lifestyle comprises of fashion, accessories, footwear and other leading products. Interestingly, on the second day of the Mega Sale, the sales under Lifestyle category increased around 30 times. While the Total Sales in these two days increased 40 times when compared with the Average Daily sales under Lifestyle category. The share of Lifestyle in the Total Sales also increased by more than 400% in these two days of the Mega Sale.

Infibeam Mega Sale Advertisement on Times of India Front Page
Infibeam Mega Sale Advertisement on Times of India
Categories under Electronics include mobile phones, Computer Accessories, Home Appliances, home entertainment and many other products. While Lifestyle includes Toy Games, Watches, Kitchenware and many more. 

With the beginning of new Financial Year, 2015-16, Infibeam is all set to come up with more and more ‘Guaranteed Lowest Price’ offers or Mega Sale. The largest e-commerce technology growing company of India, Infibeam wishes all to have a healthy, wealthy and cost saving Fiscal Year. Infibeam vows to help customers in beating the rising inflation.

Monday, March 30, 2015

1.5 ton AC freezes 80% share of air conditioners' total sales

Split ACs have marginally become expensive
With the onset of early summers, the demand of air conditioners has suddenly increased this year. The demand for ACs have surged tremendously even before the start of the April month. However, the prices, when compared with previous summer, have marginally climbed up by up to 5%, depending on the models.

The statistics generated from the online demand of ACs in previous summers reveal that 1.5 ton ACs including split and window with 2 and 3 star ratings have more than 80% of share in the total sales of ACs in entire summer of 2014. The trend is expected to continue in 2015 as almost every brand is focusing on 1.5 ton.
Online sale of AC and Coolers - Infographics

Last year, the starting range of split AC was around Rs23,000. This year, it has marginally increased by around Rs500 to Rs700. The half ton split AC this year is available for Rs23,700 and above.

Meanwhile, the Window AC and air cooler too have demands, but their share is believed to be less than 20%. This year the air coolers have also become expensive. The entry range last year was around Rs4,700, which has increased by up to 15%. The price of the air coolers this year, is above Rs5,400.

The demand of Window AC is decreasing every year. Few years ago, the share of Window AC was more than 30% while these days it has fallen to 20%, 10% lesser than the previous one. Window ACs have some demand, only because of their affordability. However, the price of Window Acs, due to fall in demand, are almost remained flat as compared to the prices in the summer of 2014. This year, the price of Window AC starts from Rs16,500. 

At Infibeam, almost every AC brands sold in India are available online. The brand names include Amfah, Blue Star, Carrier, DaikinGodrejHaierHitachiIFBLGLloydMitashiMitsubishiPanasonicSamsungSharpVoltas and Whirlpool.

Tonnage wise, at Infibeam, ACs with below 1 ton are also available. While with higher capacity it also goes beyond 2 tons and more.  The overall price range of ACs including Window and split is between Rs16,500 and to over Rs92,000.

Thursday, March 12, 2015

'Modi is a Complex Person'

Esteemed Journalist & Author, Lance Price Talks about his new book The Modi Effect: Inside Narendra Modi's Campaign to Transform India 

Lance Price Author
Lance Price
Lance Price is an author, political commentator, former BBC correspondent and media advisor in 10 Downing Street. An Oxford alumni, Price has worked for BBC for nearly 2 decades, and is an avid traveller. He has worked in North Ireland, was a national radio and TV reporter, Defence Correspondent, and finally a Political Correspondent at Westminster.

In 2011, Price left journalism to join the press office at 10 Downing Street as a special adviser for Alastair Campbell. In 2000, he became the Labour Party’s Director of Communications and helped plan -and then run the 2001 General Election campaign.

Since 2001, Price has been a freelance writer, broadcaster and commentator. He also lectures in politics, journalism, and at times does media training as well. He has authored three book so far: The Spin Doctor's Diary, Time and Fate, and Where Power Lies.

