Thursday, December 4, 2014

GOSF 2014: 23 categories, 420+ Brands, 3 Days & Heavy Discounts

Let Reserve Bank of India (RBI) keep the interest rates unchanged. Let the consumer price inflation be above 5.50%. But the consumer is all set to save a lot for three days. These three super big days for Indian consumers are just few days away.

The big annual three-day event, initiated by Google, 'Great Online Shopping Festival' (GOSF) is all set to kick off from 10 December, 2014 on This time it has more categories and higher number of brands participating in the event. In the third annual event in India taking place in December every year, GOSF has 420+ brands participating in about 23 different categories.

In last one year, the online buying has seen growth of over 100% growth and hence huge demand is expected this year. Not only the brands, but every single consumer is keen and eagerly waiting for GOSF. Interestingly, on an average over 8,000 consumers each in top 14 cities of country have participated in 'The Game' on

What's new this year?

This is the most important question being raised in every consumer's mind. What is new on GOSF this year? Last year 'Real Estate' and few others were the new categories. This year many consumers have found new interesting categories like 'Education', 'Luxury Premium Products', 'Bridal Collection' and many more exciting categories.

This year's GOSF has also come out with 'Rs299 corner'. In this section, a variety of products will be sold for just Rs299 that too without any shipping and COD cost.

Similarly, Google has kept a dedicated section 'exclusive launch offer' in which the Indian consumer will be able to buy such products which are never sold in India ever before. These products will be exclusively launched only on GOSF and its partners.

Being year 2014, there is an encouraging offer for consumers. Partnering with 14 brands, GOSF is giving opportunity to 14 winners free shopping for 14 min worth up to Rs2.5 lakh.

Apart from that, contesting in game is already on. Since 25 November, 'Play the game and Win a GOSF Deal' has begun and thousands of consumers across country are participating in it every day.