Wednesday, January 21, 2015

The Republic Day of India = Bon Voyage + Shopping

The three-day long weekend from 23rd January to 26th January, 2015, has filled many hearts with pre-holiday excitement as almost everyone plans to enjoy this mini-vacation by keeping the routine grind at bay. But has this killed their opportunity of shopping and taking advantage of Republic Day offers? No.

Starting from a small single store to hyper-mall, shopping mall and even the online stores, everyone is offering heavy discounts over different categories and products on the Republic Day.

Republic Day Offers

So, if you are on holidays and far from your shopping destinations, you can still buy whatever you like with a single click on your smartphone. Whether you are at home or away, buying from Infibeam on mobile phone or tab is all easy. Now, all brands on Infibeam are available on the mobile responsive site

Brands in different categories such as mobile, tablets, computers, apparels, accessories, home appliances, kitchenware, books, magazines, furnishing and many are on sale of up to 90% discount. Exclusive products on also have attractive offers.

In India, entire country will be celebrating 66th Republic Day on 26th, January, 2015. For first time, the Honourable US President Barack Obama is visiting India on her Republic Day. Once the Republic Day parade is over, it is believed the people of India will get on to shopping.

But in case of Infibeam, the Republic Day offers are already made available and will last for one week until 28th January, 2015. As a result, one can shop at his or her convenience before, during or even after Republic Day. During this week, Infibeam is offering additional 26% off on several products which may lead to total discount of up to 90%.

It has been over a decade people of India have started celebrating Republic Day as a shopping day. And, it is expected that even on this R-day, people will celebrate it as S-day i.e. Shopping Day!

Monday, January 19, 2015

Big Brands Now on Dot-Triple-O

Entire week, starting from 7 January to 13 January, each and every citizen and guests at Ahmedabad were talking about .OOO (Dot-triple-O) and its campaign appeared in the leading English daily, The Times of India. As an impact, the popularity and awareness of .OOO, Infibeam and Buildabazaar has drastically increased.

NRIs and PIOs from across world have come to Ahmedabad and Gandhinagar for three days from 7 January to attend Pravasi Bharatiya Divas 2015. To welcome guests from different parts of the world, Infibeam ran a campaign with citing examples of people who dedicated their life for country. With messages of entrepreneurship, sustainable development and inclusiveness, the campaign shared the examples of great father of nation, Shri Mahatma Gandhi, one of founding fathers of Republic of India, Shri Sardar Vallabhbhai Patel and the monk who introduced India's culture and strength to western world, Shri Swami Vivekanda.

With the help of .OOO, Infibeam and Buildabazaar, one can not only dream of globalisation but can also achieve milestones, create a global identity and can expand reach across world. Under the aegis of 'Make in India' – pet project of Honourable Prime Minister of India - each and every brand in the country should eye exports for which, they need infrastructure. With minimum expense, the Indian domestic brand, with best quality, can easily export their products to the world that too without having their physical presence.

Any best manufacturer simply needs to create an online presence under .OOO and after using Bulidabazaar platform, the company can market its products to consumers across the globe. Using help of international logistics, manufacturers can export their products directly to the consumer sitting in any corner of the world.

Well, there are many corporates who have already started thinking on these lines. Among them are Bakeri Constructions (, which is one of the oldest real estate brands known for affordable houses. The food & beverage and spice companies, Rasna India (, Wagh Bakri Tea (, Tejals Patisserie ( and Yours Masala (, have decided to stand out and grow by moving on Dot-triple-O. Housing loan providing company, HDFC Realty ( is offering wide range of affordable houses and home loans on its portal.

Known for its healthcare services, Sterling Healthcare ( and country's leading service tax solution providing portal, Service Tax Online ( have migrated to Dot-Triple-O platform. Interestingly, even Infibeam has brought its exclusive product line on The popular automobile dealer for Toyoto, Infinium Toyota ( too has come on Dot-Triple-O platform.