His fourth book, The Modi Effect: Inside Narendra Modi's Campaign to Transform India is going to release on the 12th of this month. Infibeam got a chance to have a conversation with the eminent journalist about the book that's been creating ripples on the Indian Political scene. Here is what he had to say: 

Que: Your book The Modi Effect: Inside Narendra Modi's Campaign to Transform India claims to give a never seen before view of Modi's Lok Sabha election campaign from the back-room. Can you say that you have covered every aspect of the campaign?

Lance Price: I was very fortunate to be able to interview Prime Minister Narendra Modi four times and get a great many new thoughts from him about how me managed the campaign and the tactics he used. I also spoke to people at every level of the campaign, from high-level advertising executives to junior foot soldiers who worked at the booth level. I have done my best to cover all aspects of the campaign. Some of it was very modern and high-tech, including the 3D hologram rallies. And The Modi Effect tells the story of what a huge undertaking these were and how sometimes it appeared that it might all go wrong, but by hard work and good fortune it worked! I hope there is plenty of detail for readers who would love to know more about exactly how the election was planned and executed. But it is not just for politics addicts. I have tried to make the book interesting for all readers who would like to re-live some of the great moments of the election and find out how it looked from the inside.

The Modi Effect: Inside Narendra Modi's Campaign to Transform India
Que: Being an outsider, what inspired you to take up PM Narendra Modi's election campaign as the subject of your book? Do you think you have done justice to the Indian point-of-view?

Lance Price: It is true that I am an outsider but I hope that gives me a unique perspective. I love elections and have seen many in different parts of the world, although nothing to compare with the Modi campaign. I wanted to see how he did it but also to see what lessons people in the west could learn from an Indian election. There will be a campaign in my country, the UK, very soon and in America next year. I think that the Modi campaign was a trend-setter and that many people outside India will be fascinated by the story also. Of course all the people who gave their time to be interviewed were Indian and the book is full of their stories, so I very much hope it does do justice to the campaign through Indian eyes.

Que: Tell us about the research you did for the book. How and where did you begin, what made you decide that you had enough material for the book?

Lance Price: When you are researching something like this, there is no such thing as enough material. I would have been happy to meet more and more and people and hear their stories, because they are all so fascinating. But at some point you have to say that you now have enough to tell the story properly and fairly. And because it is about last year’s election we wanted to make sure the book was available quite quickly while the memories of the election are still so fresh in everybody’s minds. I began with Mr Modi himself, of course, and he had many suggestions for how to tell the story of the triumph of Indian democracy. And I also spoke to academic experts and journalists in India to get a rounded perspective.

Que: Share something interesting that happened during your research.

Lance Price: The minister Mr. Piyush Goyal was very kind to invite me to his house and offer me dinner with his wife. They were both so excited by the campaign and full of good information. At one point during the meal Mr. Goyal told me about a TV advert he had planned to show after Mr. Modi was denied permission for a rally in Varanasi. The first version would have been very controversial because Mr Goyal and his team were quite angry when they made it. In the end they decided to use a more upbeat advert and so nobody had seen the original. But Mr. Goyal still had it on his phone so he pulled out his mobile and shared it with me. You can read all about it and what I thought of it in the book.

Que: How do you think Modi's victory in the elections has affected the world?

Lance Price: Narendra Modi’s election has already had a huge impact. He has already travelled to many world capitals and taken him with him the message that India is changing. His victory has gripped the attention of people all over the globe which is another reason I wrote The Modi Effect. I think if people want to understand the new direction India is taking then first they have to try to understand Mr Modi. And he is a complex and fascinating person. India’s size and economic potential means that whatever happens in India will have a big impact internationally.

Que: Do you think Modi's victory is a reflection of the shift in people's mindset with regards to the minorities?

