The competition to be held is known as the 'Kings of Advertisement'. It is an advertising and marketing contest. The main theme of the contest is "Fostering Change, Championing Excellence." Confluence is the largest B-school meet in India and attracts participants from across the world. It provides a platform for budding managers of tomorrow to apply their skills in different competitions and case contests, designed to challenge the brightest minds in the world.The participation will be in teams, comprising 2-3 students, who will have to submit short advertisements for Infibeam and follow up with submitting the complete Integrated Marketing and Communication plan for Infibeam in Round 2. The initiative will prove beneficial for Infibeam, a pioneer in providing innovative solutions in the ecommerce platform.
