Opening Assets to Audiences is the Future,’ Mr. Vishal Mehta at BOS

Buildabazaar, A Mall in the Cloud: Brand Owner’s Summit - Infibeam founder and CEO Mr Vishal Mehta, one of the speakers at the two-day Brand Owner's Summit, shared his views and experience on what makes Infibeam and BuildaBazaar a hit among today’s online surfers, businesses and customers. The summit was a unique opportunity to observe, interact with, learn and seek directions from some of the most respected brand owners on a single platform.

It was all about ‘Branding Truth’ at the Brand Owner’s Summit, a multi-city event held on February 8-9 at Core-AMA Management House in Ahmedabad.

It was an ideal platform to spread the mantras of branding and exchanging of ideas, values and branding truths from the vast experiences and knowledge of the brand owners, experts and custodianswho have successfully added value to their respective ideas and business ventures through branding.

Day one saw panel talks from speakers like Anghshu Mallick of Adani Wilmar; Piruz Khambhatta of Rasna, Mr. Vishal Mehta of Infibeam, Mr Tushar Vyas from Group Mand Mr. Darshan Patel of Vini Cosmetics and more.

The topic of the days was “Building brands in digital world” - learning from the gurus who harnessed the power of branding to enhance the values of their ideas and created powerful brands that have stood the test of time.

Sharing his views on “Building Brands in Digital World” and interacting with the audience, Mr Mehta, CEO & founder, Infibeam, said, “The online world today is content driven and the amount of content used to promote a brand is immense. This was not the case 30 years ago, back then, people were seen talking about ‘Reach’ when the only way to measure the success of any business was to know ‘what’s your reach’. Cut to present, people do not have time. So how can you essentially make yourself visible to them or make them notice you and your brand and how to reach out to them? These were a few challenges in front of us when we started off five years ago. We realized that engaging your audiences is essential to connect to them. For me engaging with the customers is more important than content.”

Talking about what medium he prefers to connect - content or visuals, Mr. Mehta explained, “Content is crucial but visuals communication is more appealing. Creatives play a massive role in building up a brand. What is the first thing that comes to your mind when in say, for example, Parle biscuit? That girl holding a biscuit, right?! In this crowded and fast world, a visual stands more relevance than any content. Creative matters, they stay on people’s mind forever. Moreover, it’s easy to remember a picture then content. This comes natural to us humans. While experimenting, we decided to simply increase the size of our products on Infibeam. Surprisingly, we observed 20% rise in the number of visitors on the site.”

Day two witnessed the new age brand gurus sharing their experiences of how consistent efforts in branding spurred their ideas to create new brands. This section saw Mr. Mehta sharing his journey of building up such a strong venture like BuildaBazaar, a DIY ecommerce platform which caters to more than 18000 online businesses today. In such a short span of time.

“To be an entrepreneur was a lifestyle choice for me. I have always believed in the words of Steve jobs who once said: ‘People with lot of passion can only change the world’. If you do not have passion for something, you fall out! These five years has been a roller-coaster ride for us but worth spending every second. Coming back to the brand, I believe that by opening the assets to your audiences is the future of ecommerce. The success funda is very simple, if consumer and facilitator speak the same language, or are on the same page, the success is bound to happen to you.”

Inviting the audiences to try opening their own stores on www.buildabazaar.com, Mr. Mehta said, “At BuildaBazaar, we allowing our customers to use and experiment with its facilities, in turn the customers open up as well. It’s like the philosophy ‘the more you give, the more you get’. BuildaBazaar is like a mall in the ecommerce cloud where you can create your own online shopping store under your own URL within minutes. You do not necessarily have to be a software engineer to use this platform. The vision is to empower small and medium businesses, entrepreneurs and individuals to give their business a much needed online presence.

The Ahmedabad leg of the event was attended by established owners, upcoming businesses, CEOs, CMOs, marketing and advertising professionals, product managers, branding and planning experts, key stakeholders from the government, investors and entrepreneurs.

Infibeam to Revolutionize The Way We Read @ World Book Fair

All you hard core readers out there get ready for an up gradation… It's time to get eBook!!!

Digital publishing is getting hotter by the day and there is nothing like having an access to a huge collection of all the favorite books at once. Welcome to the application world of eBooks as Infibeam will guide you through the journey at the World Book Fair which has been organized between 4 and 10 February. This year, our focus would be to educate and upgrade readers on eBook. You can find us at Hall No - 2, 3, 4, and 5 and Stall No - 140 to 144 at the Pragati Maidan.