Lance Price: One of the most interesting things about the Narendra Modi campaign is that it challenged the mind-set of people about all sorts of things, not just the minorities. He said to all Indians that it was time to rethink how politics is done in your country. I call it in the book ‘recasting India’ with a deliberate pun on caste and how people decided to cast their votes. We will have to see how permanent those changes are. Mr Modi preferred not to address his campaign at the minorities but to talk about all Indians and the needs they all have, whether it is jobs or a roof over their heads or a government that is less corrupt. What I found very significant was the stress he placed on women and young people in the election. And he has repeated those priorities since he became prime minister.

Que: Do you think that Modi's campaign and the subsequent victory was a hype created by the Indian media?

Lance Price: No, the election campaign and Modi's victory were very real, not hyped. There was definitely lots of excitement in the media and one of Modi’s successes was to get the media very worked up about him and what he was saying. He managed to dominate the media in many quite clever ways and my book explains how this was done. If Congress and the other parties think they were out-shone in the media then they should study what the BJP did and look again at their own strategies.

Que: You are the only author who has secured interviews with Modi and his core team. How was the experience?

Lance Price: I was very fortunate to be the only author to be granted access to Narendra Modi and several of his ministers and key campaign workers. It was a great privilege and I am very grateful to him for his time and to everybody else also. He is a very busy man but he was always very courteous with me and did not appear to be in any hurry at all. So we were able to discuss many things at some length. It was also important that he said I could write the story in my words without any strings attached in return for the access. Being with him in the room for over an hour at a time was fascinating. He is very engaged in the conversation and he loves to talk about the details of the campaign and how it felt for him. His stamina and energy are like those of a much younger man!

Tuesday, February 24, 2015

Infibeam Comes Up with a Budget Wishlist Before the B-Day

FM, please tune into growth

Infibeam is not only an e-commerce company, but also an e-commerce technology company. As a part of the emerging e-commerce industry of the country, we are expecting many big announcements from Hon. Union Finance Minister, Mr Arun Jaitley in the coming union budget scheduled for February 28. The expectations are mentioned below:

Budget Wishlist


Entire country has been waiting for implementation of Goods & Service Tax (GST) for the past a few years. It is proposed to roll out by April 2016 across country. In this budget, we expect that FM will lay more specifics regarding the roadmap of GST implementation. With every state being a different country, it has a different tax structure. Once the GST is introduced, entire country is expected to have a uniform tax regime.

At the moment, every state has different VAT rates and for inter-state the tax rates are different. For e-commerce companies, the warehouses are based in different parts of India and the customers are buying it from almost every corner of the country.

If GST is introduced, state government will lose the autonomy. As per proposal, states will be allowed to levy an additional 1% tax on inter-state supply of goods for the initial two years (levied and retained by the producing states). These initial years, the tax structure will be very complex for e-commerce companies. However, once settled, everything will be very smooth and fast. GST regime will be win-win for government, e-commerce companies, and the biggest beneficiary will be the consumer.

We hope that this will not only minimise the cascading effect of taxes, but will also help consumers as the prices will reduce and consumption will increase. We hope that the new regime of GST will discontinue the existing ones (CST, VAT and other taxes). As an impact, it is expected to contribute to the growth of India's GDP in the coming years.

FDI in e-commerce:

At present, e-commerce is still an emerging industry. In the service sector, directly and indirectly, e-commerce industry is generating a lot of employment with each passing day. To further boost the industry, more investment is needed. At the same time, country also needs FDI. To make it a win-win situation for all classes of the society, we are expecting that the FM will allow foreign direct investment in e-commerce. This will help in generating more employment, increase investment in the country, and will further standardise the quality of life of the consumer. As the Hon. Prime Minister of India, Narendra Modi believes in free market economy, the idea of FDI in e-commerce is expected to be implemented.

Exemptions or relief in service tax to boost 'Make in India'

There are many rising brands across country, keen to expand their presence worldwide. They need encouragement from government to create worldwide presence. At initial stage, e-commerce is the best solution for it. It is not necessary for everyone to have a physical presence worldwide, but through an online presence, small scale entrepreneurs or aspirational brands can reach and international audience, and cater to global needs. Hence, we expect FM to give some relief to promote e-commerce technology for Indian brands to 'Make in India' and export.

