Infibeam to Strengthen Digital Marketing Services With Acquisition of ODigMa

Ahmedabad based leading ecommerce company Infibeam and Bangalore based ODigMa a leading digital marketing company have entered into an agreement under which Infibeam will acquire ODigMa, with 100 % stake and complete ownership. This acquisition will further strengthen and expand the broad range of ecommerce and digital marketing service offerings by Infibeam to its existing and potential merchants and enterprise.

ODigMa provides strategy, digital marketing, and technical services to hundreds of companies across major retail and services sector to enhance their customer engagement and brand experiences that drives e Commerce performance in India. The company has built some of the most powerful social applications and campaigns on Facebook, Whatsapp and twitter for clients in India and abroad. This acquisition will broaden Infibeam's own service capabilities in online space, which the company provides through its B2C platform Infibeam.com (www.infibeam.com); the retail commerce and B2B platform BuildaBazaar.com (www.buildabazaar.com), the commerce technology service.

ODigMa which is currently a profitable entity with more than 400 hundered brands will continue to render its services with current team capabilities in Bangalore Mumbai and Delhi. Infibeam through the acquisition of ODigMa intends to democratize the digital marketing and communication service in India and offer an affordable comprehensive suite of marketing, technology and analytic solutions to help improve marketing performance for its existing thousands of merchants on buildabazaar SME platform, enterprise and individual as well as potential SME's.

Sachin Oswal COO, Infibeam.com said that "The acquisition of OdigMa will expand our digital marketing capabilities in the key areas of social media and SEO, SEM etc. complementing our existing strengths in e-commerce technology, mobile applications, analytics, and marketing operations. Through this acquisition Infibeam will be able to offer digital marketing to thousands of our B2B merchants who use our digital commerce platform and provide innovative marketing solutions to our B2C customers."

Advit Sahdev , CEO of ODigMa, said, "ODigMa is pleased to be joining forces with Infibeam, one of the most innovative and leading e-commerce platform provider and retail company in India. With the largest footprint of merchants in India using Infibeam's technology platform, we are excited to build tools and processes to deliver transformational marketing services for SMEs and Enterprise clients by attracting the best talent in the industry."

ODigMa is one of the leading and fastest growing online marketing companies in India and it has grown rapidly since inception in 2011, with more than 400 client base and over 100 employees and partners who will be part of Infibeam post acquisition. We will now offer our clients end-to-end solutions that include e-commerce platform development and maintenance. digital and mobile marketing solutions which include search engine optimisation, web designing, web development, media planning, search engine marketing, social media marketing, mobile marketing solutions, mobile application development and performance based marketing solutions.

The addition of ODigMa skills and capabilities in eCommerce and leading digital platform such as search engine optimization, social media marketing, Facebook marketing, Twitter marketing, You Tube, Linked-in, Apps development, E-commerce platform development & management, supported by Infibeam's ecommerce industry depth and global delivery capability, will further address the most pressing needs of today's SME's in the midst of a digital transformation in marketing.

About Infibeam

Founded in 2007 and headquartered in Ahmedabad, Gujarat, Infibeam (www.infibeam.com) has grown to be coming one of the leading online retailers in India. Infibeam offers one stop online shopping solution for cust omers and one can search and shop anything to buy across the 32 retail product categories. The company endeavors to maintain lowest prices for consumers everyday. Infibeam and trusted merchants selling on Infibeam.com offer millions of products in categories such as Books, Movies, Music, Mobiles, Electronic Gadgets & Computer, Apparel, Jewellery, Footwear, Home furnishing & decor, Toys & gifts, Auto accessories, Wellness & health care and many more. Another remarkable platform BuildaBazaar was launched in 2011 with the objective to offer technology platform through which any retail brand big or small can build its own web store in just few minutes. Today, BuildaBazaar is hosting more than 20000 retail stores online over its platform.

About ODigMa:

HQ in Bangalore, ODigMa is one of the leading and fastest growing online marketing companies in India. Started in 2011, ODigMa has relied on providing a data driven, measurable and performance based approach. ODigMa has created record sorts on Facebook Marketing for its client setting an benchmark for social media branding and promotions. ODigMa has client base of over 400 brands to name few are Myntra, MakeMyTrip, Airtel, MTS, Marks & Spencer, Aditya Birla Group, HiDesign and Philips.

V-Day Online Shopping Trends In India during Valentine's Day Infographics

This Infographics is a creative from www.infibeam.com. Following the current trends of Valentine's Day through the online retailers across India this infographics came into picture. Infibeam.com is a popular online shopping portal offering different products with different offers round the year. It has a huge fan following on Facebook. With Valentine's Day about to come huge discounts and many Coupon Codes have been launched recently. Valentine's day is the love festival for all lovers across the globe. You will find some great suggestions to buy the perfect gift for your lover. You will also find suggestion to buy the perfect gift depending on the age of your lover. With a difficult and busy schedule life it gets difficult to shop from stores.

