INFIBEAM PARTNERS WITH NETWORK18 GROUP TO LAUNCH ONLINE FINANCIAL PLATFORM MONEYCONTROL.OOO IN HINDI

Mumbai  28th  June  2018: Network18, which is India’s most diversified media and entertainment conglomerate and Infibeam, one of  the  fastest  growing  digital  platform.  It  has  partnered  for  launching  one  of  the  largest  online  financial  platform moneycontrol.ooo  in  Hindi.  Upon launch,Moneycontrol.ooo  Hindi will be available on multiple digital platforms including web and  mobile.  Developed  in advance and scalable technology, Moneycontrol.ooo Hindi is capable of generating a strong repository of  news  content  (text  and  videos),  analysis,  data  and  tools  on  investing  (across  diverse  asset  classes),  personal  finance,  the business sector and the economy along with the integration of existing multiple media assets of Network18.

Network18  and  Infibeam  will  jointly  promote  Moneycontrol  Hindi  to  channelize  traffic.  Further,  Infibeam  Web  Services  will enable  Network18  to  explore  various  synergistic  business  strategies  specifically  in  the  digital  space  focusing  on  collaborative innovation and market expansion. 

Mr.  Manish  Maheshwari,  CEO,  Network18  Digital,  said  "Taking  product  innovation  and  collaboration with partners to the next level,  we  are  excited  to  join  hands  with  Infibeam  for  the  launch  of  moneycontrol.ooo  Hindi,  an  online  financial  platform. Keeping  in  mind  the  huge  leap  that  digital content  consumption  is  taking  in  Indian  languages,  we believe that Moneycontrol in Hindi is a product whose time has come and it will take the financial news to every corner of the country.”

Commenting  on  the  development  Mr.  Vishal  Mehta,  Managing  Director  Infibeam  said  “the  implementation  of  moneycontrol online  financial platform  in  Hindi  with  Infibeam  Web  Services  is  a  game  changer  in digital content space and we are excited to explore  many  more  synergies  with  our  media  partner  Network18.  Moneycontrol  Hindi  will  enable  Network18  to  expand  its audience reach while offering a seamless experience to search and consume financial information in a regional format.”

Network18  Group’s  assets  have  a  strong digital presence across the relevant audiences. The group houses leading brands such as CNBC-TV18, News18, Moneycontrol and Firstpost among others. Moneycontrol.com is India’s most preferred and largest online financial portal and gets over 17 million unique visitors every month.

About  Infibeam

Infibeam is a leading e-Commerce Solutions provider offering end-to-end e-Commerce services on the internet to  small  and  large  scale merchants, enterprises, and government. The Company caters to customers across business verticals, and our  customers  in  India  include  most  of  the  marquee  names.  Infibeam powers merchants’ e-commerce through its Infibeam Web Services  including  SaaS-based  ERP  platform  for  building  online  stores;  digital payment  services;  logistics  solution  and  also offers  many  value-added services  on  the  platform  like  data  analytics,  social  media  marketing, advertisement  portals,  domain services,  among  others  on  a  customized  (web-based)  platform  for  transitioning  and  transforming  the  business effortlessly using technology  for  enabling  business  online.  Infibeam  also  owns  and  operates  a  multi-category  and  multi-channel  (website, mobile
app) online website under infibeam.com. It allows listing products from merchants and conducting purchase and sale online. 

About  Network18  Group-  Network18  Group is a media and entertainment group with interests in broadcasting, digital, movies, e-commerce,  magazines,  mobile  content  and allied businesses. TV18 Broadcast Limited [BSE: 532800, NSE: TV18BRDCST] is the  broadcasting  arm  of  Network18.  TV18  operates  India’s largest bouquet of News channels across 15 languages and 26 states;

