Celebrations
are
twin-faced
swords. Be it western or Indian. It simply depends on the way we take
them. These days can become the sunbeams guiding the ones those dire
straits. This Initiative from Infibeam exactly does the same.
Infibeam, the e-commerce giant has carved a niche with remarkable
social initiatives along with its strive towards fulfilling its motto
- “Shop with a Smile!”. On this women’s day, Infibeam has come
up with another exciting initiative to applaud the strength of being
women.
Can
there be a more positive way of spreading a smile than celebrating a
day with the downtrodden and the ones who are fighting everyday for
survival? Infibeam in this Robinhood-inesque effort named “Soles
For Souls” collected soles (all types of footwear) from its
pro-active staff to distribute amongst the ones who have none. The
females who are generally fond of footwear definitely have extra
pairs with them. More often, the extra pairs which they do not
actually need. And, Infibeam employees came out in large numbers with
a cheerful intent to donate their extra pairs (be it shoes, slippers
or any other type of useful footwear) to their counterparts working
as labourers. The ones battling out bare-foot in scorching heat for
their survival.
“Women’s
day time and again gets highlighted for the valour of the women in
Lime-light. The women achieving innumerable accolades for their
contributions in various fields. But what about the ones who put in
equal efforts for their survival? Let’s make this women’s day an
opportunity to appreciate these un-noticed efforts. And give back
something to the society!” - is the heroic response the
Infibeamers’ gave!
