GOSF: Traffic at Infibeam hits all time high

The wholesale price index (WPI) was zero in Novemeber 2014. Can it go further down and can WPI go negative in December? Quite possible. Thanks to Great Online Shopping Festival (GOSF) which offered heavy discounts for 72 hours. Jokes apart, but GOSF is a big success. Many items were sold for discounts of even up to 80%. As an impact, consumer has saved a lot and also spent a lot.

This year, without any interruption, the GOSF started from 0000 hours of 10 December, 2014 and lasted untill 23.59 of 12 December 2014. People have bought many items including unusual ones like house, groceries products, bridal wear and many.

But the most popular buying happened on the GOSF at 'Rs299 corner', where everything was on sale for Rs299 only. Interestingly almost none of the items went out of stock. Moreover, many e-commerce partners of GOSF including Infibeam extended the 'Rs299 corner' for two to three additional days.

Compared to normal days, Infibeam had witnessed multiple growth in number of visits, number of transactions and sales too during GOSF. On the e-commerce portal of Infibeam, the traffic was eight times more in three days of GOSF compared to other days. It is believed that the traffic at Infibeam was at peak during these three days. Overall the customer base of Infibeam has also increased in the festival.

Even the number of orders have increased by 10 times during the festival. Usually books top the chart of most items sold, but during the three days of GOSF, the trend was different. The most common and popular items that were sold on Infibeam during GOSF were bags, necklaces, power banks and watches.

It is estimated that the revenue of Infibeam has also jumped by seven times. On normal days, the discounts are not so high and so the sale is always low. But during GOSF, as many products were sold with discount at Rs299, the number of transactions shot up and hence, the revenue is expected to grow seven times during span of three days of GOSF.

Who can buy what on GOSF!

It has been not even two months after Diwali and consumer is all set to spend more eyeing several new opportunities of buying different products and items with heavy discounts. Starting from apparels, electronics, gadgets, gaming tools and home, all products are offered at heavy discounts at over 420+ brands in over 20 categories at www.gosf.in.

As estimated by different brands and Google, 'Great Online Shopping Festival (GOSF)', starting from 10 December, 2014 is expected to get over millions of hits for three days, untill midnight of 12 December, 2014. Compared to previous two years, the number of transactions is expected to see multi-growth of over 10 times.

By profession he is a doctor but by heart he is a consumer. Dr Kunal Jhaveri from Mumbai is keen and prepared for GOSF to buy so many things before going to a destination wedding scheduled in January 2015. He wants to buy gift for bride and groom, apparels for immediate family attending wedding, a luggage bag and warm wear.

"I have already studied the physical markets and checked the prices of the various brands and product. I am cocksure that I will get what i want at much lower price from GOSF. I am expecting to save up to 30% by buying online," said Jhaveri.

For housewife, Mamta Shah from Ahmedabad, GOSF is a timely event to fulfill her needs. For kids she wants to buy sweaters and jackets. In coming days, she is expecting guests at home and before that she wants to change the curtains, bed sheets and other items. "I have already done alots of shopping in Diwali. But thanks to GOSF, my appetite for shopping has increased. I think it is not shopping but it is one kind of savings," she believes.

It has been six months, the banking professional from Bangaluru, Siddarth Wodiyar is seeking a beautiful affordable house in the city. "For me the most challenging part is to get an affordable house in Bangaluru. I am confident that I will get a best affordable house in the desired destination, only through GOSF. Different options in the 'Real Estate' category is going to help me," he said.

Biker Anshuman Dutta loves to explore new destination across country on his bullet. He is expecting some good automobile accessories and best hotel deals in coming days from GOSF. "As Christmas vacation is just ten days away and I am planning to buy some good decorative stuff for my bike and book some hotel rooms at tourist destination. Only GOSF can help me out at this moment,
" said Dutta.

Rs299 CORNER to be the Centre of GOSF

For the first time, Google has come up with an interesting and innovative concept for consumers under the name of 'Rs299 corner' at Great Online Shopping Festival (GOSF). It is expected that among all sections, this part 'Rs299 CORNER' is going to be the main attraction of GOSF.

Each and every item in this part of the portal will be sold at flat Rs299. Most interesting part of this corner is, free shipping and even COD is available. Usually, shipping is charged in many cases, and COD is unlikely for such low priced items.

There are hundreds of retailers, who are set to offer products in different categories. Consumers will get good branded stuff in different categories such as jewellery, watches, kitchenware, travel accessories, home furniture, wall clocks, mobile accessories, automobile accessories and many more, for just Rs299.

This experiment is going to be a big hit as several numbers of products will be available at very economical price. As over 400 brands are participating, the consumer is going to get a wide range of products.

It is believed that Google is expecting very high number of hits for this section compared to all sections at www.gosf.in. The rain of discounts at GOSF will begin from 00:00 hours of 10 December, 2014 for three days.

Last year, GOSF got overwhelming response and server could not manage the traffic. Hence, the GOSF was extended for one more day. This year, Google is believed to be all set to manage all kinds of hurdles.

The e-commerce war between all companies participating in GOSF and other e-com sites is going to be aggressive. The heavy discounts being offered by e-com sites and GOSF have already become talk of the town. The TV commercials are already on air. And, the print media is expected to be flooded with full page advertisements of e-com sites offering heavy discounts.

However, the winner is going to be the consumer.