So what to shop, for whom to shop and how to decide on a gift are few things covered below. They have also included some reasons as to why people prefer online shopping in spite of everything available in their city. There is a Trivia on Valentine's Day Shopping where 60% of the people spend more than Rs.5000 to buy gifts. Valentine is not a day just for lovers but for married couples too where this day reminds them that love is still in the Air. Stay tuned to know about the gift, flowers, cakes and other things available with great discounts. Have a splendid and most romantic Valentine's Day this 2014.

From Master Blaster to Master Laster: Eminent Journalist Sumit Chakraberty Shares Some Inconvenient Truths About Sachin Tendulkar

In a cricket-crazy country where the game enjoys the status of a religion and players are hero-worshipped, Sumit Chakraberty, author of Master Laster: What They Don't Tell You About Sachin Tendulkar, dares to tell some inconvenient truths about the God of Cricket - Sachin Tendulkar. Sumit is an eminent journalist, who has extensively covered topics like cricket, food, travel and books for the last 30 years. During his long career, he has been associated with media moguls like DNA, UTV, The Times of India, and Indian Express as analyst, writer, editor and mentor. In his book, Sumit neutrally examines Sachin's approach towards this Gentleman's game and how the Master Blaster became a Master Laster. In a freewheeling chat exclusively with Infibeam, Sumit speaks about the title of the book, what kind of criticism he received from Sachin's fans and gives his unbiased views on a phenomenon called Sachin Tendulkar.

Que: Why Master Laster and not Master Blaster in the book title?

Mr. Sumit Chakraberty: Sachin Tendulkar started his career with a blast. His centuries at Sydney and Perth, in particular, not only came on foreign pitches but were made at a fast clip against a good bowling attack.

We should have won the Sydney Test, but Ravi Shastri's double century took too long, and Australia escaped with only two wickets standing. After the nineties, Tendulkar's strike rate fell. Ironically, in December 2003, it was Tendulkar's conservative approach while making a double century at Sydney that was partly responsible for Australia escaping with a draw, this time with four wickets standing. In that sense, the Master Blaster had become a Master Laster. He was now more interested in spending time in the middle and reaching his milestones, than scoring quick runs even when the team needed him to hit out. That’s why Rahul Dravid was right to declare the Indian innings at Multan when Tendulkar was on 194 not out. His ODI career has followed a similar trend. In the nineties, he earned the moniker of Master Blaster after becoming an opener and smashing a number of centuries in India and Sharjah. India used to win over 80 per cent of the time when Tendulkar scored a century those days. But after the nineties, when his strike rate dropped in ODIs too, India was as likely to lose as win if Tendulkar made a century. The win percentage of his last 25 ODI centuries was around 50% compared to 80% for the first 24. And finally, in the last three years of his career, the runs dried up too, not just the strike rate, but he continued playing. Tendulkar’s batting average in his last 14 Tests over a period of two years was below 25. No other player could have lasted in the team with returns like that in series after series. Hence the title of Master Laster: What They Don’t Tell You About Sachin Tendulkar. No other book on Tendulkar has dwelt on these inconvenient truths.

Que: What kind of criticism have you received from Sachin's fans across the globe?

Mr. Chakraberty: Quite a lot of it is emotional and skeptical, of course, because Sachin Tendulkar is their hero. But many have come up with intelligent criticism of my interpretation of the data, and I enjoy such exchanges because they give me food for thought and also a chance to clarify my position. One oft-repeated question is whether Tendulkar can be blamed for not being more of a match-winner and compared to the likes of Ricky Ponting of Australia who played in a team with stronger bowlers. In my book, actually, I have mostly compared Tendulkar with his own team-mates. In some crucial areas, like batting under pressure in the second innings to win Tests outside Asia, for instance, which is the ultimate test for an Indian batsman, both Rahul Dravid and VVS Laxman have done much better than Tendulkar. It is not as though Tendulkar did not contribute to such victories, but always in the first innings. That is not something any book on him has tried to analyse. I should also mention here that many people have also welcomed one revisionist book on Tendulkar among the many gushing ones. We have a democratic tradition, and people enjoy debate and argument by and large, I believe.

Que: How would you react if people consider you an iconoclast or image-breaker after reading this book?

