Monday, April 14, 2014

Infibeam Is Conferred With 'The Game Changing Idea Of The Year' Award By The Economic Times At Et Retail Award-2014

Infibeam is awarded as The Game Changing Idea of The Year at the fourth edition of the ET Retail Awards 2014. ET Retail Award is an annual initiative under the umbrella of The Economic Times & the Retailers Association of India, and is an initiative of the Times Grey Cell. The Game Changing Idea of the Year was conferred to BuildaBazaar, Infibeam's state-of-art eCommerce technology platform which enables small, medium and large retail brands to host their online store. 

Infibeam is Ahmedabad based one of the leading e-commerce technology company in India and offers B2C retail platform to millions of online consumer and technology platform for small, medium and large retailers to host their online store. 

Mr +Sachin Oswal, COO & Co-Founder and +Kartik Jain, VP - Corporate Development (centre) Infibeam received the award for Game Changing Idea of the Year from Chandru L Raheja and R Sundar .

Mr +Sachin Oswal said, "The Game Changing Idea of The Year Award is great recognition by The Economic Times as we strongly felt that since its launch in 2011 has grown at tremendous rate because of its scalable and robust attributes and has been widely accepted by the  retail brands not in India but also internationally."

Friday, April 11, 2014

Everything Becomes A Myth One Day, Says Anand Neelakantan

Mr. Anand Neelkantan (Author of Ajaya & Asura)While many technology and management professionals venture into fiction writing in India, fame rests upon only a few writers, who can make it big in terms of success and reputation. Anand Neelkantan is a writer, who boasts name and fame in the world of fiction writing. His debut novel Asura: Tale of the Vanquished was a breakout hit and hit the list of bestsellers of 2012. In AJAYA: Epic of the Kaurava Clan - Roll Of The Dice, Neelkantan recreated the magic and this too went on to become a successful story. Indian mythology is a pool of inspiration for Neelkantan, who weaves engaging plots to revisit historical events with a complete new perspective. In this exclusive chat with Infibeam, Anand Neelkantan talks about his love for writing, his passion for Indian mythology and why epics like Ramayan and Mahabharat are great source of inspiration for people today.

Que: Many IITians and IIM graduates become writers today. Do you think that you are following the trend? OR writing has been your passion?

Mr. Anand Neelakantan: I am not a graduate from IIT or IIM, I have done my engineering from Government Engineering College, Trichur, Calicut University, Kerala. I believe writing has nothing to do with qualification and writers come from all walks of life. Writing has always been my passion and I did Engineering to get a job and make a living.

AJAYA Book by Anand Neelakantan
Que: Indian Mythology is the flair of the season. After Mehula series, your stories are sold well in book stores.

Mr. Anand Neelakantan: Indian mythology is an ocean of stories and it has always been an inspiration for writers in most Indian languages. A good book will sell irrespective of its genre.

Que: With myth, everything becomes possible. Your comment on Claude Levi Strauss' observation.

Mr. Anand Neelakantan: Everything becomes a myth one day. It is just the play of time.

Que: Bhasa, one of the celebrated Indian playwrights in Sanskrit used to brand villains as heroes in his dramas. How Ajaya is different from plays written by Bhasa?

Mr. Anand Neelakantan: Bhasa's Oorubhanga is a one act play, depicting the last scene of Duryodhana's life. Bhasa is always an inspiration for all mythologists. After two thousand years, his take on mythology appears more modern than most of the present day writers. Ajaya is different in the sense that it is Mahabharata seen from the angle of not only Duryodhana, but also other characters like Karna, Ekalavya, Aswathamma and a common man Jara.

Que: What makes you think (or believe) that ancient scriptures like Ramayana and Mahabharata are relevant even after thousands of years?

Mr. Anand Neelakantan: Look around and one need not think or believe. It is a fact. Ramayana and Mahabharata are a part of day to day life. Without these epics, all Indian languages will lose its colour.

