Wednesday, February 4, 2015

E-commerce on Mobile Grows Double

The year 2014 has seen a drastic rise in number of online consumers buying it from mobile phones while the share of number of transactions from Personal Computers is reducing. The number of people buying from Infibeam from their mobile phones has seen over 90% growth. It has almost doubled.

Of the total share of number of transactions in 2013, the sale request from mobile phone had contributed about 9% which increased to over 18% by the end of 2014. People buying online on tablets has marginally increased from 2.70% in 2013 to over 3% in 2014.

But, the share of sale through PCs or desktop has decreased. Over 88% Infibeam consumers were buying from PCs until end of 2013. By the end of 2014, it reduced to about 78%. Over 10% consumers including new and existing started buying it from mobile phones.

Even the share of number of visitors on Infibeam using mobile phone has increased sharply. It was less than 30% until December 2013 and increased to about 36% within a year. There is drop of about 7% in consumer visiting portal through their desktops or PCs in one year. The numbers of online consumers using tablet for shopping has marginally increased.

Shopping on Mobile Phones
Sharp and tremendous growth in online buyers shifting from desktop to mobile was obvious. Across India, the total number internet subscribers on mobile phone has increased by 65%. Till the end of December 2013, there were total 4.02 crore broadband subscribers on mobile phone. That increased to 6.65 crore till the end of November 2014.

As per TRAI's latest report, the total number of broadband (downloading speed with 512 kbps or more) users in India increased by 49% in 2014. There were total 5.52 crore registered broadband users in India till the end of 2013 which increased to 8.22 crore by the end of November 2014, reveals TRAI report.

The era has come when there is a generation that is accessing Internet first on mobile phones or tablets instead of PCs or net-books. The next generation is keen on e-commerce and that too buying it from their mobile phones, which are making it more convenient, easier and faster.

Today, the country with over 120 crore population, has over 93.70 crore mobile connections. Of the total number of subscribers in India, mere 7% of them are accessing internet on mobile phone. It is estimated that in coming years, the number of internet subscribers on mobile phone will see multi-fold growth.

Hence, there is a huge potential of e-commerce on mobile as the number of online buyers will continue to rise in the country.