There are many big brands who have already migrated to Dot-triple-O with their e-commerce portals and at the same time, various new brands are all set to create their identity to reach out to the world.

Monday, January 12, 2015

India's e-tail story: Country reads a lot

It seems India read a lot. In top eight cities of India, every second shipment delivered is a book. The category of 'books' has maximum share with average 56% of the total deliveries made in country in 2014. According to Infibeam's report 'Infi E-trend 2014', on consumer behaviour and demand, reveals that in nine big cites of India - Ahmedabad, Bengaluru, Chennai, Delhi, Gurgaon, Hyderabad, Kolkata, Mumbai and Pune - books dominate in e-tail sales. In many of the cities, share of books in the total sale is more than two third.

Book is a category that does not require warranty or guarantee and nor after sale services. Hence, the consumer across country prefers buying books online compared with other e-tail categories.

India's e-tail story

Guaranteed higher discounts on books, especially the one like autobiography of Sachin Tendulkar 'Playing It My Way', 'I am Malala' and many others have pushed the sales. Both, the fiction and the non-fiction have almost equal share of the total online sale of the books.

After books, 'computer accessories' have slightly higher share than the category of 'mobiles and tablets'. The average sale of computer accessories is little over than 9% and latter has 8%. Mobile and tablets, which contribute over 50% to the total sales value, stands at third position in sales (volume) in 2014. Interestingly, all kind of accessories, including one for computers, mobile and auto mobile have share of about 20% to the total e-tail sales.

The fourth largest category, portable electronics, contributes up to 5%. Auto mobile accessories, home appliances, kitchenware, home furnishing and apparels, together have share of less than 15%. But among these categories, apparels is believed to be the fastest growing category, that too in double digit.

City-wise e-commerce trend with top four categories in each city in 2014

(percentage of the total number of deliveries)


  • Books - 46%
  • Mobiles & Mobile Accessories - 20%
  • Computer Accessories - 11%
  • Kitchenware and Apparels - 10%
Ahmedabad Online Shopping Categories

The vibrant city of India, Ahmedabad is odd one out compared to other top cities of Gujarat. Reading tops the chart, but share of books in total number of deliveries is 46%. In mega city of Gujarat, Ahmedabad, mobile and mobile accessories hold about 20% followed by computer accessories with 11%. The erstwhile Manchester of East, the category of apparels has higher share in Ahmedabad compared to other cities of country. Kitchenware and apparels hold about 10% share in total number of deliveries.


  • Books - 54%
  • Mobile, tabs & accessories - 12%
  • Computer accessories - 9%
  • Apparels & kitchenware - 7%
Bangaluru Online Shopping Categories

Like national trend, the category 'books' continues to dominate in e-tail space in the IT city of India, Bengaluru. Of the total shipments delivered in the city, 54% is contributed by books. The category of 'mobile & tabs' and 'mobile accessories' together have share of 12%, followed by 'computer accessories', which has 9%. Portable electronics and auto mobile accessories, each, has contributed 5% to the total online sales in Bengaluru. While home furnishing, home appliances and kitchenware, together eat pie of 11% in the city. Apparel has share of 3%.


  • Books - 49%
  • Computer accessories 11%
  • Home appliances & home furnishing - 10%
  • Auto accessories - 6%
Chennai Online Shopping Categories

The metro city of Southern India, Chennai too has seen that every second e-commerce buyer loves to read books. Here, the demand for mobile or its accessories does not fall in top four. But, computer accessories is second followed by home appliances and home furnishing. Compared to other top cities of India, the share of auto accessories in Chennai is higher.


  • Books - 63%
  • Mobile & mobile accessories - 14%
  • Computer accessories - 8%
  • Apparels & Kitchenware - 5%
Gurgaon Online Shopping Categories

Part of National Capital Region, Gurgaon has somewhat similar e-commerce trends of Delhi. About one third of e-commerce buyers in city prefer buying books online. Books have 63% share in total number of deliveries, followed by mobile and mobile accessories with 14%. The computer accessories has 8% share while apparels and Kitchenware hold 5% share.


