Friday, February 6, 2015

Lingerie tops the chart of Valentines Gift

Roses are red and red is the colour of love on Valentine's Day. Many celebrate it by wearing red on that day. Even the gifts from husbands or boyfriends to wives or girlfriends are preferably red in colour. Interestingly, among apparels, red lingerie were the most in demand on Valentine's Day in 2014.

Believe it or not, but it is true. In India, gifting lingerie to girlfriend or wife on Valentine's Day is becoming more popular day by day. Among apparels, lingerie top the chart during a fortnight before Valentine's Day sale previous year. Even this year, the trend is expected to continue as the discounts are offered up to 95%, depending on product to product at

Apart from jewellery, soft toys, cakes, chocolates, roses, bouquets and other gift items, the demand for apparels is also good during this period. Starting from February 1 to February 15, in 2014, lingerie contributed about 30% of the total sales. Among lingerie, red colour was the most favourite.

Lingerie tops the chart of Valentines Gift

Under the categories of apparels, the sub-category of lingerie, night-wears and inner-wears had a share of about 30%. Followed by frocks, dresses and dress materials with 25%. The most common trend reveals that over 60% of total sold items online are bought by men to gift to their beloved on Valentine's Day.

The third top favourite category in apparels is Sarees & Lehngas. This sub-category shares about 22%. This makes true that top three sub-category of apparels bought before Valentine's Day, are for women. In all top three sub-categories - lingerie, frocks & dresses and sarees & lehnagas, it is found that red colour dominates the choice.

Rest other sub-categories like jeans, t-shirts, tops, kurtis and others have less than 23%.

What's in this year?

This year too, lingerie are expected to top the chart of the total sales of apparels before Valentine's Day, which falls on Saturday on February 14, 2015. Considering all the items including chocolates, teddy bear, flowers, apparels, the price of the gift items is ranging between Rs.250 and Rs.35,000 per item.

While in apparels, after discount the price starts from Rs.400 and goes to Rs.2,000 and above. This includes frocks, dresses, dress materials, sarees, lehangas, kurtas, kurtis, ethnic wear, t-shirts, tops, jeans, formal wears, lingerie, nightwear and many more.

At whatever price, men buy Valentine's Gifts, the best friend of women will always remain diamonds. Hence, woo your Valentine! Shop for Valentine Special.

Infibeam wishes you all a happy Valentine's Day.