People go Gaga Over 'SALE'
“Have you heard
about the 'Big Sale'?”
“It's going to be
huge this time!”
“They're providing
tempting discounts on every product.”
The most common
phrases that exhibit the augmented excitement level of every shopping
freak. Yes, the sale is the major trendsetter of these online stores,
which escalates faster than the fire. There is a sale for every
occasion. A festive sale for different festivals, a birthday sale
when it is birthday of any legend and never ending sales for the
diversified India make the online stores irresistibly attractive. It
enables it's customers to fulfil their wishes at alluring prices and
also open doors for them to gift their loved ones, which wasn't
feasible otherwise. All of it is now possible without making
themselves a spendthrift. Such is the magic of the word 'SALE' in the
dictionary of digital world.
Offers from Coupons to Cash-Back
There is no escape
from the web of coupons and cash-back offers! The coupons and cash
back offers have never failed to create their charm on the
purchasers, because everyone loves a little extra fun, every now and
then. And so to match the ebullient spirit of the mob, the digital
merchants keep coming up with various coupons and cash-back offers on
certain purchases which are suffice to magnetize more and more
customers on the site. Often, the digital stores form an ally with
other software applications and websites in order to attract more and
more users.
Appealing
Campaigns
Campaigning is said
to be the master of advertising. They give an all new platform to the
online stores to advertise their products and differentiate
themselves from the other e-stores. Campaigns for numerous festivals
like Diwali, Parent's Day, Friendship Day are hosted by e-commerce
giants to showcase their bunch of products related to the respective
festivals. One recent amongst these was when the colleges were about
to commence, a campaign “For Your Fun Filled College Days” was
organised to bring the attention to all the awe-inspiring gubbins
that one could flaunt in the college. Such campaigns prove to be an
eye candy for the patrons and become an array of exhibition with easy
navigation on the site to reach all the things, you aspire for within
few seconds.
Enticing
E-mailers
Decorated with
“Sugar, Spice and Everything Nice”, these e-mailers play the role
similar to that of the coffee beans in the coffee. They add a taste
of liveliness to the site and compel the viewers to click the links
and buy the things. All the new offers and campaigns are directly
mailed to the patrons, likewise they are kept updated with all the
new stuffs going around in the digital stores and at the same time,
it also make them feel valued. These e-mailers, embellished with a
pinch of cuteness, not only adorn your good mood but also enhance the
esteem of the site. All it takes to receive an e-mailer is to
subscribe your mail ID with the respective e-store.
Mobile Shopping
with Mobile Wallet!
With the prodigious
craze of smartphone among the folks, the e-commerce giants have come
up with a smart technique of providing the products right away, with
a single click on your mobile. May it be an android device or an iOS,
the app only shopping has steadily proliferated among all the
smartphone users, leaving none behind. According to a survey
conducted by CouponRani, there is a terrific augmentation in the
number of people preferring mobile app shopping over web browsing.
As rightly quoted by
Benjamin Franklin - “Time is Money”, the online stores focused
solely on saving the time of the consumers, by providing easy
navigation and user interface on their mobile application. The
shopping has turned into fun even for the ones, who don't like it!
Today, massive number of people opt for paying online, which was once
seen as impossible thing considering Indian market. The revolution is
indeed taking place with the large contribution of mobile
applications.
A Touch of
Personalization
'Customer is God'
and one should never let down the God. In any business, understanding
the customer's requirement is the chief point one has to keep in
mind, to take the business to the pinnacle. The e-stores have well
managed this part of the business, which has enabled them to rule the
market today. The features like one-day delivery option, so the
consumer doesn't have to wait; easy return and replacement policy
option has given a way to win the trust of a user; recommending the
commodities as per their requirements and keeping them updated with
the coupons and cash back offers; are the minute details that make a
great difference which make the buyers feel invaluable.
Why a Sudden
Shift to Digital Market?
It's a “Digital
Age”, where more and more retailers are putting halt to their
bricks and mortar technique of doing business and are switching to
digital shops. The time has changed quickly from “when the
retailers were making union against the e-commerce giants” to “Now,
where all the retailers are competing amongst each other to flaunt
their products on the e-commerce sites to sustain in the market”.
The reason mainly being that internet is the most effective way to
attract massive number of patrons, without making extravagant
expenditures on the advertisement. This, in no way signifies, that
there should be no physical stores, but instead helps the
retailers-turned-digital-sellers to enhance their brand and meet the
requirements of large-scale customers, who, in the first place did
not know existed.
