With the blow of a
conch shell, the battle has already begun! When Airtel girl Sasha
Chhetri mocked her own self and became the most hated personality on
the Indian internet to promote the Airtel 4G challenge, Vodafone
smelled the opportunity and brought back its Pug Cheeka out of the
oblivion to hold the brand's banner of speedy and reliable 4G
connection. Recently, Idea Cellular too joined the race through its
#BiggestSmallChange communication campaign.
Stage Set for
E-commerce to M-commerce:
Sensing this
lucrative opportunity, e-commerce market is all set to taste the
fruits of lightening speed 4G connection. With 4G- the fourth
generation telecom technology that offers quick data downloads will
enable them to give richer shopping experience to its customers.
Through enticing visual search
features and streaming video content, online shopping will undergo a
dramatic transformation to make easy the desired product search and
viewing experience for customers.
