Commenting on the same, Shridhar Subramaniam President India and Middle East, Sony Music Entertainment said, "Indent fills a need gap for all Music rights owners. As the digital eco system keeps evolving, there has been a strong need for an independent technology company that music companies can partner with to build innovative services and offerings. Every content owner has aspirations to reach consumers and brands directly, Indent empowers these labels with a scalable and commerce ready platform."
On this occasion Vishal Mehta, Founder & CEO Infibeam shared that 'INDENT' continues to build state-of-the-art inclusive digital platforms powering music applications installed on millions of mobile phones and providing high quality experience to music lovers. Indent will enable brands, technology and music on common interface with innovative customer engagement models".
+Sony Music India is one of the largest and most integrated music companies in India owning digital music content rights with highly sophisticated marketing and distribution channels. Last year, Sony Music partnered with the new range of Sony Xperia Smartphones to launch 'Sony Music Jive' - a first of its kind music service that allows consumers to download and stream music from the Sony Music Catalog of 2 million songs. Jive is powered by INDENT's Music platform. Post the successful launch of the Jive application on the Xperia smartphones in India, the same application was launched in Indonesia, North Africa and Middle East markets. The service was also extended to Sony VAIO laptops in 2013.
With large repository of music content, INDENT will continue developing applications for many large labels and brands with integrated Telco billing, OEM bundling and Social platforms. Currently, INDENT offers its service to SONY Music, INRECO (The Indian Record Manufacturing Company Ltd), to name a few. Indent is projecting revenues of $3-5mm in current year.
About Sony Music:
Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre and artists like Elvis Presley, Michael Jackson, Santana, Beyonce, Britney Spears, Ke$ha, Avril Lavigne, Shakira, Kings of Leon, Hurts, Foo Fighters, Pink, The Script to name a few.
A wholly owned subsidiary of SONY MUSIC ENTERTAINMENT, SONY MUSIC ENTERTAINMENT INDIA, boasts of an extensive catalogue that comprises of some of the most legendary recordings in history and is home to renowned and celebrated artists and several iconic Bollywood Film soundtracks.
For publishing, Sony Music India has a tie up with Sony/ATV wherein Sony/ATV exploits and manages Sony Music India's publishing works overseas, likewise, Sony Music India manages Sony/ATV's International works across four countries - India, Sri Lanka, Bangladesh and Nepal.
In 2013, Sony Music Entertainment India and Warner Music Group announced a strategic licence deal for Sony Music to represent Warner Music's legendary recording artists' releases and labels in India, Sri Lanka and the other SAARC countries.