Tuesday, February 27, 2018

6 Reasons Website Navigation Plays An Important Role For An Online Store

Have you ever wondered what makes someone exit from your e-commerce website? 

Attracting potential customers is hard enough. Much harder than creating an e-commerce website. Grabbing customers attention and retaining it is quite difficult for a retailer starting a new online venture.

While designing website a designer or an e-commerce store builder has to keep in mind the look and feel, the flow of website so that user frustration is kept to the minimum, thereby maximizing customer retention.

For a good ecommerce store it is important to have proper navigation, sometimes auto-rotating banners, broken links, surprise pop-ups irritate your customers. One needs to address these mistakes to decrease visitor confusion and increase satisfaction.

It all depends on how your customer views and browses through your site. For easy and uncomplicating browsing experience you need to ensure proper links from the Website Navigation Menu or the Website Navigation Bar. Although this seems redundant but having a proper navigation is pre-eminent for overall user experience of your website theme. A website with muddled and chaotic website navigation drives your customers in indistinct and unclear directions.

Read further in the below article providing you with 6 tips and benefits of website navigation-

# Pass the 3 Second Test - Increase the Visit Duration

All you have is 3 seconds to make an impression i.e. you have only 3 seconds to capture visitor’s attention.


You build your e-commerce website to attract, convince and convert. Being in an e-commerce sector you will also come up with discounts, offers, services, content and much more to challenge your competitors. But, any e-commerce website has to pass this crucial test and utilize the precious time to capture and keep someone’s attention.

If your customers don’t find what they are looking for in 3 seconds, it's pretty much sure you will lose them and most of them will never return.
To surpass this test always make sure
  • Your e-commerce website loads fast 
  • Your headline captures attention 
  • Your product category is well defined 
  • You have proper spacing on your website 
  • You have clear call to action
# Reduce Bounce Rate


Easy website navigation reduces your bounce rate i.e. your customers spends a long duration of time on your e-commerce store.

The bounce happens when a customer lands on your website and leaves the page without performing any activity. This happens basically when consumers don't find the thing that they were looking for on your website.

What you need to do get rid of bounce rate? Work on the whites, keep a balance between the content and banners displayed. Use proper images to convey your offer, your product idea etc.  

Go broad and set your site wide!
Some key points to give clear navigation and lead your visitors in right
 direction-
  • Avoid Pop-ups 
  • Organize our website well 
  • Make content readable 
  • Make website mobile friendly 
Improve Website Design


For giving organized and standardized navigation to your website you need to have a proper design for your website template.

Proper placement of navigation bars, gives consistency to your website theme design. A well-designed website or blog design gives an aesthetic appeal to your visitors. A classification that is set straight gives a better visual hierarchy.

With everything in place, it is easy to navigate as actions begin to become recognizable due to the site's design.

For proper navigation make sure you fit right with the below menus at right places with multi-column design layout and better images.

  • Dropdown menus 
  • Top horizontal bar navigation placement 
  • Vertical sidebar navigation 
  • Horizontal navigation 
  • Sub-Navigation Menus 
Short & To The Point Site Content 


When you are designing a fresh e-commerce website then navigation plays an important role in the organization for your content.

Planning the content, making it rightly placed is an essential task before you design the navigation.

Properly understand your Information Architecture and manipulate the content as it is what forms the backbone of your website usability.

For Text - Less Is More 

Instead of long texts put a few important keywords according to research keywords. Don’t overwhelm! See your content with user's perspective meaning go the client’s way of categorizing your content.

Increase Conversion On Your Website


If your design is confusing, the customer is not able to find proper products, then achieving conversions will be a difficult task. Your website design must be appealing enough such that a prospect gets converted into a visitor, a visitor into a lead, a lead into an applicant or customer or subscriber.

At the center of planning a website think about the needs of the customer, as studies suggest that visitors enjoy websites that have incredible navigational experiences.

Small facts that invite more conversion to your website-
  • Page Speed 
  • Social Media Integration, reviews and testimonials 
  • Simple sign-up form 
  • Fluid Design of Your website 

# Serial Position Effect 


According to Hermann Ebbinghaus’s Serial position effect, it's a human tendency to recall best the first and last item in the list. This explains that user pays a more attention to the things that appear in the beginning.

This means that for an e-commerce site it is beneficial to put useful information at the start of the page since the navigation information is usually from the top and something at the bottom of the page. So insert important links in these sections and get higher engagement rate.