  • Books - 46%
  • Computers Accessories - 11%
  • Kitchenware & home appliances - 11%
  • Mobiles & tabs - 7%
Hyderabad Online Shopping Categories

Famous for Charminar and also known as Cyberabad, Hyderabad has seen higher demand for computer accessories after books on top. Like other cities, readers top the chart in Hyedrabad too. Here, the number of deliveries of kitchenware and home appliances is higher than mobiles and tabs. The share of number of mobile accessories sold in Hyderabad is comparatively less than other cities.


  • Books - 70%
  • Mobile & mobile accessories - 9%
  • Computer accessories - 8%
  • Apparel & home furnishing - 5%
Kolkata Online Shopping Categories

No one can beat the largest city of eastern part of India, Kolkata, in reading books. About 70% of the total number of deliveries in the city is contributed by books. This share is largest compared to all top cities of country. Rest all categories fall in remaining 30%. In the rest, mobile and mobile accessories have 9% followed by computer accessories is 8% and apparel&home furnishing has 5%.


  • Books - 68%
  • Mobile & mobile accessories - 12%
  • Computer Accessories - 6%
  • Home appliances, Kitchenware & home furnishing - 6%
Mumbai Online Shopping Categories

The financial capital of country has witnessed books contributing over two third to its total online sale. With share of 68%, books dominate the number of deliveries done through online sale at Infibeam, discloses 'Infi E-trend 2014'. Here, mobiles and tabs are the second largest category with share of 8%, however, value-wise mobile still dominates as the price per item ranges very high. Computer accessories is third largest followed by mobile accessories, portable electronics, auto mobile accessories, kitchenware, home furnishing, home appliances and apparels.

New Delhi

  • Books - 65%
  • Mobile & mobile accessories - 13%
  • Computer accessories - 9%
  • Home appliances, Kitchenware & home furnishing - 5%
New Delhi Online Shopping Categories

People of national capital, Delhi, are always struggling with either extreme cold in winters or extreme hot in summers. But their top choice is books. Of the every three e-commerce buyers, two order books. About 65% of total sales in Delhi is with books. Followed by mobile and mobile accessories with 13%. The home appliances, Kitchenware and home furnishing categories have considerable demand in Delhi while computer accessories has higher share with 9%.


  • Books - 47%
  • Mobile & mobile accessories - 21%
  • Computer accessories - 11%
  • Home appliances, home furnishing & Kitchenware - 9%
Pune Online Shopping Categories

In one of the IT cities of western India, Pune, books too have little less than 50%. It can be said that almost every second person is ordering book online. And, mobile & mobile accessories are the second largest category delivered in the city. Here, computer accessories is on third position with 11% share while home appliances, home furnishing & Kitchenware have 9% share.

Wednesday, December 31, 2014

New Year Resolutions to be taken by e-commerce companies in India

2014 had been a year for e-commerce industry which has benefited customers across India. Both – customers and e-commerce sites – have learned a lot from each other in 2014. Now with the New Year, starting from January 1, 2015, customers hope the e-commerce companies should incorporate many changes that require to make the buying process easy and faster. And so, a group of e-commerce customers have come up with a list of The New Year Resolutions, to be taken by the online stores is released. This will not only reduce the number goods or items returned, but it will also make transactions more successful.

The New Year Resolutions to be taken by e-commerce companies...

New Year Resolutions

1) Start awareness programme on 'How to buy the product and that too at best rate?'

Currently, several customers are still new to the Internet world and may end up buying wrong products. For them, the e-commerce companies should start an awareness programme on how to buy the right product with the best price from e-commerce sites. This will drastically reduce the customer complaints.

2) Consistency of product types and categories

Of the total customer complaints, the most of them are of receiving wrong product such as different colour or different shape or different design. Whatever is showed on the websites, only that product must be delivered.

