Friday, May 21, 2010

Powering ecommerce stores for Brands

Continuing Vishal's (Founder and CEO) memoirs of the growth of Infibeam:

In 2009, we were a ninety people strong. The recession had started to show signs globally but we were forward investing in growth. We started reviewing our cost structure and renegotiated some of our leases but continued hiring the best engineers which was a bold bet but well worth taking.

We always thought the biggest advantage we had was being one of the first mover with great technology for online retail in India. It was clear that online selling will still be a small portion of overall retail in India for the next few years, so we would make ourselves more successful by offering our technology to others. And the end-customer wins by having a great experience across online stores by different brands.

We offered our technology services to retail and media partners like, Shopping and TTK Prestige. We have a strong pipeline of brands, media companies and retailers who will be using our technology services in the near future. Retailers who use Infibeam's technology like the fact that Infibeam uses the same technology for its own online store, and all partners operate on the same platform.

While we have not publicized our services, our retail business has multiplied year over year. We always believed that our investment should continue into making a great customer experience, and less will go into shouting about our service. In any case, word of mouth is becoming more powerful. If you offer a great selection and customer service, people find out, period.

We believe in listening to our customers. And we believe that by immersing ourselves in the data, we can find the answers.”

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