According to industry reports, eBook sales continue to rise rapidly and the trend is only going to continue, with books and other publications quickly moving to the iPad and tablets.

On 6th February, Infibeam is hosting a seminar on eBooks as well as on BuildaBazaar, our do-it-yourself e- commerce platform where you can create your own online shopping store under your own URL within minutes, from 2.30 pm to 4.30 pm.  We will also be creating online store for publishers to help them reach out to their clients.

Get ready to be inspired!

http://www.infibeam.com/eBooks/, http://www.buildabazaar.com/

About New Delhi World Book Fair 2013

This year the World Book Fair will celebrate the theme "Indigenous Voices: Mapping India's Folk and Tribal Literature", where the multifarious expressions of Indian's traditional native cultures including exhibit of books, traditional art forms, crafts, panel discussions and performances will be showcased. France is a Guest of Honor Country at the fair this year.

MM Pallam Raju, Union Minister for Human Resource Development, will inaugurate the fair, while Karan Singh, eminent author, former minister and president of the Indian Council for Cultural Relations will be the guest of honor.

The Fair is organized annually by National Book Trust, India, an apex body of the Government of India, Ministry of Human Resource Development. It is co-organized by India Trade Promotion Organization (ITPO), the nodal agency of the Government of India, Ministry of Commerce for promoting the country's external trade.

This year, the fair will also set up an author's corner in different halls where a number of celebrity writers and literary personalities will interact with the public. Around 50 to 60 books will be released at the fair.

Infibeam Old is Gold Offer: Get 25% Discount by Returning the Old Books

It is commonly remarked that 'all that glitters is not gold', while that may be true for plenty of things around but it's certainly not true for the old books. In fact, the value of old things have really gone high these days and one gets good returns on it too. Infibeam, a very popular e-commerce website has recently come up with this same concept of 'Old is Gold' Offer. If there are used books lying around in your cupboards and drawers gathering dust and you've no clue how to get rid of them then consider giving it away to infibeam.com and get good amount of discount in return. 

'Old is Gold Offer' is specially meant for all the book lovers who wish to read new and latest books but at the same time also wish to get rid of their old books that are gathering dust. Under this unique offer the buyer can buy books worth Rs. 1000 and more and avail discount of 10% straight away. The customer gets further 15% discount by sending across their old books that are in good condition back to Infibeam. 

The whole idea behind getting these old and used books from the people is to share and distribute these amongst the needy students and under-privileged readers. There are people who do not have access to the education, good books or reading materials. Infibeam realizes its corporate social responsibility and is helping the NGO's and lesser privileged schools for expanding their collection of books. Books are the primary source of knowledge for all and with its rising costs, it is increasingly difficult for all to buy the new ones from the market. 

This little initiative started by Infibeam is for bettering the future of the younger generation. It is for emphasizing that Knowledge is free and everyone has a right to get it. In words of Rabindranath Tagore, "Where the mind is without fear and the head is held high, where knowledge is free…Into that heaven of freedom, my Father, let my country awake." 

http://www.infibeam.com/static/old-is-gold-offers.html 

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Infibeam Presents Online Wallet Offer for The 'Aam Aadmi'

Infibeam.com, the favorite online shopping portal for more than lacs of people across the globe, has launched the "Aam Aadmi Offer" for its valued customers. Infibeam announces the launch of Wallet that works like a personal prepaid account allowing users to make hassle free frequent purchases on the site without having to use Credit card or Net banking every time. Keeping up with the festive spirit, Infibeam has come up with a not-to-be-missed offer for their customers which is valid till 15th November 2012.

This offer is quite simple. Customers need to make a purchase using their credit card or net banking from infibeam.com and get Rs. 11 /- instant cash back while the wallet gets credited with 10% of the purchase amount up to Rs. 2000/-. Customers are required to use promo-code "MANGOPEOPLE" at the time of check-out to avail the wallet offer. Here is how the offer works.

 

This Diwali, Infibeam has plenty to offer. The concept of wallet has been introduced to save the precious time of customers and let them have an easy shopping transition. The Wallet will allow the shoppers to experience simple and faster check-out process. Customers can say goodbye to the worries of failed payments by making use of the wallet, which is their own prepaid account without an expiry date!

Commenting on the launch of this new feature, Mr. Vishal Mehta, Founder & CEO of Infibeam.com said "We, at Infibeam, are determined to provide our customers a simpler and better shopping experience. It's festive time and hassle free shopping experience is what all customers look forward to. The Wallet has been launched with an aim to provide our customers an unbelievably simple and easy shopping experience."

