Today we announced the launch of Cash on Delivery (COD) service on our website. In addition to COD, We offers a wide range of Indian & international options for online payment including credit cards, debit cards, netbanking, cash cards, Paypal etc.
Online shopping is still a fraction of the total retail market in India. One of the key reasons for lower penetration of online shopping in India is attributed to the under penetration of electronic payment methods. Through COD payment option, We intends to make online shopping accessible to a segment of customers such as students and small businessmen, who do not have access to credit & debit cards. Cash on delivery also opens up Internet shopping to customers who are reluctant to use their cards online due to security concerns.
We are introducing Cash on Delivery payment option on a large selection of books, gifts and electronic products. The cash on delivery facility will be provided free of cost to all customers with no order minimums. COD can be availed on a catalog of 1 million products and will be extended to 10 million, in the coming months. The service will be available across over four thousand zip codes in 70 Indian cities and will very soon be extended to Tier 3 & 4 cities in partnership with Indian Postal Service.