with  marquee  properties  like  CNBC-TV18  in  Business  News  and  CNN News18  in  English  News. Through its JV Viacom18, it also  operates  a portfolio  of entertainment channels across genres, including leading premium local and global brands like Colors, Nickelodeon  and  MTV.  Viacom18  also  operates  OTT  platform  VOOT  and  produces  and  distributes  films  through  Viacom18 Motion  Pictures.  Through  Panorama,  a  subsidiary  of  TV18,  the  network  operates  a bouquet of 13 regional news channels under the  News18  brand  name.  TV18  also  operates  a  joint  venture  with  the  Lokmat  Group  which  houses  the  Marathi  news  channel News18  Lokmat.  To  cover  the  global  audience & sizable NRI population, TV18 operates News18, a twenty-four-hour television news  channel  designed  to give global audiences a window into the world’s largest democracy. TV18’s Infotainment JV AETN18 that operates  channels  such  as  History  and  FYI  and  distribution/syndication  JV  Indiacast  complete  the  bouquet  of  offerings, making  TV18  a  full-portfolio  broadcast  player.  Through  'Network18  Media  &  Investments  Ltd.'  [BSE:  532798,  NSE: Network18],  the  group  operates  its  digital  publishing  and e-commerce  assets  including  moneycontrol.com,  news18.com, cnbctv18.com, and  Firstpost.com.  Network18  also  has  significant  interests  in  e-commerce properties  like  HomeShop18  and bookmyshow.com  and  publishes  Forbes  India,  the  nation’s  first  local  edition  of  a  foreign  news  magazine  in collaboration  with Forbes  Media.  In  addition,  the  group  operates Network18  Publishing,  a  player  in  the  special  interest  publishing  space,  which publishes  magazines  such  as  Overdrive,  Better  Photography  and  Better  Interiors.  ‘Network18’  also  has  strategic investments in Yatra, Colosceum, Topper, 24x7 learning and Ubona. For more information, log on to www.network18online.com

Succeed The Happionaire Way

The Happionaire book series have become quite the phenomenon. All those who were ever in search of success shall recognise the word ‘Happionaire’ instantly and those who still search for success should. The newest addition to the series Succeed The Happionaire Way will reveal the success principles practiced by some of the world's most successful people in a simple, fun and easy to follow program. Now you too can benefit from these innovative strategies and universal principles practiced since over 5000 years by taking immediate action!

The acclaimed author Yogesh Chabria is a world-renowned leader in the field of human potential. He is a bestselling author, speaker, entrepreneur and founder of The Happionaire Way.  He started selling toys at the age of 5, came out with his first IPO when he was 12 and started investing with only Rs. 750 (around USD 10) at the age of 16. He believes everyone deserves to be happy and have fun while achieving their goals! Visit www.happionaire.com to find out more and check out his latest bestseller – Succeed The Happionaire Way

Yogesh Chabria

1. Kindly tell your fans about yourself and your book in slight detail.

Yogesh Chabria: As a young boy, we couldn’t even afford taking the auto rickshaw and that’s one of the reasons I started selling toys when I was 5 years old. I feel super lucky I was not born rich because I realized I have something even more powerful that can enable me to achieve anything – that is my mind and my own inner power. Since then I have faced lots of challenges, been depressed and lonely, but all that changed once I decided to take action and control of my life.

Succeed The Happionaire Way (STHW) is a book like no other, because it doesn’t tell anyone what to do. Instead it helps and inspires them to discover their own goals and dreams and make them a reality. It’s about overcoming your own inner fears and achieving whatever you desire. It is about discovering your own true inner potential – which I believe is truly limitless.

2. You have achieved immense success at such a young age. What has been your inspiration through this journey?

Yogesh Chabria: My biggest inspiration has been the teachings of the Geeta and Krishna. He tells me to take action without fear and focus on my goals. When you overcome fear and take action – something special happens. I say this not in a religious way, but in a very spiritual and practical way which we can all apply in our day to day life.

I also get inspired by everyone around me, my wife, my son, my parents, my sister, my grandparents, nature. Even a spider and crow inspire me – they work so innovatively and creatively to achieve their goals of obtaining food and surviving.

3. The HAPPIONAIRE series has created quite the stir. Can you share some of your experiences while writing such wonderful books and holding seminars for the same?

