Wednesday, September 20, 2017

Tharki - In The Game Of Love You Either Play Or Get Played

Discover the dark side of love.

Growing up we all have had that dream about meeting someone special in life, get married and live happily ever after. But life isn’t all about happily ever afters. There is more to the new age love stories than we see in movies. This book would put forward a side of love that we all know exists, but do not want to see.

Kunal Marathe, a book publicist and an author, has more than five years of experience in book marketing and promotions. At the age of 27, he is the CEO of Legendary Books India and has more than twenty titles including fiction, non-fiction and poetry being published under his company’s aegis. He holds the world record for Largest Congregation of Book Trailer Launching for having launched a book trailer in the presence of a 2000+ audience.

DSC_8503.JPG
Kunal Marathe

Infibeam caught up with Kunal Marathe for a chat about his book and the amazing response it has received. Let’s find out what he has to say about the experience with writing about this unconventional story-

1.Can you tell us more about your book THARKI ?
Kunal Marathe: THARKI is a book without any particular genre. It’s basically about love, but it cannot be said to be a love story. It is more about the other side of love that is not usually portrayed in movies or books. While we, especially in India, have grown up watching those movies and reading those books where people are ready to die for love—the true picture is totally different, at least for most of us. THARKI would keep that dark picture in front of you.

The story of THARKI revolves around a man who has that heavenly picture of love in his mind. He considers love to be eternal. He believes in ONE WOMAN WHOLE LIFE theory. But when the reality hits him hard, he literally goes insane.

2. Why the title THARKI?

Kunal Marathe:THARKI, which actually means a ‘womanizer’ in Hindi, was the only word that was on my mind while writing this story. This is the first book of a series, and after you are done reading the last page of the novel, you will wonder—why this book is titled THARKI, because the protagonist is totally opposite to a womanizer! And as expected, many readers asked me the same question. 
This, however, would be answered in the second part that is scheduled to release in 2018.

3. According to your book’s tagline, ‘In the game of love you either play or get played’, do you believe in this statement yourself?

Kunal Marathe: It’s a tough question. Frankly speaking, I don’t have an answer.
Front Best BLACK PNG.png
THARKI

I guess LOVE is a strange phenomenon, and when it comes about ‘the game of love’, nothing is certain. We see people playing in love. We see people being played in love. But then, we also see couples—the lucky ones—who are madly in love with each other till the very end.

4. What inspires you to keep going every day? And, what is next for Kunal Marathe?

Kunal Marathe:I have a strange life—crazy, uncertain, unsettled and unpredictable. I have taken huge risks for my dream to be an author, risks that often backfired. The only thing that inspired me to keep going is my dream. I know what I want. And I work on it, putting everything at stake. Nothing matters more than my dream to me.
Next is a web series on THARKI. We are in talks with many producers and filmmakers for the same. Also, I am working on the second installment of the THARKI Series.

5. At the age of 27, you have achieved a lot. Tell us about your journey in brief. 

Kunal Marathe:To be honest, I have not achieved anything significant yet. In fact, I lost everything I had when I faced a major loss in publishing business few years ago. The loss was so big that I had to sell everything—from my MacBook to my gold, and ultimately, my car—the money from which I am using for the promotion of THARKI. 

I started my career as a waiter in Mumbai. Of course, years after that, I made a business, a small reputation for myself, a world record, and now this book.

“But I dream to achieve more than this—the tag of a bestselling author, to say the least.”

Monday, June 5, 2017

Sony Xperia XZ Premium Dual (Luminous Chrome) now available online at Infibeam!


Sony’s Xperia XZ Premium Dual (Luminous Chrome) is the latest addition to the list of smartphones available on Infibeam! It is a glimpse to the technological features of tomorrow with a smooth finish and lavish design. All of these, with an exciting Pre-booking Offer!

‘The world’s first smartphone with 4K HDR display’ is just a simpler of the ways that this ahead-of time smartphone from Sony can be defined in. Have a glimpse of features of future smartphones with this new symbol of elegance from Sony i.e., Xperia XZ Premium Dual (Luminous Chrome). The never-before seen features are packed in stunning design that reflects the beauty around you.

https://www.infibeam.com/Mobiles/sony-xperia-xz-premium-dual/P-mobi-97108248226-cat-z.html


The phone is soon to be launched and has already created ripples in the market! It includes a Motion Eye Camera which has a memory stacked within it's image sensor, that enables your phone to record videos at a Super Slow Motion, i.e. 960 frames per second. The precision and details with which it captures images is beyond the capabilities of Human eye! 

Along with a stunning, reflective surface on both ends, Xperia XZ premium Dual also adorns a 4K HDR display bringing the vivid colours to life like never before!
The phone functions on the latest QualComm Snapdragon 835 processor providing it a cutting edge over any other phone seen till date. This processor makes it capable of Gigabit Class LTE (up to 1 GBPS of download speed).

Moreover, it also has an exciting feature wherein it learns how you use your phone, and adapts to give you your smartest and most personal experience yet. And it also offers useful, tailored suggestions about how to use different features making your smartphone experience smooth!

This phone is a symbol of class, definitely worth getting your hands on! The phone is now made available for Pre-order on Infibeam at an incredibly exciting price and an offer you cannot afford to miss out on! Pre-Booking Offer: Free Wireless Bluetooth Speakers Sony SRS-XB20 worth Rs. 8,990 along with the phone only for pre-booking (Offer Applicable from 2nd June’ 17 - 11th June’ 17)

Tuesday, May 16, 2017

‘50 Cups of Coffee’: Re-ignite Your Search For That Perfect Person!


