Infibeam Launches Footwear Section With Some of the Leading Brands

The escalating popularity of online shopping has resulted in online stores aiming to give shoppers nothing but the best. Infibeam, India's leading online shopping portal announces an exclusive footwear section with well known brands like Puma, Adidas, Reebok, Lee Cooper, Fila, Provogue and more. Additionally, the footwear section houses unique and exclusive brands like Unistar and Shorty Capone.

The launch will be a welcome change for shoppers as the best loved brands may now be availed at one store. Infibeam also announces enticing introductory offers on different brands. Shoppers stand a chance to get 10% to 61% off on all the leading brands with the promise of a new and improved collection over the next few days. The good traction in lifestyle products ranging from apparel, jewelry and gifts has resulted in the addition of new sections. The icing on the cake is undoubtedly the whopping introductory discount.

Infibeam also plans to expand the categories and introduce new brands and sub categories.This initiative is in sync with the growing popularity of online shopping. The multiple brands, enticing offers and hassle free shopping are certain to augment Infibeam`s popularity as the one stop shop for ardent shoppers.

An Exclusive Interview with Monica Bhide - Author of 'In Conversation with Exceptional Women'

Monica Bhide is a renowned cookbook author. In her writing career spanning of more than 5 years she has written extensively for The New York Times, National Geographic Traveler, Bon Appetit, The Washington Post and dozens of other publications. She has three books credited to her name. In this exclusive interview with Infibeam, she talks about her latest book ‘In conversation with exceptional women’, her relationship with cooking and her career.

Q.1: In conversation with exceptional women is an inspiring book. What inspired you to write this book?
Ans: They say you should write the book you always wanted to read, so i did! I wanted to talk to all the women around me who are so abundant and blossoming in all that they are doing. I wanted to reach out to them and asked them how they succeeded, what advice they would give me, what had they learned from their life. I asked 55 women and they all agreed to be interviewed. i selected women who had personally had an impact on my life. I could have reached out to women whom I dont know personally, but I dont feel that the book would have had the same connection. The women I picked are exceptional because they are abundant and always share that abundance with the world. The book is about filling your well as a creative professional. You read a little every day to help inspire and motivate you.

Q.2: Of all the interviews featured in the book which one is your favourite and why?
Ans: I loved all the interviews and learned so much from all of them. In particular, I would have to say that Padma Lakshmi was one of the most inspiring for all that she has been able to achieve and yet, she is so kind and so open.

Q.3: This is one of those books that readers can go back to in dark moments and get inspired. Is there any particular book or author that you like to read in your moments of doubt?
Ans: This one! I love to read Wayne Dyer, Deepak Chopra and anything else I can get my hands on. I thrive on reading books on positivity and motivation.

Q.4: Any particular reason behind choosing ebook as medium for ‘In conversation with exceptional women’?
Ans: small set of the interviews were first featured on my blog. They got such a great response that I decided to do some more and include them in an ebook. Going from blog to ebook seemed like a natural transition for me.

Q.5: Is these are any one you’d missed out and would like to interview?
Ans: So many but one in particular: Jhumpa Lahiri

Q.6: What made you give up your corporate career and follow your passion?
Ans: was an engineer with two master’s degrees, a six-figure dream career in training and development, a big house, friends, a loving husband and two amazing children. On a personal level I was fulfilled, but on a professional level, something was missing.

Then, one day, my whole world came to a standstill. A very, very dear friend suddenly passed away in a freak accident. She was in her mid-thirties and had been married the same year that I had. Her death and other circumstances really made me question my life choices. After some serious soul searching, i quit my job to become a full-time writer. It has been eight, wonderful, amazing, years since I made that decision.

Q.7: Cooking and spice seems to define your life. How is your relationship with both?
Ans: Love and reverence!

Q.8: You have indulged yourself in so many things successfully. How do you mange to strike a balance between your professional and personal life?
Ans: My work is who I am so it comes naturally. I never feel like I am “working.” I love what I do so it is easy to do that and be with the family

Q.9: Who are your favourite authors and which books would you like to recommend for our readers?
Ans: Jhumpa Lahiri, Diana Abu Jaber, Rohinton Mistry… read everything by them!