Yogesh Chabria: My writings are all based on my personal real world experiences. There are so many experiences. Each seminar leads to me meeting at least 500 to 1000 people, thus it isn’t hard to find unique experiences.

Once a gentleman introduced me to his wife and shared how his relationship with her, which had become extremely painful, was completely rejuvenated after practicing the principles of Happionaire’s Personal Mastery (HPM™).

A mother introduced me to her daughter, who had earlier been called a problem child by all teachers at school, but was completely transformed and had now become a star athlete and a great student by using the techniques of tapping into Deep Inner Goals (DIG™) and following the Happionaire’s One Page Execution (HOPE)™ Plan.

A salesman told me how he was able to increase his income by over 600% in barely five months, while an entrepreneur was able to increase his companies’ revenues by over Rs. 50 crores in 12 months by applying the strategies of SALES (Smile And Love Everyone Sincerely)™ Mastery, Influence and Persuasion.

4. What were the challenges (if any) that you faced while writing your books?

Succeed The Happionaire Way

Yogesh Chabria: Challenges are a part of life – without a challenge life becomes boring. For my latest book Succeed The Happionaire Way, the biggest challenge was time, because during the days I was very busy with lots of my Happionaire Seminars. I am lucky to have been blessed with a newborn son, Samarvir, while writing STHW as he ensured I didn’t get much sleep at night. I used this time at night to write STHW!

5. You have been graciously providing people with some excellent advice through your books. What has been the best advice that you ever received?

Yogesh Chabria: Never settle for a lesser goal. No goal is impossible to achieve if you truly dream it and work towards it. Don’t let anyone tell you what is not possible for you.

6. Can tell your fans about the book(s) that changed your life.

Yogesh Chabria: Of course, the first one is the Gita. Biographies of people Steve Jobs and Mahatma Gandhi has also impacted my life a lot. I have learnt the power of sales, marketing and having belief in one’s own ideas. I also realized that is important to give back to people around you, when you give back you attract a lot more!

7. By your personal standards how would you define and measure success?

Yogesh Chabria: If you are happy doing what you are doing at every level – personal, mental, emotional, physical, financial and spiritual – then I believe you are successful. If you have complete peace of mind and have overcome doubt, lack of confidence and fear, than I believe you are successful. Each one of us has to be true to our own definition of success.

8. And the last question that all your fans eagerly wish to know what can they expect in the future (perhaps another mind blowing masterpiece)?

Yogesh Chabria: Succeed The Happionaire Way is a book which I believe will have the maximum impact. I would want it to bring real change in the lives of even more people. With a seminar, we can reach maybe 5000 or 10,000 (when we do it in large stadiums) people at a time, but with this book, I want millions of more people to benefit from The Happionaire Way. I want them to know the biggest masterpiece in the world is their own life and all they need to do is take action.

I am living proof of what the power of dreams and action can do! If I can do it – anyone can!

For more info on the author you can log on to -

Succeed The Happionaire Way – Yogesh Chabria © Copyright 2017 – All Rights Reserved

www.happionaire.com

Facebook: https://www.facebook.com/YChabria/

LinkedIn: https://www.linkedin.com/in/happionaire

Twitter: https://twitter.com/YChabria

Youtube: https://www.youtube.com/user/happionaire

Infibeam Incorporation and CC Avenue Jointly invest Rs. 3 Crore in RemitGuru

Ahmedabad, May 11, 2017: Infibeam Incorporation shakes hands with CC Avenue to invest in RemitGuru - a global digital remittance solutions platform. Infibeam announced the signing of agreement as an achor investor on Thursday.

As a part of this investment transaction, Infibeam and CC Avenue will invest Rs. 3 crore in RemitGuru, wherein Infibeam will invest Rs. 2 crore. The transaction is supposed to be a cash deal transaction and this investment will help the e-commerce giant to increase cross-border e-commerce business transactions with cash-free modes through fin-tech solutions. The CC Avenue already holds 26.76% Equity stake in this company, prior to this investment.

RemitGuru is a personalized digital cross border money remittance service specially created to meet the unique needs of the Indian diaspora living overseas. It has a secured, scalable and configurable platform having customers from more than 25 countries. The Company seamlessly integrates to multiple payment systems and compliance networks across the world.