3) Improve the process of customer feedback

Instead of sending just one mail to rate the product, if possible, without spamming, e-commerce companies can send text messages or also make a call to get the genuine feedback. Sometimes the customer may not have time to rate or fill the forms online. Hence, by keeping objective questions, feedback can be taken by making calls.

4) Stick to commitments

By giving advertisements, e-commerce companies are communicating about the heavy discounts being offered. But from now onwards they should also start disclosing inventory. This may not disappoint customer. For an instance, 'xyz brand black mobile phone is available with 30% discount. Only 200 pieces are available in the stock. Hurry up'. If this is also communicated in the advertisements the customer may not get disappointed if he misses the opportunity to buy that product online.

5) Logistic companies should not be lenient

Many customers have complaint that the courier guy delivered the product either to security guard or the neighbour without informing the customer. As the logistic companies have all the details of the customer, they should try to call the customer and with his or her permission the courier boy can deliver to neighbour or security guard.

Beaches hot destination in chilling winter

Beautiful beaches, sunny weather, music, cocktails and parties, is sufficient to attract entire world to come here and celebrate Xmas and New Year. Like every year, beaches is once again the most favorite and hot touring destination in the India in the last fortnight of the year ending on 31st December, 2014.

All the agents across country have booked planes, trains, bus tickets for Goa, Kerala and Andaman & Nicobar islands. Meanwhile, many travel freaks have decided to use their own vehicle to reach to their favorite respective destinations. But hotels are almost booked. It is now very difficult to get a room at a budget hotel in Goa.

Beaches hot destination in chilling winter

Who says there is recession or slowdown? Starting from travel agents, hotels, guides, flights, railways, DJs, sound system providers and others connected to tourism are very busy entire week. Forget discounts, at some places the prices are beyond tariff as the demand is exceeding the supply.

For lucky ones rooms are still available but tariff are skyrocketing. However, travel enthusiasts does not care for high tariff. They just prepare and take the first step towards their touring destination.

As per travel agents, the second most popular touring destination for next ten days, is Kerala. Here the backwaters, beaches, spa and several things attract the tourists. Visiting Kerala may be expensive but still it is one of the favorite destinations for tourist for New Year.

Further more expensive touring destination, Andaman & Nicobar Islands is too hot touring destination during this period. The hotel rooms at one of the most beautiful islands and beaches, Havelock Islands are believed to be full for the entire week ending on first Sunday of January 2014.

There are also travel freaks who have decided to go for some adventurous place by choosing Himachal Pradesh or Sikkim or any chilling place which has snow and much below zero degree celsius. Among them, Shimla is most popular, followed by Dharmsala, Dalhousie, Sikkim and others. Flights to all the freezing touring destinations are full. Even the room tariffs have gone up and occupancy is almost full.

For international trips, Thailand remains on top. As being one of the most economical, Thailand, Dubai, Singapore, Indonesia and surrounding areas are the most favorite touring places during New Year Vacation.

This year apart from Goa and Kerala, people want to feel below zero degree temperature, said Priyanka Menon from Kesari Travels. “Shimla, Kullu, Manali, Dharamsala and other places from Himachal Pradesh have got one of the largest inquiries this year in winter. People are also according spending good money during their vacation,” she said.

To take a feel of seeing the moon like land, people also prefer Kutch to participate in the Rann Utsav. However, people prefer staying in hotels which are economical compared to the tents.

In India people mostly visit three place Goa, Kerala and Mumbai for New Year parties, believe Laxmikant Bhatt of Lipi Tours and Travels. “People visit Goa for Feast of St Francis Xavier and Sunburn,” he said.

During December Kerala has awesome weather with drizzling at times, he said. “Tourist visits Kerala specially to celebrate boat race where the most exciting and colourful water sport festivals held. Even the boat houses are very popular,” said Bhatt.

Interestingly, Mumbai is most crowded during this time as it is famous for beach parties in its surrounding areas and also for its most affordable shopping. Many have also decided to go to Mumbai and attend Bollywood parties.