Saturday, February 21, 2015

Compact Cameras With Sub Rs 10,000 Enjoy Over 40% Share

The last decade saw a mass emergence of amateur photographers, thanks to the market that's flooded with affordable cameras with user-friendly image capturing technology. Usually, people want to try their hands on the low priced cameras and once the comfort level rises, they upgrade to the higher versions.

Few years ago, the entry level cameras used to come with 10 mega pixels. Now, the entry segment has got at least 16.1 mega pixels. As and when technology is developed, the price of the cameras reduces. Hence, it is expected that in coming years, the entry level cameras might have almost DSLR kind of features. But that may take some time. Hope that camera makers fulfill our dreams.

In addition, it was seen that in the last one year, the cameras in the price range of Rs 5,000 and Rs 10,000 were easy to carry and very user-friendly, and enjoyed the highest share in the total sales the cameras. Compact cameras in this price range enjoyed about 40% share of the total sales of cameras.

Usually, in this price range, the cameras have 16 to 20 mega pixels, which varies from brand to brand and features. All major brands offer cameras in this price range.

Camera Sales (Price-wise)

The Cyber-shot series by Sony is the most popular among compact cameras. It seems, no one can beat Sony in as far as compact cameras are concerned. The second largest compact camera selling brand in India is Nikon. While in DSLR, Nikon and Canon top the chart. However, cameras from Panasonic and Fujifilm also have about a double digit share of the total sales.

Despite mobile phones consuming a large part of camera sales, the demand for compact cameras is increasing and so are their sales. However, only the DSLRs priced Rs. 35,000 and more, are picking up sales in double digits, because they come with special lenses and features. Their price is a tad higher than the affordable ones and so the profit share of DSLR or SLR cameras is below 10% when it comes to online segment.

On the other side, cameras in price range of up to Rs. 5,000 are the second largest in the total sales. This price range has over 30% more shares. Cameras priced at Rs. 4,000 and Rs. 9,999, together have a share of over 70% in the total online sales in the country.

In the subcategory of Rs. 5,000, the cameras have less features. Nonetheless, now even the basic cameras have at least 16.1 mega pixels with 5x optical zoom.

Category-wise, overall compact cameras have a share of over 80%. The second largest category is DSLR, followed by camcorders and mirror-less cameras.

Wednesday, February 18, 2015

An Interview with Sudeep Nagarkar, The Modern Romance Writer

An engineer by education and a writer by profession, Sudeep Nagarkar is an award winning, best selling romance author to have penned books like Few Things Left Unsaid (2011), That's the Way We Met (2012), and It Started With a Friend Request (2013). He is the recipient of 2013 Young Achiever's Award, which he won for writing 3 best selling novels back to back, and being one of the highest selling romance writers in India.
Sudeep Nagarkar

His books, that are inspired from real life incidents, have been translated into regional languages and have sold lakhs of copies until now. He continues to be a top charts of best selling Indian authors.

Sudeep Nagarkar's latest book You're the Password to My Life has been creating ripples in the literary world. Infibeam was lucky to have had a chance to interview him about the book, and more. Here is what he had to say:

Que: You come from a background of Engineering. How did you become a writer? What inspired to take up the pen?

Sudeep Nagarkar: My lost love made me one. It was by chance and not by choice. However, now I realized some people come in your life just to make you reach your destined place. Gradually I developed a passion in writing and I enjoy it. Probably if I would have worked for a software company then I would not have been as enthusiastic as I am while visiting different cities for book tour or when I write a book. Many authors suggest that to be a writer, you need to read many books from different genres. However, I think different. Like just by watching cricket, one cannot be a good cricketer. He needs to play and then analyze his game. Similarly just reading cannot make you a good writer. To be one, first you need to write and then analyze how other authors are building plots and characters by reading more! I did exactly the same.