Ride the Tide! It is About to Rise!

There is an old saying - “When opportunity knocks on your door, do not rush-off to wash your face! It may not knock often!” Well this time, it is not just an opportunity. It is an opportunity of lifetime knocking at your screens (doors of today)! What if someone says that you can become a partner of one of the most successful e-commerce giants of the country? Not only a partner, but also get an opportunity to earn over ₹50,000 per month?! Calm your brows because this is absolutely true!

Infibeam brings you an opportunity of lifetime wherein you can become our partner! And while you are at it, you can also earn up to ₹50,000 per month! You can either choose to become a Logistics or a Solutions Partner. All you need to do is - Apply on our website (which is absolutely free!) and leave the rest to us! We then provide you with the necessary tools and also show you how it is done! You will be the director of your show, then! Follow the link below to know more about it here: www.infibeam.com/partner-application

Infibeam in collaboration with (n) Code Solutions to Develop Distributed Marketplace using BuildaBazaar for SMEs in Gujarat

Ahmedabad 3rd May,2017: Taking a giant leap that the company is well-known for, Infibeam Incorporation Ltd. in collaboration with (n) code Solutions, the IT division of GNFC gears up to enable Small and Medium Enterprises within Gujarat to market their products and services to the customers online. (n) code solutions, under the service agreement, will offer the platform to SMEs in Gujarat and other training support.

The Distributed Marketplace Platform is a Unique Online Platform that will enable merchants to merchandise their products and services. It will also empower the merchants with their own branded store and email on “.ooo” domain. 

The platform will be integrated with digital payment solutions and wallets for merchants to collect payments, logistics companies for delivery as well as third party marketplace integrations to felicitate additional demand and sales. The said platform services will be marketed and provided to SMEs in Gujarat by (n) Code Solutions, a division of Gujarat Narmada Valley Fertilizers and Chemicals Limited (GNFC).

Apple iPhone 7 and 7 Plus Red Now Available for Pre-order on Infibeam

Last month, Apple took its fandom by surprise. The technology giant introduced its latest installment of iPhone i.e. iPhone 7 and iPhone 7 Plus (PRODUCT) in an unprecedented Red colour. These special editions of iPhone 7 and 7 Plus are now up for pre-order in India and you can order these models via Infibeam, which is the authorised dealer of Apple.

The iPhone 7 and iPhone 7 Plus (PRODUCT) Red are available in 128GB variant on Infibeam. These special editions are currently available on pre-order and the shipping of these models will commence from 15th April. Infibeam is also providing its customers with the splendid 'No cost EMI' offer on the purchase of these special editions.

Apple (PRODUCT) RED iPhone 7 and iPhone 7 Plus were launched to mark the eminent partnership of more than 10 years between Apple and AIDS charity (RED), founded by U2 frontman Bono and activist Bobby Shriver. Their partnership has supported HIV/AIDS programmes that provide counselling, testing and medicine that prevents the transmission of HIV from a mother to her unborn child.

Eye-catching Red back-case is a swash-buckling change that this new variant of iPhone 7 and 7 plus adorns. Apart from the new Red hue of the iPhone 7 and iPhone 7 Plus, you can also find the other shades in which the models were initially launched like silver, gold, rose gold, black and jet black. Make sure to order the iPhone 7 and 7 plus in your favourite colour now, only from Infibeam.

 

Top 5 Portable Electronic You Ought to Have!

Consider any Electronic. Now look back and ponder over its story. It feels no less than a person’s biography with various stages such as Infant, Childhood, Teenage, Adulthood and so on. The only difference here is that it never dies. Probably, it never will. Even though we deny it as much as we want, it does not change the fact that we are getting increasingly dependent on electronics (portable nowadays) to pass through our day. Let’s have a look at a few of those portable electronics you certainly ought to have with you:

Earphones: There is actually a generation which does not even know how is it like to travel without earphones. Travelling without heads is considered as a topmost horrific nightmare. And, it is needless to say more about the usefulness of or importance of Earphones in our lives. Recently, even earphones have turned wireless, making them look like a small string going around from one ear to another. Go online have your upgrade!

