Sachin Oswal COO, Infibeam.com said that "The acquisition of OdigMa will expand our digital marketing capabilities in the key areas of social media and SEO, SEM etc. complementing our existing strengths in e-commerce technology, mobile applications, analytics, and marketing operations. Through this acquisition Infibeam will be able to offer digital marketing to thousands of our B2B merchants who use our digital commerce platform and provide innovative marketing solutions to our B2C customers."
Advit Sahdev , CEO of ODigMa, said, "ODigMa is pleased to be joining forces with Infibeam, one of the most innovative and leading e-commerce platform provider and retail company in India. With the largest footprint of merchants in India using Infibeam's technology platform, we are excited to build tools and processes to deliver transformational marketing services for SMEs and Enterprise clients by attracting the best talent in the industry."
In a cricket-crazy country where the game enjoys the status of a religion and players are hero-worshipped, Sumit Chakraberty, author of Master Laster: What They Don't Tell You About Sachin Tendulkar, dares to tell some inconvenient truths about the God of Cricket - Sachin Tendulkar. Sumit is an eminent journalist, who has extensively covered topics like cricket, food, travel and books for the last 30 years. During his long career, he has been associated with media moguls like DNA, UTV, The Times of India, and Indian Express as analyst, writer, editor and mentor. In his book, Sumit neutrally examines Sachin's approach towards this Gentleman's game and how the Master Blaster became a Master Laster. In a freewheeling chat exclusively with Infibeam, Sumit speaks about the title of the book, what kind of criticism he received from Sachin's fans and gives his unbiased views on a phenomenon called Sachin Tendulkar.
We should have won the Sydney Test, but Ravi Shastri's double century took too long, and Australia escaped with only two wickets standing. After the nineties, Tendulkar's strike rate fell. Ironically, in December 2003, it was Tendulkar's conservative approach while making a double century at Sydney that was partly responsible for Australia escaping with a draw, this time with four wickets standing. In that sense, the Master Blaster had become a Master Laster. He was now more interested in spending time in the middle and reaching his milestones, than scoring quick runs even when the team needed him to hit out. That’s why Rahul Dravid was right to declare the Indian innings at Multan when Tendulkar was on 194 not out. His ODI career has followed a similar trend. In the nineties, he earned the moniker of Master Blaster after becoming an opener and smashing a number of centuries in India and Sharjah. India used to win over 80 per cent of the time when Tendulkar scored a century those days. But after the nineties, when his strike rate dropped in ODIs too, India was as likely to lose as win if Tendulkar made a century. The win percentage of his last 25 ODI centuries was around 50% compared to 80% for the first 24. And finally, in the last three years of his career, the runs dried up too, not just the strike rate, but he continued playing. Tendulkar’s batting average in his last 14 Tests over a period of two years was below 25. No other player could have lasted in the team with returns like that in series after series. Hence the title of Master Laster: What They Don’t Tell You About Sachin Tendulkar. No other book on Tendulkar has dwelt on these inconvenient truths.Popular Searches on Infibeam.com
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