You're the Password to My Life
Que: You're the Password to My Life is your newest book which focuses on the idea that friendship triumphs love. Do you really believe it? How did the idea of writing this story germinate?

Sudeep Nagarkar: Of course I believe in it. It’s a myth that a girl and a boy cannot be good friends. I personally have many girl friends and we share almost everything but never we developed the feeling of love. Its that from childhood we are used to see Bollywood movies where after 3 hours of drama eventually a girl and a guy falls in love no matter what. However, that’s not always the case. We live in a generation where teenagers are very broad minded and understand what exactly they want from any relationship. You're the Password to My Life is a true story and the idea came from social networking. These days, we have options to connect so easily with anyone through social networking. However, somewhere I feel that the strong bond is missing between two individuals. If we have 500 friends on Facebook, we assume them to be our real friends. But what matters is who comes to your rescue when you really need them. This book breaks the stereotype bond between a girl and guy through Virat and Kavya who are thick friends and shows that friendship is the only ship that does not sink.

Que: Take us through your journey of writing the book.

Sudeep Nagarkar: Its difficult to believe but the fact is I finish writing a book in less than a month. I don’t know the rules followed by other famous authors but for me its simple. I keep a broad idea in my mind about what I have to write. I decide on the entire plot, build characters and then start writing. So I believe in doing homework before the beginning the writing of actual manuscript. Despite of that, I am not at all disciplined and there is no fixed time or a place allotted for writing. It completely depends on my mood. However, important aspect of writing is honestly. Your writing reflects your personality and you should be very honest with your work. If so, then success will follow.

Que: Your books talk a lot about love and relationships. Why is that? Why did you choose Romance as your genre?

Sudeep Nagarkar: Probably because, when I started writing I was at an age where we not only seek love but are 'hormonically' charged too. :P Just kidding. On serious note, my first book revolved around my own love story and the second one is a sequel of it. So I continued writing romance and love stories. One thing that I keep in mind when I am writing a book is that through each book I should give at least one positive message to this generation.

Que: Do you believe that great love stories can only come from someone who has experienced intense tragedy in personal life?

Sudeep Nagarkar: Not really. You can’t say that you need to go through a tragedy to write. But you should have loved at least once to express true feelings about loving someone. If you have not loved, then the same intensity which a relationship has will be missing in your writing. Also you should explore more to actually know different people and their minds.

Que: The characters in your book are modern, young Indian adults, dealing with situations that are relevant to the present scenario. Is this a conscious decision on your part?

Sudeep Nagarkar: Yes. Not only they are relatable to our lives, but I believe in writing true stories as I feel there are many interesting stories around us which can be made into a good book. But as I said, your story should have positive messages in it. Doesn’t matter if the climax is a ‘Happy ending’ or depressing. What matters is when a reader closes the book he should have lived all the characters and should have a smile on his/her face with that positive message.

Friday, February 13, 2015

Faraaz Kazi, the Writer Who Put Indian Romance Fiction on World Map, Talks about His New Book, Love and More

With Truly, Madly, Deeply, esteemed writer Faaraz Kazi, made a stunning début and how! Kazi went on to win the 2013 National Début Youth Fiction Award and received the YCOF National Excellence award in Creative Writing. He is also first Indian author to have won coveted ‘Best Début (Romance)’ title at the international Goodreads choice awards.

His book Truly, Madly, Deeply, won him the tag of being called the 'Nicholas Sparks of India.' So far, it is the only Indian book to have been nominated in 7 categories at the Goodreads choice awards. It is also the only Indian book to feature in the 'Top 100 YA Global Fiction' list.

Kazi is a fellow member of the prominent 'Film Writers Association of India.' He is a three-time post graduate and also a certified soft-skills trainer. In addition, Kazi is the founder and CEO of DigiImprint Solutions, India's first exclusive promotional agency for authors and artists. He is a well-known personality in literary fraternity and on social media.