Portable Bluetooth Speakers : This has been the latest fad amongst the youngsters in recent times. Seeing the amount of freedom that it provides the craze around it seems apt, too. Play your songs wherever, whenever you wish. Party under the stars in mountains or on a road with your friends. Go on a long drive with the your loved one with soothing songs oozing through the speakers. What else would you need then? The another advantage about getting this speakers is- they are available in every price range. You can choose the one that fits your budget!

Power Banks: A backup is something that we seek for in life and more often involuntarily. And it is always good to have one indeed. Now that our lives depend majorly on phones, ‘Low Battery’ is not considered to be a pleasant sight at all. So buy a power bank that suits you and get away from that paranoia.

Hard Drives: Since the advent of social media, our lives have consistently revolved around screens, images, videos, audios etc. Ultimately, innumerable amount of data. This is what makes a hard drive one of the most important gadgets to have now. A storage for all your data is a necessity more than a luxury now!

Smart Wearables : This is the latest face of technology. Smart watches, fitness bands and so on are things that were james bond’s ultra-gadgets not long ago. They are now a reality and an affordable reality. Smartwatches wherein are available in all prices and online with ease, fitness bands are too catching up!

Devour the guilty pleasures that the technology has to offer. After all, technology is here to serve humanity and make its life better. And, these gadgets are sure to make your lives better! Have you tried on that fitness band yet? It is the motivation that you were devoid of to wake up every day and run for your health! Just Saying!

TOP 10 AUTHORS TO LOOK OUT FOR IN 2017

re you looking for an escape? Escape from the routine. Escape from the monotony. Escape from Reality? Well, A book is what you are looking for. A book is exactly what you need. It is not about you being a fan of reading or not. It is about finding the right book. Once you do, you will be amazed by your own ability to cherish the magic those words create. While your search for your perfect escape goes on, here is a list of 10 authors whom you should keep an eye on for their books are about to hit the market / or have already:  

1) Devdutt Pattanaik : 

Devdutt Pattanaik-2

The man who revamped Mythology for the current generation is Devdutt Pattanaik. His work has become a bridge in the ever enlarging valley between the two generations - one that has silver coloured hair to feel proud about and another that has half-grown beards to flaunt. 

What can be a better bridge than Mythology! His books which have sold like hot pancakes in India include the likes of  My Gita, Seven Secrets of Shiva, Shikhandi and Other Tales They Don’t Tell You, The Leadership Sutra- An Indian Approach to Power, Myth = Mithya , his most famous work till date is a literary adaption of his famous show i.e., Devlok with Devdutt Pattanaik and many more. He is surely an author to watch out for this year as ‘Devlok with Devdutt Pattanaik-2’ is about to hit the market soon. Or has it already?

2) Arundhati Roy:

 The Ministry of Utmost Happiness

The woman behind one of the most famous novels - ‘The God of Small Things’ by any Indian in recent times is Arundhati Roy. In fact, she also won the prestigious Man Booker Prize for the same in 1997. Later the book was translated into an astounding 40 Languages! Born in Shillong, she studied architecture in Delhi which is where she currently lives. Recently, her second fiction novel - ‘The Ministry of Utmost Happiness’ has created similar buzz as his previous works that includes the likes of - ‘Things that can and cannot be said’ -co-authored with John Cusack, ‘Listening to Grasshoppers - Field Notes on Democracy’ and many more.

3) Mir Khalid:

Jaffna Street

Dr. Mir Khalid is a general surgeon by profession residing in Sauda Arabia. He was born in a prominent civil services’ family in Srinagar, India. He first published an anthology of Urdu Poetry which was very well received by the readers. His recent venture into English Non-fiction ‘Jaffna Street’ is definitely worth noticing!  This book aims at penning the trajectories of the lives of normal people swerving in the turmoils of the violence in the Valley.