Que: Do you think that fiction based on mythology strikes a chord with Indian youth?

Mr. Anand Neelakantan: A good story will always strike a chord with youth of any time in any country.

Que: What is the biggest challenge before you while writing Asura & Ajaya? Were you apprehensive of themes you have chosen?

ASURA Book by Anand Neelakantan
Mr. Anand Neelakantan: Counter telling or Prati Vada is a part of Indian culture. Hindu mind has the capability to hold opposing concepts and be in home with both. The questions I ask in Asura or Ajaya are the questions that most of the people would have asked in their youth or most of the youth are asking now. I have just put them in a logical pattern. The questioning of our scriptures is a part of our tradition. There is nothing called blasphemy in Hinduism.

Que: What motivated you to write this book?

Mr. Anand Neelakantan: My love for mythology, my family back ground, the village I grew up where Puranas are still a living tradition and my fondness for the so called villains.

Que: What do you intend to express through the book?

Mr. Anand Neelakantan: If a reader is not able to understand what I am trying to express through the book, it means I have failed as a writer. My book is my expression.

Que: You would like to be remembered as - an engineer or a writer?

Mr. Anand Neelakantan: If I wanted to be remembered as an Engineer, would I be writing stories? Writer, obviously.

Que: Any message for Indian readers?

Mr. Anand Neelakantan: Please read my books with an open mind. I am not only aiming for entertainment, so if the book slows down in some chapters, it is because I want you to think with me. It is in the purest Indian tradition of Vada and Prati Vada.

Wednesday, April 2, 2014

Indian Consumers' Tryst With Online Book Shopping

While the entire world celebrates World Book Day on April 23 (the date happens to be William Shakespeare's death date) every year, this Infographic on Books touches a right chord with our audience as this information reveals some interesting facts on online shopping of books in India. This information is presented through a beautiful Infographic, which serves details like who are the top authors, which are the top selling titles in India, which Indian city browses more number of books, books in which language are sold more, which region of India orders most books and so on.

As we are living in a highly commercial world, sale of books is the one criterion that supports every fact displayed here. For top 10 authors, we have compiled sales of all their books in a month; and for top selling titles, they are stand-alone books, which are sold most in a month. Top ten personalities listed here may not be writers but they are the people on whom other eminent writers have penned reams of papers and those books are sold in large numbers.

Language and books go hand in hand; we have listed top five languages in which books are sold most. These languages are English, Hindi, Marathi, Tamil and Telugu. Top ten categories of books are also considered with business topping the list. Last but not the least - price range and payment method. Not only consumers but also some business people would like to know how consumers prefer to pay while they shop for books, and between what price range they love to buy books.

So, here is an excellent information on books. Read it, share it and send in your feedback. This Infographic is designed and developed by after an extensive research.

Friday, March 28, 2014

Don't Think and Just Go For The Samsung GALAXY S5

Ahead of every launch of new Smartphone, people expect something more than what they have experienced in the previous version. At the same time, makers of smartphones have never fallen short of the public demand. The case in point is the new Samsung Galaxy S5. The countdown begins as Smartphone Guru has eventually announced the launch of its new series of S5 after the success of S4.

I know the questions coming will be: Does the new S5 have a metal body? Nope. Then it surely has Eye-watering crisp 2K+ display? The answer again is Nuh-uh. Well, friends after so many rumours and hype, Samsung has launched its all new Samsung Galaxy S5 with more fans at the Mobile World Congress on Monday. And mobile geeks are dying to hold that piece in their palms, of course with higher expectations.

So let's check out what makes Samsung Galaxy S5 such a coveted piece of communication.

If you think that I will be detailing ubiquitous features and specifications of Samsung Galaxy S5, you will be disappointed. This phone has better things to discuss about. And when I say better things, I am serious because the features encompassed are going to give you a better health and happier life.