Q.10: What piece of advice you’d like to give to wannabe authors?
Ans: Read as much as you can. Write everyday. There is no simple, easy way to become an author. It takes a LOT of work. But, if you do it everyday, it will become part of who you are and that in itself is a huge blessing!

Q.11: Any message for our readers?
Ans: Thank you for reading my work. I am very appreciative!

Buy Book at Infibeam.com - In Conversation with Exceptional Women

By: Aarti Upadhyay

Infibeam Announces Ad-vent, The Ad Making Contest

The "Kings of Advertisement" set off to a roaring start and garnered huge success as it witnessed creative ideas that made it to the top spot. Following the success of the event, Infibeam announces "The Ad-Vent" contest, an open contest for participants. The Ad-Vent will be powered with ideas and scripts by 'The Viral Fever', a renowned creative agency for Digital Marketing and Branded Entertainment. The winning entry will get television coverage nationally and the winning artist will win cash prize.
Ad-Vent has had a huge response and the event is gearing up to take the nation by storm. The aim is to work with aspiring artists and provide a platform for their creative work. Infibeam teams up with creative agency- 'The Viral Fever' in this initiative. The organizers believe it is a creative experiment and hope to see a kaleidoscope of creative ideas emerging from different parts of India.

The Viral Fever believes there is no better way to understand the customer than to analyze his interpretation of the brand. Ad-Vent provides an idyllic platform for the same. Infibeam, India's leading ecommerce portal is currently at the top in the social media aspect. They have been pioneers of creative experiment and with Ad-Vent they will be adding a new dimension to their consumer centric profile.

So, for anyone that enjoys art and creativity, the Ad-Vent is surely something to look forward to. Stay tuned to the contest and witness creative brains at work, bringing out the best in them and calling the shots at Ad-Vent. The best creative advertisement will hit your television screen shortly.

Infibeam Sponsors Confluence 2011, An International B-School Fest

India's leading shopping portal Infibeam.com is happy to be associated with IIMA's Confluence 2011, an international B-school fest in Asia Pacific, held between 25-27th November, 2011. Infibeam has been one of the prominent recruiters at IIM Ahmedabad in the past couple of years and is proud to be associated with Confluence 2011.
The competition to be held is known as the 'Kings of Advertisement'. It is an advertising and marketing contest. The main theme of the contest is "Fostering Change, Championing Excellence." Confluence is the largest B-school meet in India and attracts participants from across the world. It provides a platform for budding managers of tomorrow to apply their skills in different competitions and case contests, designed to challenge the brightest minds in the world.

The participation will be in teams, comprising 2-3 students, who will have to submit short advertisements for Infibeam and follow up with submitting the complete Integrated Marketing and Communication plan for Infibeam in Round 2. The initiative will prove beneficial for Infibeam, a pioneer in providing innovative solutions in the ecommerce platform.

Infibeam Launches The Infibeam Logistics- An In House Delivery Service

Infibeam announces the Infibeam Logistics, its last mile delivery network. This is an in house logistics delivery system that offers fast and hassle free shopping experience. The impeccable logistics program is active and customers in Delhi, Gurgaon (Haryana) and Noida (UP) are availing the benefits. Infibeam has plans to expand the platform to other cities in the coming months. Since the launch, Infibeam has already delivered thousands of packages to customers in Delhi and the NCR region.

The Transportation Management System platform will help track products and deliver them efficiently to customers. The Infibeam Logistics also ensures that customers can continue to expect timely and assured delivery of orders. That is not all; the detailed package tracking system along with the cash on delivery facility enhance the user experience.

At present, the IL provides delivery, payment collection and other value added services to customers shopping at Infibeam.com. The company plans to expand the Logistics by hiring more delivery agents and expanding to other cities across India. Furthermore, Infibeam will selectively open up its logistics software platform as a service to small and medium courier companies. This will help the courier companies to manage and track packages more efficiently.

The Infibeam Logistics, though in its budding stage is geared up to spread across different cities and offer customers the best in online shopping.