4) Fali S. Nariman:

India's Legal System

Fali Sam Nariman is the most coveted Senior Advocate to the Supreme Court and the President of Bar Association India since 1991. He is one of the most distinguished constitutional lawyers in India. This former Padma Bhushan and Padma Vibhushan award winner is coming up with his take on India’s Legal System with his book by the same name! His autobiography - ‘Before Memory Fades’ considered to be a work of finesse!

5) Vikram Bhatt:

A Handful of Sunshine

This is Vikram Bhatt’s foray into writing with his first novel - ‘A Handful of Sunshine’. He has till date directed over 35 bollywood films and written the scripts for over 15 films. He is currently the head of Loneranger Productions Pvt. ltd. producing films as well as television shows. So, Can a man with a 25-year old career as director can be an author of a great novel? Find out!

6) Adam Alter:

Irresistible

Adam Alter is Associate Professor of Marketing at New York University’s Stern School Business. He is also a renowned author with multiple number works under his name already. His latest book ‘Irresistible’ is a take on Social Media its effect on us. And what an impressive blend of stories and science it is! Have you found the internet, irresistible urge to keep going and going from one page to another from one app to another, from one status to another? You are surely going to love it!

7) JK Rowling:

Hogwarts Library

Does this name really need an introduction? ‘Art is the gateway to immortality’ - with her books being loved all around the world, She has literally lived on to prove this phrase right. She has woven a whole new world of magic with her words. A brilliant Hogwarts library box set of her recent three books - ‘Fantastic Beasts and Where to Find Them’, ‘Quidditch Through the Ages’, ‘The Tales of Beedle the Bard’ is available waiting for you to grab. She can never go out of limelight can she?

8) Liane Moriarity:

Truly Madly Guilty

Liane Moriarty is an Australian author with an endless list of books already under her name. In 2004, she wrote her first book ‘Three Wishes’ as a part of her Master’s Degree from Macquarie University, Sydney. Her recent book ‘Truly Madly Guilty’ has been an instant success and the talk of the town for all the right reasons, of course!

9) Jennifer Donnelly:

Disney Beauty Beast Lost Book Enchanting

Have you ever felt lost in the magic of those enchanting words intricately woven to form a beautiful story? If yes, then you probably already know about Jennifer Donnelly and the reason she is on this list. She is an American Adult fiction writer who earned worldwide praise with her book - ‘A Northern Light’ which went on to win the Carnegian Medal. She is also known for her ‘The Roses Trilogy’. Now, the reason she is on the list is ‘ Beauty and The Beast’. Enough Said!

10) Lily Collins:

Unfiltered: No Shame, No Regrets, Just Me

Lily Collins is a British-American Model and Actress making her debut as an author with her book ‘Unfiltered: No Shame, No Regrets, Just Me’ which contains ground-breaking essays and never-before-seen photos. She received a Golden Globe nomination for Best Actress in A Comedy/Musical in 2017 for her performance in the movie - ‘ Rules Don’t Apply’. 

There is no one who can stay devoid of reading books willing throughout his/her life. It is just a matter of finding the right one! As they say - “Books are what makes humans immortal. The writers through their stories and readers through their love of reading”. Quit dabbling around in search of the right companion, hop onto the Book Stores on Infibeam and buy books online!

Dohanomics - Investing Lessons made Easy

Living in the sphere where every folk, from low class to the luxurious class, desires to multiply his income, the need for the right guidance is the most sought path. Understanding all the theories, quoted by the professionals and experts, is similar to deciphering the enigma for the layman. And it isn't an option to be considered, especially when it concerns their money. Hence, acquiring the professional help and trusting them blindly was the only course of action that the investor pursued. Well, not anymore!

Realizing the need of the hour, Vinayak Sapre came up with the idea of compiling the book – 'Dohanomics'. This book is capable of educating the investing lessons to any novice. It is not one of those ordinary cliché investing books, that talk about the same old concepts. The distinctive characteristic of this book is that it provides the basis of learning for today's financial affairs with the help of ancient and time-tested couplets by Kabir and Rahim. Fascinating, isn't it? With the most unique concept, Vinayak Sapre has made his appearance in many prestigious newspapers like Hindustan Times and The Times of India.