Wish you all Merry Xmas & New Year from Infibeam family.

Thursday, December 18, 2014

Infibeam Becomes Exclusive Online Reseller for Airtel's TV On-Demand Wi-Fi Dongle

Airtel is set to revolutionize digital entertainment with its latest TV On-Demand Wi-Fi Dongle. This Wi-Fi enabler allows Airtel Digital TV HD users easily experience the On Demand TV service.

Digital entertainment will now reach a new height with Airtel's Digital TV On-Demand Wi-Fi dongle. Recently, Airtel, India's leading telecommunication brand, has launched a Wi-Fi Dongle, which allows Airtel Digital TV HD users easily experience the On Demand TV service.

Airtel's TV On-Demand Wi-Fi Dongle

With this Wi-Fi enabler, HD users can enjoy a video library of more than 1000+ movie titles including the latest movies, sitcoms, TV shows, fitness guides and also catch up on last 6 days of pre-recorded TV shows across 35 top rated channels by just plugging this device in their STB and having a handy Wi-Fi connection. This device is for HD/HD+/HD-DVR boxes to be used with a Wi-Fi connection > 2Mbps speed.

This Wi-Fi dongle is packed with lot of benefits. Users can experience superior quality entertainment in digital world of Airtel. It's just a few touches away of your remote control. Watch episodes, movies and trailers. Pause, rewind and fast forward! A rich library of Hollywood classics and Bollywood latest hits is at your disposal. Not just this; give your eyes a visual treat with animated movies, devotional videos, cookery shows to yoga and aerobics.

Airtel's TV On-Demand Wi-Fi Dongle

The Wi-Fi dongle enables you to download and watch any of the hundreds of titles from Airtel library, when you want to, on-demand. No matter which part of India you belong to, our library has rich entertainment content served in English, Hindi and several other regional languages. DVD-like control of your TV: pause, play, rewind, fast forward or play in slow-motion.

This On-Demand Wi-Fi dongle is exclusively available on Infibeam – one of the fast growing online shopping portals in India. The dongle is available at Rs.849/- at Infibeam. Now go for this On-Demand Wi-Fi Dongle and experience entertainment like never before.

Tuesday, December 16, 2014

GOSF: Traffic at Infibeam hits all time high

The wholesale price index (WPI) was zero in Novemeber 2014. Can it go further down and can WPI go negative in December? Quite possible. Thanks to Great Online Shopping Festival (GOSF) which offered heavy discounts for 72 hours. Jokes apart, but GOSF is a big success. Many items were sold for discounts of even up to 80%. As an impact, consumer has saved a lot and also spent a lot.

This year, without any interruption, the GOSF started from 0000 hours of 10 December, 2014 and lasted untill 23.59 of 12 December 2014. People have bought many items including unusual ones like house, groceries products, bridal wear and many.

But the most popular buying happened on the GOSF at 'Rs299 corner', where everything was on sale for Rs299 only. Interestingly almost none of the items went out of stock. Moreover, many e-commerce partners of GOSF including Infibeam extended the 'Rs299 corner' for two to three additional days.

Compared to normal days, Infibeam had witnessed multiple growth in number of visits, number of transactions and sales too during GOSF. On the e-commerce portal of Infibeam, the traffic was eight times more in three days of GOSF compared to other days. It is believed that the traffic at Infibeam was at peak during these three days. Overall the customer base of Infibeam has also increased in the festival.

Even the number of orders have increased by 10 times during the festival. Usually books top the chart of most items sold, but during the three days of GOSF, the trend was different. The most common and popular items that were sold on Infibeam during GOSF were bags, necklaces, power banks and watches.

It is estimated that the revenue of Infibeam has also jumped by seven times. On normal days, the discounts are not so high and so the sale is always low. But during GOSF, as many products were sold with discount at Rs299, the number of transactions shot up and hence, the revenue is expected to grow seven times during span of three days of GOSF.