Here are some strong features which will definitely attract you to get this new gadget, but you will have to wait as the new Samsung Galaxy S5 will be launching in India in the month of April 2014. And now for the features, it has a Fingerprint Scanner along with a Heart Rate Sensor; it goes without saying it has Android 4.4 Kitkat, the front of S5 is made with luxurious soft touch finish with minute perforations in order to give a steady grip. When the all new S5 makes its first debut, customers will enjoy their favorite color options to select from such as charcoal black, shimmery white and electric blue. In a deliberate nod to the iPhone 5S, in addition Samsung can pick the new S5 in copper gold too. Like S4, the S5 is also resistant to sweat, rain, liquids, sand and dust, so your phone is protected for any activity and situation as per IP67 standards.

All the health lovers, the new S5 be your fitness partner and take care of your health with the help of Galaxy S5's pedometer and S Health’s constant tracking of your condition, walking distance, calories, speed, duration, and so on. Other features include a 16 MP camera, 2.5GHz Snapdragon 800 SoC with 2GB of RAM, along with a new feature called the Ultra Power Saving mode, which claims to give you a 24-hour battery even when your phone shows the battery capacity at 10 percent.

If you want to know more features and specifications, Click: Samsung Galaxy S5

Tuesday, February 25, 2014

Infibeam to Strengthen Digital Marketing Services With Acquisition of ODigMa

Ahmedabad based leading ecommerce company Infibeam and Bangalore based ODigMa a leading digital marketing company have entered into an agreement under which Infibeam will acquire ODigMa, with 100 % stake and complete ownership. This acquisition will further strengthen and expand the broad range of ecommerce and digital marketing service offerings by Infibeam to its existing and potential merchants and enterprise.

ODigMa provides strategy, digital marketing, and technical services to hundreds of companies across major retail and services sector to enhance their customer engagement and brand experiences that drives e Commerce performance in India. The company has built some of the most powerful social applications and campaigns on Facebook, Whatsapp and twitter for clients in India and abroad. This acquisition will broaden Infibeam's own service capabilities in online space, which the company provides through its B2C platform (; the retail commerce and B2B platform (, the commerce technology service.

ODigMa which is currently a profitable entity with more than 400 hundered brands will continue to render its services with current team capabilities in Bangalore Mumbai and Delhi. Infibeam through the acquisition of ODigMa intends to democratize the digital marketing and communication service in India and offer an affordable comprehensive suite of marketing, technology and analytic solutions to help improve marketing performance for its existing thousands of merchants on buildabazaar SME platform, enterprise and individual as well as potential SME's.
Sachin Oswal COO, said that "The acquisition of OdigMa will expand our digital marketing capabilities in the key areas of social media and SEO, SEM etc. complementing our existing strengths in e-commerce technology, mobile applications, analytics, and marketing operations. Through this acquisition Infibeam will be able to offer digital marketing to thousands of our B2B merchants who use our digital commerce platform and provide innovative marketing solutions to our B2C customers."
Advit Sahdev , CEO of ODigMa, said, "ODigMa is pleased to be joining forces with Infibeam, one of the most innovative and leading e-commerce platform provider and retail company in India. With the largest footprint of merchants in India using Infibeam's technology platform, we are excited to build tools and processes to deliver transformational marketing services for SMEs and Enterprise clients by attracting the best talent in the industry."
ODigMa is one of the leading and fastest growing online marketing companies in India and it has grown rapidly since inception in 2011, with more than 400 client base and over 100 employees and partners who will be part of Infibeam post acquisition. We will now offer our clients end-to-end solutions that include e-commerce platform development and maintenance. digital and mobile marketing solutions which include search engine optimisation, web designing, web development, media planning, search engine marketing, social media marketing, mobile marketing solutions, mobile application development and performance based marketing solutions.

The addition of ODigMa skills and capabilities in eCommerce and leading digital platform such as search engine optimization, social media marketing, Facebook marketing, Twitter marketing, You Tube, Linked-in, Apps development, E-commerce platform development & management, supported by Infibeam's ecommerce industry depth and global delivery capability, will further address the most pressing needs of today's SME's in the midst of a digital transformation in marketing.