So if you want to impress your visitors and make them stick to your website than any e-commerce website developer such as BuildaBazaar must ensure easy navigation. Choose themes from ThemeJungle theme store that suits best to your e-commerce store.

With easy monthly subscription get access to other free services of ThemeJungle and BuildaBazaar such as free logo design, free video making, free blog design, free SSL certification and much more exciting services!

Take advice from any e-commerce development company as Navigation is a road sign in your ecommerce store!

Tuesday, December 26, 2017

Ashwin Talwadi - An Honest Employee of Infibeam


An honest man is made of great morals. He is honest not because he never got any opportunity to cheat but he believes that honesty is the best policy. Such a man not only does good to other people but creates a belief of God in others.

There are many who with ample amount of money show dishonesty and at the same time there are people who with little money yet they never abandon honesty. We have one such story of Ashish Talwadi, an Infibeam employee who lives on daily wages and manages to make approximately Rs 13,000 in a month. However he displayed immense honesty when he returned Rs 74,000 that he had mistakenly got from a customer, who paid extra over the bill amount. This amount would have made a great difference in his life as could have afforded a better treatment for his two-year old daughter. 

Ashwin is a driver with Infibeam Logistics delivering orders of Fortune Online. On one of his delivery errand he delivered two 25 kg rice bags and five tin cans of sunflower oil to a customer in Paldi. “The amount of the bill to be charged was Rs 12,184. But the customer was busy on a call discussing her daughters’s health. She handed over the bill amount to me and at the same time I got a call from my wife and she asked me to rush to Sola Civil Hospital to see our daughter who suddenly fell ill. I quickly collected the bill amount and rushed to do three more deliveries,” described Ashwin.

After completing the deliveries when Ashwin returned home and heard from his sister that his daughter was in better condition and was sleeping he felt relaxed. Like everyday, Ashwin handed over the amount to his dad with all the bills of the day to count. But surprisingly his dad after counting the amount said that the bag has additional Rs 74,000. Both father and son separately counted the money and made sure there was no mistake. Ashwin recalling the whole incident realised that instead of bundles of Rs 10 and Rs 20, the customer had given him five bundles of 100 and six bundles of 50.

Ashwin immediately called up his operations manager and informed him of the situation. After getting instructions from his manger he brought the excess money to his Satellite office. Meanwhile they also contacted the customer asking if she was aware of the excessive payment she made on the bill. The customer had no idea about her mistake. Both Ashwin and the manager went to her house and returned the extra money. The customer didn’t reveal her identity but thanked Ashwin and Infibeam for their honest gesture and added that it is hard to find such kind of people in today's time. 

Infibeam family is truly thankful to Ashwin and will recognise his gesture. He will also be facilitated by the company in coming days.




Thursday, November 16, 2017

Succeed The Happionaire Way


The Happionaire book series have become quite the phenomenon. All those who were ever in search of success shall recognise the word ‘Happionaire’ instantly and those who still search for success should. The newest addition to the series Succeed The Happionaire Way will reveal the success principles practiced by some of the world's most successful people in a simple, fun and easy to follow program. Now you too can benefit from these innovative strategies and universal principles practiced since over 5000 years by taking immediate action!


The acclaimed author Yogesh Chabria is a world-renowned leader in the field of human potential. He is a bestselling author, speaker, entrepreneur and founder of The Happionaire Way.  He started selling toys at the age of 5, came out with his first IPO when he was 12 and started investing with only Rs. 750 (around USD 10) at the age of 16. He believes everyone deserves to be happy and have fun while achieving their goals! Visit www.happionaire.com to find out more and check out his latest bestseller – Succeed The Happionaire Way


Yogesh Chabria
1. Kindly tell your fans about yourself and your book in slight detail.

Yogesh Chabria: As a young boy, we couldn’t even afford taking the auto rickshaw and that’s one of the reasons I started selling toys when I was 5 years old. I feel super lucky I was not born rich because I realized I have something even more powerful that can enable me to achieve anything – that is my mind and my own inner power. Since then I have faced lots of challenges, been depressed and lonely, but all that changed once I decided to take action and control of my life.

Succeed The Happionaire Way (STHW) is a book like no other, because it doesn’t tell anyone what to do. Instead it helps and inspires them to discover their own goals and dreams and make them a reality. It’s about overcoming your own inner fears and achieving whatever you desire. It is about discovering your own true inner potential – which I believe is truly limitless.


