"Lifestyle witnesses 40 times growth in two day sales"
Thanks to the advertisements that appeared in The Economic Times and The Times of India! They made customers aware of the Infibeam Mega Sale. Customers availed great offers that guaranteed the lowest price. When compared, the average daily sales was seven times more than the usual in these two days from March 30 to March 31, 2015.
Interestingly, there was also rise in the ratio of Cash on Delivery (COD) against non-COD. On the second day of the Mega Sale, almost every second order was COD.
The products are generally sold in three categories - Electronics, Lifestyle and Media. Electronics, is the largest followed by media and Lifestyle. But in these two days of the Mega Sale, to all of ours' surprise, Lifestyle had the maximum growth in demand. Meanwhile, the share of Electronics marginally fell and Media’s share too came down. Lifestyle had witnessed maximum growth in sales.
Lifestyle comprises of fashion, accessories, footwear and other leading products. Interestingly, on the second day of the Mega Sale, the sales under Lifestyle category increased around 30 times. While the Total Sales in these two days increased 40 times when compared with the Average Daily sales under Lifestyle category. The share of Lifestyle in the Total Sales also increased by more than 400% in these two days of the Mega Sale.
|Infibeam Mega Sale Advertisement on Times of India|
With the beginning of new Financial Year, 2015-16, Infibeam is all set to come up with more and more ‘Guaranteed Lowest Price’ offers or Mega Sale. The largest e-commerce technology growing company of India, Infibeam wishes all to have a healthy, wealthy and cost saving Fiscal Year. Infibeam vows to help customers in beating the rising inflation.