About Infibeam
Founded in 2007 and headquartered in Ahmedabad, Gujarat, Infibeam ( has grown to be coming one of the leading online retailers in India. Infibeam offers one stop online shopping solution for cust omers and one can search and shop anything to buy across the 32 retail product categories. The company endeavors to maintain lowest prices for consumers everyday. Infibeam and trusted merchants selling on offer millions of products in categories such as Books, Movies, Music, Mobiles, Electronic Gadgets & Computer, Apparel, Jewellery, Footwear, Home furnishing & decor, Toys & gifts, Auto accessories, Wellness & health care and many more. Another remarkable platform BuildaBazaar was launched in 2011 with the objective to offer technology platform through which any retail brand big or small can build its own web store in just few minutes. Today, BuildaBazaar is hosting more than 20000 retail stores online over its platform.

About ODigMa:
HQ in Bangalore, ODigMa is one of the leading and fastest growing online marketing companies in India. Started in 2011, ODigMa has relied on providing a data driven, measurable and performance based approach. ODigMa has created record sorts on Facebook Marketing for its client setting an benchmark for social media branding and promotions. ODigMa has client base of over 400 brands to name few are Myntra, MakeMyTrip, Airtel, MTS, Marks & Spencer, Aditya Birla Group, HiDesign and Philips.

Wednesday, February 12, 2014

V-Day Online Shopping Trends In India during Valentine's Day Infographics

This Infographics is a creative from Following the current trends of Valentine's Day through the online retailers across India this infographics came into picture. is a popular online shopping portal offering different products with different offers round the year. It has a huge fan following on Facebook. With Valentine's Day about to come huge discounts and many Coupon Codes have been launched recently. Valentine's day is the love festival for all lovers across the globe. You will find some great suggestions to buy the perfect gift for your lover. You will also find suggestion to buy the perfect gift depending on the age of your lover. With a difficult and busy schedule life it gets difficult to shop from stores.

So what to shop, for whom to shop and how to decide on a gift are few things covered below. They have also included some reasons as to why people prefer online shopping in spite of everything available in their city. There is a Trivia on Valentine's Day Shopping where 60% of the people spend more than Rs.5000 to buy gifts. Valentine is not a day just for lovers but for married couples too where this day reminds them that love is still in the Air. Stay tuned to know about the gift, flowers, cakes and other things available with great discounts. Have a splendid and most romantic Valentine's Day this 2014.

Friday, November 22, 2013

From Master Blaster to Master Laster: Eminent Journalist Sumit Chakraberty Shares Some Inconvenient Truths About Sachin Tendulkar

In a cricket-crazy country where the game enjoys the status of a religion and players are hero-worshipped, Sumit Chakraberty, author of Master Laster: What They Don't Tell You About Sachin Tendulkar, dares to tell some inconvenient truths about the God of Cricket - Sachin Tendulkar. Sumit is an eminent journalist, who has extensively covered topics like cricket, food, travel and books for the last 30 years. During his long career, he has been associated with media moguls like DNA, UTV, The Times of India, and Indian Express as analyst, writer, editor and mentor. In his book, Sumit neutrally examines Sachin's approach towards this Gentleman's game and how the Master Blaster became a Master Laster. In a freewheeling chat exclusively with Infibeam, Sumit speaks about the title of the book, what kind of criticism he received from Sachin's fans and gives his unbiased views on a phenomenon called Sachin Tendulkar.

Que: Why Master Laster and not Master Blaster in the book title?

Mr. Sumit Chakraberty: Sachin Tendulkar started his career with a blast. His centuries at Sydney and Perth, in particular, not only came on foreign pitches but were made at a fast clip against a good bowling attack.