2. You have achieved immense success at such a young age. What has been your inspiration through this journey?

Yogesh Chabria: My biggest inspiration has been the teachings of the Geeta and Krishna. He tells me to take action without fear and focus on my goals. When you overcome fear and take action – something special happens. I say this not in a religious way, but in a very spiritual and practical way which we can all apply in our day to day life.

I also get inspired by everyone around me, my wife, my son, my parents, my sister, my grandparents, nature. Even a spider and crow inspire me – they work so innovatively and creatively to achieve their goals of obtaining food and surviving.

3. The HAPPIONAIRE series has created quite the stir. Can you share some of your experiences while writing such wonderful books and holding seminars for the same?

Yogesh Chabria: My writings are all based on my personal real world experiences. There are so many experiences. Each seminar leads to me meeting at least 500 to 1000 people, thus it isn’t hard to find unique experiences.

Once a gentleman introduced me to his wife and shared how his relationship with her, which had become extremely painful, was completely rejuvenated after practicing the principles of Happionaire’s Personal Mastery (HPM™).

A mother introduced me to her daughter, who had earlier been called a problem child by all teachers at school, but was completely transformed and had now become a star athlete and a great student by using the techniques of tapping into Deep Inner Goals (DIG™) and following the Happionaire’s One Page Execution (HOPE)™ Plan.

A salesman told me how he was able to increase his income by over 600% in barely five months, while an entrepreneur was able to increase his companies’ revenues by over Rs. 50 crores in 12 months by applying the strategies of SALES (Smile And Love Everyone Sincerely)™ Mastery, Influence and Persuasion.


4. What were the challenges (if any) that you faced while writing your books?
Succeed The Happionaire Way
Yogesh Chabria: Challenges are a part of life – without a challenge life becomes boring. For my latest book Succeed The Happionaire Way, the biggest challenge was time, because during the days I was very busy with lots of my Happionaire Seminars. I am lucky to have been blessed with a newborn son, Samarvir, while writing STHW as he ensured I didn’t get much sleep at night. I used this time at night to write STHW!


5. You have been graciously providing people with some excellent advice through your books. What has been the best advice that you ever received?

Yogesh Chabria: Never settle for a lesser goal. No goal is impossible to achieve if you truly dream it and work towards it. Don’t let anyone tell you what is not possible for you.

6. Can tell your fans about the book(s) that changed your life.

Yogesh Chabria: Of course, the first one is the Gita. Biographies of people Steve Jobs and Mahatma Gandhi has also impacted my life a lot. I have learnt the power of sales, marketing and having belief in one’s own ideas. I also realized that is important to give back to people around you, when you give back you attract a lot more!

7. By your personal standards how would you define and measure success?

Yogesh Chabria: If you are happy doing what you are doing at every level – personal, mental, emotional, physical, financial and spiritual – then I believe you are successful. If you have complete peace of mind and have overcome doubt, lack of confidence and fear, than I believe you are successful. Each one of us has to be true to our own definition of success.

8. And the last question that all your fans eagerly wish to know what can they expect in the future (perhaps another mind blowing masterpiece)?

Yogesh Chabria: Succeed The Happionaire Way is a book which I believe will have the maximum impact. I would want it to bring real change in the lives of even more people. With a seminar, we can reach maybe 5000 or 10,000 (when we do it in large stadiums) people at a time, but with this book, I want millions of more people to benefit from The Happionaire Way. I want them to know the biggest masterpiece in the world is their own life and all they need to do is take action.
I am living proof of what the power of dreams and action can do! If I can do it – anyone can!

For more info on the author you can log on to -
Succeed The Happionaire Way – Yogesh Chabria © Copyright 2017 – All Rights Reserved
www.happionaire.com
Facebook: https://www.facebook.com/YChabria/
LinkedIn: https://www.linkedin.com/in/happionaire
Twitter: https://twitter.com/YChabria
Youtube: https://www.youtube.com/user/happionaire

Wednesday, October 11, 2017

YOURS FINANCIALLY . . . Life Finance and Films!

The world of finance seems so alluring and fascinating but pick up any article or any book on the same subject and all you find is jargon that you can not begin to comprehend. However Kalpesh Ashar’s new book YOURS FINANCIALLY . . . Life Finance and Films! which is on its way to gathering immense success and amazing reviews changes all that. Imagine learning about personal finances and all of its aspects in an engaging story that not just educates you with new subject matter but truly entertains you, after all isn’t that all that we seek in a book. YOURS FINANCIALLY . . . Life Finance and Films! has all the ingredients of a great masterpiece engaging content, incredible protagonists and a very new and innovative way of presenting information wrapped in an incredible story.