Soul mates are made in heaven. *Conditions apply

In India, come a certain age and there’s nothing more important than finding the perfect groom (or bride). But often this ‘more-serious-than-a-space mission’ can leave you befuddled, exasperated or even amused. '50 Cups of Coffee’ is a hilarious and charming account of manoeuvring the minefield that is arranged-dating.

Khushnuma Daruwala

Khushnuma Daruwala, an advertising professional, has chosen to explore this in her first book - ‘50 Cups of Coffee’. Infibeam caught up with Khushnuma Daruwala for a chat about her book and the amazing response it has received. Let’s find out what she has to say about the experience with writing a coffee-guzzler Journey’ -

1. Can you let us know something more about your book - “50 Cups of Coffee”?

Khushnuma Daruwala: ‘50 Cups of Coffee’ happened purely by accident. It started over a conversation with one of my friends who was narrating her arranged-dating experiences. Tickled pink, I offered to write them and she agreed. Luckily I was on a sabbatical which gave me some head space to get the initial chapters and style, going.

This book is not a typical linear narrative and it’s definitely not a mush-fest. It’s simply a compilation of myriad experiences, musings, a few tricks, a few tips, a few flops and misgiving galore along the path to finding a man, all strung together with humour. Each chapter pertains to one facet of arranged-dating and ends with what we coined as a ‘java jolt’ – a witty musing which ties it all up.

2. What kind of experiences guided/helped you in writing- “50 Cups of Coffee”?

Khushnuma Daruwala: Apart from my friend who inspired the book and who I’ve retained as the protagonist I spoke to other women as well to get a better understanding of arranged-dating and their experiences. Discussing ideas on the book format and topics for the content really helped, as did reading books and articles on writing which another friend would regularly recommend.

On days I suffered from a writer's block I sought solace in my two funny-favourites – James Herriot and Gerald Durrell, for amusement and hopefully inspiration.

3. Your book is about the epiphanies with finding that right person (which we prefer calling ‘Mr/Ms. Perfect’). According to you, what role does movies and books play in shaping our perspective and desires about that ‘Perfect’ person?

Khushnuma Daruwala: I think our concept of Mr/ Ms Right or romance is a tad warped due to various influences – books, movies, stories among others.
50 Cups of Coffee

First come the fairy tales with their damsels in distress who need rescuing. Then comes ‘romance’ literature and movies which can often kill you with their deadly clich├ęs – e.g. the Byronic hero (Brooding, intense and often unavailable men who might eventually soften in the presence their lady love) or the manic Pixie Dream Girl (Quirky, full of life, childlike playfulness and crazy antics which she will focus on the soulful, brooding hero until he learns to live freely and love madly again*). If you look closely some of the biggest romantic blockbusters are hinged on these two cliches.



4. If you are given an opportunity to add or edit a chapter to your book - 50 Cups of Coffee, what will it be?
Khushnuma Daruwala: Nothing to be honest. I ended the book when I ran out of topics to write. As for editing, well I did tone down a few things slightly to ensure no sensibilities were offended in my writing process. If I was writing only for myself I wouldn’t have done that.

5. What inspires you to keep going everyday? And, What is next for Ms. Khushnuma - the author? OR a new role?

Khushnuma Daruwala: Any creative process, be it writing a book or a paper or ideating on solutions for a brand, is what keeps me going. The fluidity and the absence of an absolute certainty is exciting.

Yes, I do have a few ideas for the next book. Most authors seem to build their forte in one genre, while all my ideas are completely disparate, targeting different audiences altogether. I think I need to flesh each one out a bit to see which holds up under scrutiny and has a distinctive point of view in that genre.

Who knows, it might simply be a sequel to ‘50 Cups of Coffee’.

“With the 51st Cup of Coffee in my hands, I am hoping the sequel comes out soon!”

Thursday, May 11, 2017

Infibeam Incorporation and CC Avenue Jointly invest Rs. 3 Crore in RemitGuru




Ahmedabad, May 11, 2017: Infibeam Incorporation shakes hands with CC Avenue to invest in RemitGuru - a global digital remittance solutions platform. Infibeam announced the signing of agreement as an achor investor on Thursday.

As a part of this investment transaction, Infibeam and CC Avenue will invest Rs. 3 crore in RemitGuru, wherein Infibeam will invest Rs. 2 crore. The transaction is supposed to be a cash deal transaction and this investment will help the e-commerce giant to increase cross-border e-commerce business transactions with cash-free modes through fin-tech solutions. The CC Avenue already holds 26.76% Equity stake in this company, prior to this investment.

RemitGuru is a personalized digital cross border money remittance service specially created to meet the unique needs of the Indian diaspora living overseas. It has a secured, scalable and configurable platform having customers from more than 25 countries. The Company seamlessly integrates to multiple payment systems and compliance networks across the world.

Ride the Tide! It is About to Rise!


There is an old saying - “When opportunity knocks on your door, do not rush-off to wash your face! It may not knock often!” Well this time, it is not just an opportunity. It is an opportunity of lifetime knocking at your screens (doors of today)! What if someone says that you can become a partner of one of the most successful e-commerce giants of the country? Not only a partner, but also get an opportunity to earn over ₹50,000 per month?! Calm your brows because this is absolutely true!

Infibeam brings you an opportunity of lifetime wherein you can become our partner! And while you are at it, you can also earn up to ₹50,000 per month! You can either choose to become a Logistics or a Solutions Partner. All you need to do is - Apply on our website (which is absolutely free!) and leave the rest to us! We then provide you with the necessary tools and also show you how it is done! You will be the director of your show, then! Follow the link below to know more about it here: www.infibeam.com/partner-application