We should have won the Sydney Test, but Ravi Shastri's double century took too long, and Australia escaped with only two wickets standing. After the nineties, Tendulkar's strike rate fell. Ironically, in December 2003, it was Tendulkar's conservative approach while making a double century at Sydney that was partly responsible for Australia escaping with a draw, this time with four wickets standing. In that sense, the Master Blaster had become a Master Laster. He was now more interested in spending time in the middle and reaching his milestones, than scoring quick runs even when the team needed him to hit out. That’s why Rahul Dravid was right to declare the Indian innings at Multan when Tendulkar was on 194 not out. His ODI career has followed a similar trend. In the nineties, he earned the moniker of Master Blaster after becoming an opener and smashing a number of centuries in India and Sharjah. India used to win over 80 per cent of the time when Tendulkar scored a century those days. But after the nineties, when his strike rate dropped in ODIs too, India was as likely to lose as win if Tendulkar made a century. The win percentage of his last 25 ODI centuries was around 50% compared to 80% for the first 24. And finally, in the last three years of his career, the runs dried up too, not just the strike rate, but he continued playing. Tendulkar’s batting average in his last 14 Tests over a period of two years was below 25. No other player could have lasted in the team with returns like that in series after series. Hence the title of Master Laster: What They Don’t Tell You About Sachin Tendulkar. No other book on Tendulkar has dwelt on these inconvenient truths.

Que: What kind of criticism have you received from Sachin's fans across the globe?

Mr. Chakraberty: Quite a lot of it is emotional and skeptical, of course, because Sachin Tendulkar is their hero. But many have come up with intelligent criticism of my interpretation of the data, and I enjoy such exchanges because they give me food for thought and also a chance to clarify my position. One oft-repeated question is whether Tendulkar can be blamed for not being more of a match-winner and compared to the likes of Ricky Ponting of Australia who played in a team with stronger bowlers. In my book, actually, I have mostly compared Tendulkar with his own team-mates. In some crucial areas, like batting under pressure in the second innings to win Tests outside Asia, for instance, which is the ultimate test for an Indian batsman, both Rahul Dravid and VVS Laxman have done much better than Tendulkar. It is not as though Tendulkar did not contribute to such victories, but always in the first innings. That is not something any book on him has tried to analyse. I should also mention here that many people have also welcomed one revisionist book on Tendulkar among the many gushing ones. We have a democratic tradition, and people enjoy debate and argument by and large, I believe.

Que: How would you react if people consider you an iconoclast or image-breaker after reading this book?

Mr. Chakraberty: If Copernicus had not questioned a widely held belief, we might still have been under the impression that the Earth is at the centre of the universe. I am no Copernicus, of course, just a devotee of cricket who believes that conventional stats do no justice to the evaluation of a player’s contributions to team goals, which is after all the point of the game, not reaching individual milestones. Besides, elevating one player to demigod status devalues the contributions many others have made in a selfless and self-effacing manner. Rahul Dravid had a batting average of over 50 in his last 20 Tests, roughly the same as his career average, but he quit after one bad series to make way for Cheteshwar Pujara, who is now our top Test batsman. In the last seven months of his Test career, Dravid made five centuries, four of which were outside Asia. A revisionist assessment would indisputably put Dravid, not Tendulkar, at the pinnacle of Indian Test cricket in this millennium.

Que: Javed Miandad said that Sachin would fade from public memory once he retires. Your comment on this.

Mr. Chakraberty: Sachin was a prodigious talent and I will be among millions who will never forget the joy this cherubic, curly-haired batsman gave with his compact, punchy batting style. The book does not dispute his talent and popularity. It disputes the undue weightage given to individual milestones in a team sport, and lack of focus on a player’s impact on team results. This is strictly a cricket book, but it is meant for both pundits and those with a fleeting interest in the game. The idea is to look beyond the inane records commentators keep putting before us, thereby enriching how we see and enjoy cricket.

Que: Last question. Imagine you are with Sachin Tendulkar on a deserted island. What could be the scene like?

Mr. Chakraberty: We would be talking cricket, I'm sure.