Mr. Kalpesh Ashar has been in the field of Financial Services since 2005,starting as an associate of a Financial Services company based in South Mumbai. Mr. Kalpesh regularly features on Personal Finance shows across many prominent television business channels along with contributing various articles in the print media. With regards to the same subject he conducts seminars / presentations on financial literacy and awareness.

Kalpesh Ashar
In 2009, Mr. Kalpesh Ashar undertook his journey of transiting from being a Financial product distributor to becoming a Professional Certified Financial Planner. He successfully completed his CFP certification in August 2010 with Financial Planning Standards Board India (FPSB). He then actively commenced the Financial Planning Process for his clients. Since February 2014 Kalpesh is a Registered Investment Adviser with SEBI.

Infibeam had the honour of communicating with Mr. Kalpesh Ashar about his book and the amazing response it has received. Let’s find out what he has to say about the experience with writing a phenomenal book

1. Kindly tell your fans more about your book and yourself in slight depth.
 
Mr. Kalpesh Ashar:I have been in the field of Financial services since the past 12 years. I am a Certified Financial Planner and a SEBI Registered Investment Advisor ( RIA ) operating from Mumbai.

This is my debut in the field of writing a book. Being a first time author ' Yours Financially ' is my genuine attempt to portray the crucial aspects of personal finance and various aspects of life in an interesting and unique way.Thus far, there have been hundreds of books written efficiently in the field of Personal Finance. I have attempted to break the mould by writing this book as a fiction with a cinematic touch thus making it a compelling read.

The language used is simple and without any jargons.
     
2. You have many accolades in the field of finance like your CFP Certification. What motivated you to pursue a career in finance?

 Mr. Kalpesh Ashar : As mentioned above, prior to being in the financial services field in Mumbai, I was based in Oman for 11 years and gained experience in the field of Corporate finance and Human resources. I returned to India, with the sole intention of pursuing entrepreneurship in the field of finance. I made my foray as a Mutual Fund Advisor and Distributor in 2005.Since then I have always made an endeavor to move in a space which lets me be as close to my clients and have better interaction with them on a professional basis. 

I discovered the fantastic CFP module as the right medium to tread this path as it would put me in the space where I would be able to advise my clients on a holistic basis. Later in 2014 I took up the fee based financial advisory model by registering with SEBI as a RIA. Today this model allows me to interact comprehensively with my clients and address their requirements effectively.

Your Financially
3. What was your inspiration behind the book?
 
Mr. Kalpesh Ashar :There were basically two factors which inspired me to write this book. The first factor is FINANCIAL AWARENESS ( or rather - lack of it ) which I have noticed is a very crucial factor and is amiss in a majority of individuals. There is a huge need for creating this awareness as the financial world is getting complex by the day with new concepts and products surrounding us. This leaves the normal person clueless and baffled to make the right choice.

The second factor is the BEHAVIORAL aspect of individuals towards their finances and life in general. Varied reactions by individuals to similar situations makes a world of difference to the ultimate outcome.This is an amazing aspect...

Both these points put together inspired me enough to pen out my feelings or should I say - vent out my feelings ...

4. Did you face any challenges during the time you were writing?
 
Mr. Kalpesh Ashar :To be honest, as I was clear about the broad theme and flow of the story from the very beginning, I did not have a major challenge.

Except at one crucial juncture where I was at a loss of idea for carrying forward the mode of story, it was my son Aryan who just dropped in a super suggestion which made life easy for me...
 
5. Your book features an underlying Bollywood current in the story and even in the cover image of the book. Would you consider yourself a Bollywood aficionado?

Mr. Kalpesh Ashar :Yes, I am very much an avid cinema lover since my childhood. I simply love watching movies and the medium just thrills me as it is the best form of expression of a creative mind. An amazing script and screenplay are the main criterion to keep me hooked on to a movie.Storytelling is the best way to put your point across and I have used this medium to convey my thoughts through this book.

My book can be termed as 'The injection of Personal Finance given in the syringe of Bollywood'!!

6.There have been many new changes recently in the financial sector of our nation like Demonetization and GST implementation. Can you offer your views on the same?

Mr. Kalpesh Ashar :I am completely in favor of these two game and nation changing moves initiated by our respectable Prime Minister in the long term interest of our nation. He is the first ever leader who has taken the mantle of fighting menace of black money and corruption head on. It is obviously the right step in the right direction.