Mr. Chakraberty: If Copernicus had not questioned a widely held belief, we might still have been under the impression that the Earth is at the centre of the universe. I am no Copernicus, of course, just a devotee of cricket who believes that conventional stats do no justice to the evaluation of a player’s contributions to team goals, which is after all the point of the game, not reaching individual milestones. Besides, elevating one player to demigod status devalues the contributions many others have made in a selfless and self-effacing manner. Rahul Dravid had a batting average of over 50 in his last 20 Tests, roughly the same as his career average, but he quit after one bad series to make way for Cheteshwar Pujara, who is now our top Test batsman. In the last seven months of his Test career, Dravid made five centuries, four of which were outside Asia. A revisionist assessment would indisputably put Dravid, not Tendulkar, at the pinnacle of Indian Test cricket in this millennium.

Que: Javed Miandad said that Sachin would fade from public memory once he retires. Your comment on this.

Mr. Chakraberty: Sachin was a prodigious talent and I will be among millions who will never forget the joy this cherubic, curly-haired batsman gave with his compact, punchy batting style. The book does not dispute his talent and popularity. It disputes the undue weightage given to individual milestones in a team sport, and lack of focus on a player’s impact on team results. This is strictly a cricket book, but it is meant for both pundits and those with a fleeting interest in the game. The idea is to look beyond the inane records commentators keep putting before us, thereby enriching how we see and enjoy cricket.

Que: Last question. Imagine you are with Sachin Tendulkar on a deserted island. What could be the scene like?

Mr. Chakraberty: We would be talking cricket, I'm sure.

Three Lucky Winners From Infibeam Met Kareena Kapoor and Imran Khan in Delhi

They say it takes lot of patience, hard work and luck to meet famous people, but Infibeam defies this notion since the company provides great many chances to its customers to win super prizes and meet celebrities. Infibeam.com had recently organized an event on Gori Tere Pyaar Mein Audio CDs. Under this offer, three of the customers of Infibeam got to meet the star cast Kareena Kapoor Khan and Imran Khan in person at +Hotel Le-Meridien Near New Delhi on 12th November, 2013. 

The lucky winners were Juhi Chaturvedi, Rashmi Parijat Bhatt and Pankaj Dixit all them not only met both the lead stars of the movie Gori Tere Pyar Mein [AUDIO-CD] but they also got an autograph on their Audio CDs of the movie purchased from Infibeam. The lucky winners were chosen in a lucky draw held by the company that had the names of all the customers who had brought the Audio CD of the movie. 

Infibeam.com, has gained much popularity on account of such exclusive opportunities that it provides to its customers. Plenty of quiz and contests are organized by the company on their Facebook page and the winners take home not only great prices but such priceless moments like meeting great and famous personalities.

Discussion with Dr. Somesh Gupta via Google Hangout on Importance of Sexual Health

Infibeam recently arranged for a discussion on STI with Dr. Somesh Gupta through Google Hangout. Sexual Health is a known field that was introduced by WHO long time back. But not much has been done on taking care about the issues related to physical relations. Sexual Health is a state of physical, emotional, mental and social well being. During the discussion Dr. Somesh had received a few queries from Priya during the discussion such as:

How effective are condoms in preventing STI and HIVs?

Condoms play a major role in preventing such diseases and its effect has been seen in South East Asian countries. Though Indian do not use a lot of these they can prefer the safer way of physical relation to prevent any such diseases. Physical relation is an important part of everyones life. Dr. Somesh also put light on that a man can have a multiple sex partners in comparison to women. Thus the chance of STI increases here. 

What are the common sexually transmitted infection and are they still a significant public health problem?

These problems are hidden as they are related to sex and they are not seen immediately as the infection moves internally and gets increased with pace of time. There are many problems that occur and a screening needs to done on regular basis to detect such diseases. Some may have skin related problems, some may have internal problems, etc. If this issue is not taken care of then there could be serious problems in your late on life. It is important to understand that this needs to controlled and taken care of. There were many such questions that were answered during the question. Priya asked all the questions viewers had put forward who were viewing the discussion. Incase you missed on it you can see the discussion again Google Hangout through this link http://youtu.be/Wu00-d31H8g

Would also like to tell you that Dr. Somesh Gupta is the Regional Director of Asia Pacific Region of International Union against STI. He is also the Editor of Elsevier Journal for STI. He is an Honory Treasurer Elect of Indian Association of Dermatologist, Venereologist and Leprologist. He is an assistant professor at Department of Dermatology and Venereology at AIIMS (All India Institute of Medical Sciences). As a global leader in science and health information and tools, Elsevier serves more than 30 million scientists, students, and health and information professionals around the world with over 1,800 journals, 2,200 new books each year, software and databases, pharma communications.