Vinayak Sapre is a financial advisor and has been in the financial industry for more than a decade. He has completed his Master of Business Administration and has mentored many financial advisors too. When asked about the problems with the investors in our country, he answered 'According to me, it is basically due to lack of financial literacy. And I always make sure to educate my clients first and then proceed further with the investment plans.'

Dohanomics

1. How did you come up with the idea of integrating the learnings of Sant Kabir and Rahim with that of today's financial era and compiling a book on it? Can you give us a brief example of preachings of the couplets by 'Sant Kabir and Rahim' in context to the financial market?

Vinayak Sapre: The idea of sant Kabir and Rahim came into my mind after seeing so many presentations, in which we have quoted the whole industry solely with the foreign experts. And somewhere I have realized, that the Indian investors and advisors find it very difficult to associate themselves with these foreign experts. This forced me to think that if there are so many skilled pundits in India, there has to be some kind of preaching by them which can be used in and is relevant to today's financial market, which can be easily apprehended by common people. In context to this, the two names that I found most suitable are Kabir and Rahim. Because, they are both non-controversial and respect each other's religion, in fact, Kabir never believed in religion. Also, both of them are equally loved among Hindus as well as Muslims.

Talking about the examples of preaching by Kabir and Rahim. There is one couplet of Kabir:

“Mod moday hari mile, harkoi lev modaye 

Baar baar ke mod se, bhed na vaikunth jaye.” 

It talks about the herd mentality in the market. Kabir says that if you could have secured your place in heaven by sacrificing your hair, then sheep would have been the first to dwell in heaven. Similarly, when you are making an investment, you are not suppose to imitate your friends or neighbours. You should invest as per your goal and need.

2. Having completed your Masters with the specialization in Sales and Marketing department, what motivated you to take a shift in the Finance sector?

Vinayak Sapre: Well, it just happened by accident, as I was into some other job. And because of a friend, who was doing well in financial industry and also wanted me to join in. Due to some mishap, I lost my job. After which he got me into Kothari Pioneer mutual fund. And that's how, I came into mutual fund and since then I have been enjoying the life.

3. Our finance minister, Arun Jaitley, claims that the Budget 2017-18 has been prepared with regards to promote higher investments. What are your views regarding the same?

Vinayak Sapre: Well, Budget definitely looks promising but instead of commenting on the budget, I would suggest that people should look at their own household budget. We need to have a ballpark figure when we are preparing our budget. We need to focus on our own incomes, expenses and expenses. Reason being, there is a vast difference between our budget and Union budget.

4. What is the biggest challenge that you face while explaining the basics of investing sutras to the novice investors? Also, according to you, what is the problem with majority of the investors in our country. Is it the lack of information or the greed to obtain higher returns without patience?

Vinayak Sapre: What has happened in our society specially in the last 20-25 years post liberalisation of economy is that the spending pattern of the society has changed a lot. Be it in smaller towns or in bigger places like Mumbai, Delhi or any other metro cities, things are available very easily on EMI and credit cards. People are not aware about the important aspect, force retirement, which is happening in private sector. Due to which people will have much longer post-retirement life. There is an additional expense called Lifestyle expense, which was not there probably 20-30 year back in the life of our parents. And despite of the dramatic increase in the lifestyle expense, people are actually ignoring it.

Not only the greed but lack of information leads to the greed. People who come to invest generally come with the idea, that they want to make a lot of money in quick time. This according to me is basically due to lack of financial literacy. And I always make sure to educate my clients first and then proceed further with the investment plans.

5. What is the one advice that you always give to your clients without failing, may it be a nascent investor or a professional one?

Vinayak Sapre: I think the mantra of the successful investing is truly explained by the Kabir's saying,

“Dheere dheere rehmana, Dheere sab kuch hoy,

Maali soche sau ghada, Ritu aaye fal hoye.”

It states that one needs to be very disciplined and patient while investing. And if you are looking at goal-oriented investing, it only makes sense to remain disciplined and have lot of patience as an investor.