Kazi, one of the top rated mainstream male romance writers in India, is a voracious reader and loves to sing. He is a young marketer who owns a radically innovative blog, and writes for major media houses.

Faraaz Kazi's new book, Love: Lots of Volatile Emotions, which tries to demystify love as an emotion, is due for release on Valentine's Day, 2015. Infibeam had the honour of talking to the eminent author and learn about the new book:

Que: Your first two books, Truly Madly Deeply... Memoirs of a Broken Heart's First Love! and The Other Side have tasted immense success. What inspired you to take up writing?

Faaraz Kazi: I guess I was born with the thirst to search for my life's mojo through the art of writing. I first took up the pen when I was seven but before that, I started reading. I started small with fairy tales and comics by the age of five and by ten, I was reading classics. So many words, so many writers influenced my young mind. After relating to various stories at so many different levels of consciousness, writing became a hobby. Inspiration thus, wasn't far away.

Que: Your third book Love: Lots of Volatile Emotions is about to release on Valentine's Day. Tell us what the book is about.

Faaraz Kazi: LOVE is a one-of-a-kind project. It is a cross genre anthology that ties all the stories together by that single emotion of LOVE which multifaceted in nature. The perception of this emotion is what is volatile through the lenses of the fourteen writers in this anthology who have contributed a story each. It gives a key perspective on how people view love these days without tying the emotion specifically to one genre, i.e. romance.

Que: What inspired you to write this book?

Faaraz Kazi: I wrote 'The Doorway' (my story in the LOVE anthology) two years back for the international magazine, L'Officiel. The one featured here is an improvised version of the same story. Around that time, I was working on too many short-stories and the idea was to bring out a romance collection of short-stories all by myself but when I started finalising the project, I realized that there were too many short-story collections and even anthologies in the market dealing with the same kind of subject.

I wondered what could I do to make it unique as my previous two books? The idea to take the perspective of thirteen other writers across genres came to me one fine day after a lot of thought and I realized this hadn't been done before. And LOVE was born.

Que: Whom do you intend to reach out with this book?

Faaraz Kazi: Anyone and everyone who believes in LOVE and is not married to the idea of love as a limited and weak emotion.

Que: How did you research for the contents of the book? 

Faaraz Kazi: My primary research lies in the power of pure observation as I believe, a good writer should be a great observer. I follow three steps- Learn, Adapt and Write.

Que: Since your books are mostly about love, are they inspired from your own life, or someone close to you?

Faaraz Kazi: My books are inspired from real-life. Circumstances I observe, people I meet and things I discover in my travel. But I cannot say that they are true because at the end of the day I write fiction and truth is what you seek from fiction.

Que: You must be a bookworm yourself. Tell us about your favourite writers and what you like about them.

Faaraz Kazi: I love Khalid Hosseini for portaying the life of Afghan people through his beautiful words and making us more human than we realise. I love JK Rowling for her imagination and the sheer power to create new worlds out of vacuum. I love Nicholas Sparks for making us believe in love through his simplistic way of writing.

Que: As a write, what do you prefer more: typing or the pen?

Faaraz Kazi: The pen. My first drafts are all written by hand. I edit when I type them out.

Que: With praise comes criticism as well. How do you deal with it?

Faaraz Kazi: I learn from the useful ones. I ignore the rubbish.

Que: You have been called 'the Nicholas Sparks of India.' How does it feel?

Faaraz Kazi: I take it with a pinch of salt but if people feel so then nothing is as great a honour because he is one writer I've grown up reading and I admire him a lot.

Que: What would you tell those who aren’t passionate readers or those who are reluctant to pick up a book and begin reading?

Faaraz Kazi: Give reading a chance. There are entire worlds waiting for you there, new discoveries to be made and new bonds to be formed. Read a good book and watch your life transform before your very eyes.