This is a great opportunity for the Infibeam customers to purchase their favorite products, avail credits in their Wallet and get instant cash back.

http://www.infibeam.com/static/wallet-offers.html

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Infibeam Adds A Revamped Selection of Gifts for Mothers Day

Mothers Day is round the corner and what better way to celebrate than to zero in on the best gifts from a wide selection. Infibeam's Mother's Day gifts section now has a revamped look with new gifts, enticing offers and more. Revelers have a special reason to rejoice as Infibeam offers the best selection of gifts and easy options to send them to any destination across India.

Commenting on the exclusive and revamped gifts section, Mr. Anish Parikh, Vice President, Lifestyle, Infibeam.Com said, "The revamped selection of gifts will help shoppers choose better gifts. The wide selection is accompanied with some really enticing price tags so a shopper with a small budget will not have to think twice before zeroing in on gifts".

Though Mothers Day is predominantly a western festival, it is gaining popularity in different parts of the world. In India it is a festival much looked forward to. It is marked by special Mothers Day greeting cards and expressive gifts. Infibeam has been offering shoppers nothing but the best gifts. This Mothers Day, the catalog is even better. There are gifts ranging from cakes and sweets to eternal gifts like jewelry. Contemporary gifts like gift vouchers and customized presents also form an integral part of the gifts section.

That is not all; if you want to gift your mother, special and thoughtful gifts; there are special skin care products. Diamonds are gifts for forever and you could choose from an exclusive selection of branded diamond jewelry. There are cost effective yet elegant gifts to choose from in this all improved Mothers Day gift section.

This Mothers Day can be really special with well thought out gifts for the special and most deserving person. Log in to Infibeam.com and get nothing but the best.

http://www.infibeam.com/Mothers_Day_Gifts/

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Buildabazaar Reaches 10000 Stores Mark

Buildabazaar.com, Infibeam's cloud based e-commerce platform today completed 10,000th e-commerce store implementation. This is by far the largest number of stores set up on an e-commerce platform in India so far. All this within a few months of its launch and completely self service.

The Buildabazaar initiative was conceptualized with a vision to create a customer oriented retail technology platform. The self service platform comes with all the e-commerce features of product upload, promotions, accounting, analytics, payment gateway, logistics and reporting. The platform has a very wide variety of large retailers in India ranging from TheMobileStore (www.themobilestore.in), Crossword (www.crossword.in), VijaySales (www.vijaysales.com), VIP bags (shop.vipbags.com) as well as small and medium enterprises like Bookmywish, Mumbaibookstore, Netbhet, TheElementFactory and others.

Speaking on the highpoint of the initiative, Mr. Manu Midha, VP strategy and planning, Infibeam.com said, "We are happy with the way the Buildabazaar platform has shaped up. In addition to providing a self service platform to entrepreneurs, it is today one of the most reliable and consumer centric e-commerce platform". Commenting on the swift progress, he said, "It is encouraging to note that our initiative to provide an online platform for aspiring entrepreneurs has been very well received and the 10,000 stores mark stands testimony to the scalability of the platform."

The rising popularity is augmented by the fact that Buildabazaar has achieved the 10,000 store mark in a few months is very encouraging. The technical assistance offered by Buildabazaar will make the initiative grow by leaps and bounds. Butildabazaar will continue to provide powerful tools for catalog, inventory and order management. The various store managers may manage the inventories on multiple affiliate stores through a single interface.

This self service platform with all the e-commerce features is raring to go, more so after the super achievement of hitting the 10,000 store mark.

http://www.buildabazaar.com

Infibeam Announces an Exclusive Beauty and Cosmetics Section

Infibeam announces its extensive cosmetics section comprising a wide range of beauty products. Amongst the well known brands gracing the section, few are being introduced online for the very first time. The impressive catalog comprises body care, eye care, hand care, skin care, hair care, and personal care products including perfumes and deodorants.

Well known brands like Adidas, Burberry, Bvlgari, Calvin Klein, Elizabeth Arden, Giorgio Armani, Gucci, Guess, Hugo Boss, Mont Blanc, Revlon, Tommy Hilfiger and Versace grace the beauty section at Infibeam. The catalog will be expanded with the addition of brands like StreetWear, Jovees, Shahnaz Hussain and Color Bar. Shoppers may avail combination gifts and some enticing introductory offers with their purchases and have the products delivered to them in 2-4 days.

Infibeam is pleased to announce the beauty care section that will house popular branded cosmetics. The initiative is in sync with Infibeam's continued progress in the logistics services spread across Delhi, Mumbai, Bangalore and Ahmedabad.