 7. Your Book explains the concepts of personal finances in a very innovative fashion involving two captivating couples. Do you have any advice for the youth of the nation with regards to managing finances or otherwise?

Mr. Kalpesh Ashar:Yes, the two couples in my book are young couples who begin their life journey and encounter similar situations but it is their respective AWARENESS, ACCEPTANCE and ACTION which decides their outcomes. These are three 3 thoughts which the youth of today should imbibe in their life.
  

Wednesday, September 27, 2017

DREAM BIG . . Let your Financial Plan make your Dreams Come True


A Modern day Compendium on Personal Finance

Dream Big is a book that simplifies and breaks down common financial planning principles such as risk profiling, asset allocation, portfolio construction, rebalancing etc. The authors have explained all the investments methods that can enable wealth creation. It helps you to choose instruments that are most suitable for you and explains why you would be better off without others.

Dr. Mukesh Jindal, the co-founder of Alpha Capital, specializes in managing Family Office and Investment Portfolio for affluent families. He is a Doctorate in Finance from the University of Delhi and holds professional degrees like CFA, CAIA and CFP. He has been recognized as a Leading Global Financial Advisor by City Wealth, London. He wrote this book along with his co-author Mr. Arunraj VS, who is a web-based entrepreneur, running web properties based on various topics ranging from health to travel.
mukesh.png
Dr. Mukesh Jindal


Infibeam caught up with Dr Mukesh Jindal for a chat about his book "DREAM BIG" and the amazing response it has received. Let’s find out what he has to say about the experience with writing about this unconventional story-

1.Please let us know more about the book “Dream Big”

Dr. Mukesh Jindal- The Book ‘Dream Big’ is a social effort to help every Indian grow rich by making right investment decisions. The book teaches how to plan your finances today for a better and a more secured life tomorrow.
Every individual has a dream or an aspiration for a good life and everyone works hard towards it. Investments done in the right manner is the simplest and fastest way of growing rich and fulfilling all the dreams.

Everything, from the importance of saving and investing and the need for life and health insurance to various investment products like mutual funds, SIP, PPF etc. that can enable you to build wealth, is explained in this book in simple and jargon free language.

2. What inspired you to write the story of Vaibhav?

Dr. Mukesh Jindal- My clients in business are mostly affluent families who have regular savings to invest and are educated enough to understand the intricacies of investment options. But Vaibhav belonged to the lowest strata of the society, from the income point of view. He didn’t have much of the education either. The beauty in him was that he dreamt of a good life and ensured that he followed his dream till the time it got achieved. Vaibhav had patience to learn everything about investments and diligently implement all that he learnt. Eventually, his dream was fulfilled. Nobody better than him could have been the role model in this book.

3. What is your idea of “Dreaming Big”?

Dr. Mukesh Jindal- There is a popular belief that if you dream big and make efforts to achieve those dreams, the entire universe supports you to achieve your dreams. One should therefore always dream big for the betterment. Without dreaming, one has no goals and has nothing to achieve. New start-ups and enterprises get developed through big dreams which translate into their long term vision. The greatness achieved by some countries ultimately reflects the vision of their people. 
P-M-B-9789384061647-dd1c7a5c.jpg
DREAM BIG..

4. What kind of saving and investment mode you will suggest as Financial Analyst seeing the current market scenario?

Dr. Mukesh Jindal- The suggestion would be different for different people depending upon their age, income levels, savings rate, risk taking capacity, future requirements and the kind of life they would like to have for themselves. In general, the safest way for a beginner is to choose a few of the mutual fund schemes – equity or debt or a combination of both, based on the above aspects. The investment mode may be by SIP method, if there is a regular stream of income. Investments made when markets decline are considered to yield superior returns. Long term investments smoothen the impact of short term volatility in the equity market.

5. For youngsters those who have started earning, what kind of financial advice you will have for them?

Dr. Mukesh Jindal- The youngsters have a great future ahead. The basic principle of investment is ‘the early the better’. You start investing from today and not tomorrow, because that ‘tomorrow’ will never come. If a young earner, no matter what his income levels are, saves 25% of his income and starts investing in a regular way, he will be benefitted by the power of compounding and will have huge sums amassed in future. He can plan his entire life for all the future contingencies very comfortably.

6. What is next for you?

Dr. Mukesh Jindal- I am looking forward to interact with my readers and see their life transform for the better.

I am also working to provide an easy and simplified investment solution to people through the use of technology. ‘Roboadviso’ a mobile based investment application is a step in this direction.